With 170 million users in 65 markets, Spotify has transformed the way users engage with music. In 2018, the company not only went public but also rolled out a free, ad-supported version.
Farbman has stewarded the brand through this journey, sometimes by crunching user data and transforming it into witty billboard ads and sometimes by taking over museums to honor modern-day hip-hop stars in 3D-printed Greco-Roman-style sculptures.
So much so that, in a break from tradition, the Cannes Lions International Festival of Creativity is honoring the brand — and not an individual — as its 2018 Media Brand of the Year.