The $250 million wellness titan Goop opened a new store in San Francisco, complete with $600 cardigans and 'psychic vampire repellent.' Take a look inside.

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Upon entering, I was greeted with clothing hanging neatly. Most of the clothes were in the $400 to $1,000 price range, including a $600 cardigan. Opposite the clothing is kitchenware and cookbooks.

Upon entering, I was greeted with clothing hanging neatly. Most of the clothes were in the $400 to $1,000 price range, including a $600 cardigan. Opposite the clothing is kitchenware and cookbooks.
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Near the kitchenware were items priced under $100. These were some of the only products in the shop in a more affordable price range for the average consumer.

Near the kitchenware were items priced under $100. These were some of the only products in the shop in a more affordable price range for the average consumer.
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On the shelves above were some practical goods, like collapsible and reusable steel straws and an AirPods adapter for when you need to hook up to a plane's entertainment system.

On the shelves above were some practical goods, like collapsible and reusable steel straws and an AirPods adapter for when you need to hook up to a plane's entertainment system.

A $15,000 necklace rested behind glass in a display case.

A $15,000 necklace rested behind glass in a display case.
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Beyond the jewelry were rows and rows of skincare items, like a $26 bottle of body wash called "Get Happy."

Beyond the jewelry were rows and rows of skincare items, like a $26 bottle of body wash called "Get Happy."

Across from that display were more shelves of products, like an eyelash curler and "Bust Dust," or "anti-boob-sweat powder."

Across from that display were more shelves of products, like an eyelash curler and "Bust Dust," or "anti-boob-sweat powder."
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There were copies of "The Wellness Journal" for $28 apiece, which included pages to fill out daily entries of what you ate and the type of exercise you performed, among other prompts.

There were copies of "The Wellness Journal" for $28 apiece, which included pages to fill out daily entries of what you ate and the type of exercise you performed, among other prompts.

There were the $80 water bottles with inserted crystals that, theoretically, provide "healing energy." And makeup products were displayed on their own standalone table.

There were the $80 water bottles with inserted crystals that, theoretically, provide "healing energy." And makeup products were displayed on their own standalone table.
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A wall in the back held vibrators with sex fantasy cliche-inspired names like "The Tennis Coach," "The Fireman, and "The Millionaire." There were also reusable menstrual cups and natural condoms.

A wall in the back held vibrators with sex fantasy cliche-inspired names like "The Tennis Coach," "The Fireman, and "The Millionaire." There were also reusable menstrual cups and natural condoms.

On a shelf below the vibrators were bottles of aromatherapy mists, one designed to repel "psychic vampires" and another called "Chill Child: Kid Calming Mist." In my tests, they seemed to all smell the same.

On a shelf below the vibrators were bottles of aromatherapy mists, one designed to repel "psychic vampires" and another called "Chill Child: Kid Calming Mist." In my tests, they seemed to all smell the same.
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If you want to see for yourself, the shop opened November 15 and is a permanent brick-and-mortar as opposed to a temporary pop-up. If not, you can catch some more Goop content on Netflix as part of a series originally slated to release in late 2019.

If you want to see for yourself, the shop opened November 15 and is a permanent brick-and-mortar as opposed to a temporary pop-up. If not, you can catch some more Goop content on Netflix as part of a series originally slated to release in late 2019.

Source: Business Insider