New FDI rules to upset online shoppers; no more promotional offers and cash-backs
Advertisement
Advertisement
If you thought that New rules set up by FDI have barred online marketplaces from giving direct discounts and offering promotional programmes such as cash-back offers.
The reason, they say, is that these incentives are against the intent of the policy, which restrains direct transactions between these marketplaces and the consumers.
The new rules say that for proper treatment of online marketplaces just like physical marketplace, the operator should have no interaction with the consumer.
"The policy has not gone into such finer details but these companies cannot offer discounts of any kind," the official told ET. "That control is solely with the seller."
Advertisement
This would result in a major blow to the big-sale events that these ecommerce companies run.
The rules suggest that these ecommerce marketplaces can provide full support to its listed sellers, in terms of logistics, warehousing, order fulfilment, call centres and payment collection, but cannot influence the pricing of the products in any which way.
Image source
Advertisement
- A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- FSSAI in process of collecting pan-India samples of Nestle's Cerelac baby cereals: CEO
- India's e-commerce market set to skyrocket as the country's digital economy surges to USD 1 Trillion by 2030
- Top 5 places to visit near Rishikesh
- Indian economy remains in bright spot: Ministry of Finance
- A surprise visit: Tesla CEO Elon Musk heads to China after deferring India visit
- Unemployment among Indian youth is high, but it is transient: RBI MPC member
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market