Researchers discovered a psychological trick to get people to remember you at networking events
That's the takeaway from recent research led by Stefania Righi, Ph.D. at the University of Florence in Italy.
In the study, researchers presented participants with a series of faces that were either smiling or fearful, alongside images of happy scenes like a party or fear-inducing scenes like a car crash. (The study didn't test the effects of neutral faces or scenes.)
Then participants were shown those faces again and asked to remember whether they'd seen them before. Results showed that previously seen happy faces were remembered better than fearful faces - but only when they were initially presented alongside a happy scene.
The researchers propose two potential theories for why happy faces in happy contexts were remembered best. First, the combination of two happy images could enhance people's ability to pay attention, as previous research has suggested. Second, smiling faces might encourage people to bind together the image and its context more than fearful faces do.
The researchers write that it's possible people evolved this way because smiling people indicate "potential friend[s]" and remembering them could be useful in future encounters.
While networking can be exhausting, it's worth it to slap on a smile right before you go up and meet someone who's work you've been following for years.
Another good tip? According to marketing strategist and Duke University professor Dorie Clark, you should talk about something you have in common with that person so they're more likely to trust and relate to you.
- A massive study from Israel suggests older adults were far less likely to develop severe COVID-19 after a booster shot, but the finding carries major limitations
- Everything you need to know about iOS 15: Release date, new features, supported devices
- Watch SpaceX launch 4 space tourists into Earth's orbit
- Wealth management firm White Oak Capital gets SEBI’s nod to enter mutual fund business
- IPO-bound Pine Labs raises another $100 million
- Virat Kohli to step down as India’s T20 captain, says he had ‘immense workload’ over the years
- India's bad bank gets government nod — green lights NARCL with ₹30,600 crore guarantee
- Byju’s acquires yet another coding-for-kids startup, this time an American one