Ever get to the movies early and have to sit through a bunch of boring commercials before the trailers start? National CineMedia hopes it has a better alternative.
NCM’s Noovie ARcade preshow lets you combine your phone with the big screen in front of you. Through downloading the ARcade app you are prompted to point your phone at the theater screen and play a variety of shooting, catching, and tossing games through your phone.
You are playing with everyone else in the theater who also has the app, so at the end of each game a leader board ranks everyone’s score.
Noovie ARcade has launched at 1,650 theaters nationwide through AMC, Cinemark, and Regal, as well as 50 regional and local exhibitors.
Check out if it’s available at your local theater next time you’re there.