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Old Spice's Fake Websites Rank Among The Brand's Funniest Advertising

Jan 23, 2014, 03:16 IST

Old SpiceIsaiah Mustafa, the original "Old Spice Guy," is back.

In 2010, Old Spice and its ad agency Wieden+Kennedy released "The Man Your Man Could Smell Like" with actor Isaiah Mustafa, and the brand was never the same. Mustafa is making a comeback, this time in an online campaign that hides Old Spice ads behind nine hilarious websites for fake products.

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Guys may start to notice banner ads online for products like "Soul Patch Powder" and a solid gold Bluetooth headset. If they are intrigued enough to check them out, they'll eventually get an "Internetervention," a message from Mustafa mocking them at length for their interest. Then he'll plug the new "Refresh" body spray.

W+K produced the sites with Stinkdigital and the films with Skunk. There is over 20 minutes of video spread out over the nine sites.

According to a statement from Stinkdigital on its website, "this was one of the funnest and most counter-intuitive projects we've done in a while."

After going through one of the sites' videos, you can try pranking your friends by sharing a link.

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The satire in each of the sites is spot-on. There are the obvious selling points, like bulging muscles and boobs, and then there are the minor details, like Flash-animated American flags and a salesman claiming the powers that be want to shut him down.

Our favorite is the site for Executive Spray Tan Parties, partytanz.com, complete with a bonus autoplay video:

Old Spice

Looking to squeeze your fat into a muscular physique? Then check out theflatteringman.com:

Old Spice

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Or maybe you're already jacked and want to just live in the gym, literally. Then head over to brodominiums.com:

Old Spice

For those who want only the finest, most luxurious headset, there is glitzelectronics.com:

Old Spice

There is smellpulse.com for those who want to both smell great and spray protein directly into their bloodstream:

Old Spice

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The American government doesn't want men to realize their true neck potential. That's the idea behind zaneckworkouts.com:

Old Spice

If the ladies haven't been flocking to your bed, it might be because you need some leather sheets from toughsheets.com:

Old Spice

For those in need of a quick tribal band tattoo, freshbodycoupons.com has a special offer:

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Old Spice

And last but not least, there is flavorpatch.com for the soul patch aficionado looking to spice up his facial hair:

Old Spice

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