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Most Retailers Plan To Soon Be Able To Identify Customers When They Walk Into Their Stores
Most Retailers Plan To Soon Be Able To Identify Customers When They Walk Into Their Stores
Cooper SmithJun 16, 2014, 22:21 IST
Retailers are planning to invest heavily in in-store technology over the next five years, according to a survey of more than 500 North American retailers conducted by Boston Retail Partners, and compiled in the chart below by BI Intelligence.
While only 3% percent of retailers currently have the ability to identify customers walking into their stores, 72% plan on adding the capability within five years.
This indicates that merchants have a large appetite for beacons. These devices communicate with consumers' smartphones via a Bluetooth signal and are particularly suited to recognizing customers when they enter a store.
16% of retailers currently collect real-time data from their point-of-sale (POS) systems, but 63% plan on implementing this practice within five years.
Real-time POS allows retailers to make better use of analytics to adjust pricing and discounts on the fly.
