Netflix will kill its 5-star rating system in favor of 'thumbs-up, thumbs-down' - here's why
Last January, Netflix CPO Neil Hunt told Business Insider that Netflix wanted to do away with the stars, since it considered it a bad rating system.
The problem, Hunt said, is that people subconsciously try to be critics. When they rate a movie or show from one to five stars, they fall into trying to objectively assess the "quality," instead of basing the stars on how much "enjoyment" they got out of it.
Here's an example. Let's say you had fun watching a crappy movie, but still gave it a two-star rating because you know it's not a "good" film. That presents Netflix with a problem. The system thinks you hated the movie.
Hunt told Business Insider that the two methods Netflix was tinkering with were a "like/dislike signal" and some form of "percent match."
Now, according to Netflix VP of product Tod Yellin, they will introduce both.
For ratings, you'll have the option for thumbs-up or thumbs-down, which Yellin said yielded 200% more ratings than stars. Shows will also display a match rating, which shows how closely it aligns with a user's taste. Shows with less than a 50% match won't have the percentage shown, according to Variety.
Netflix did not immediately respond to a request for comment.
- US buys 81 Soviet-era combat aircraft from Russia's ally costing on average less than $20,000 each, report says
- 2 states where home prices are falling because there are too many houses and not enough buyers
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- Markets rebound in early trade amid global rally, buying in ICICI Bank and Reliance
- Women in Leadership
- Rupee declines 5 paise to 83.43 against US dollar in early trade
- Election Commission issues notification for sixth phase of Lok Sabha polls
- 6 Coffee recipes you should try this summer
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market