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Snapchat Has Created A Deliberately Weird And Ostentatious Ad To Launch Snapcash
Snapchat Has Created A Deliberately Weird And Ostentatious Ad To Launch Snapcash
Lara O'ReillyNov 18, 2014, 16:53 IST
Snapchat announced a partnership with Square on Monday to launch payments within the photo-sharing app. It launched the new "Snapcash" service with a bizarre ad (watch it below), which on the surface appears to be a tongue-in-cheek parade of the often ostentatious and self-important tech bubble.The ad opens with two teenagers showing how easy it is to wire money to each other using Snapcash, backed with music fitting for a space launch.The shot then pulls away to an over-the-top Broadway musical-style routine, where dancers sing and parade around with giant coins imprinted with Snapchat logos."A wise investment at any age," then bleats an old, bearded man dressed like a circus conductor - Snapchat's for everyone, not just the kids, the ad appears to be attempting to communicate.The song is actually irritatingly catchy:
And just in case you can't get enough, here are the lyrics in full:Snapchat has SnapcashJust use your CashtagSend money easy, it's oh so breezySnapcash with SnapchatChat your cash amountStraight from your bank accountSend money easy, it's fast and breezySnapcash(Tap the dollar sign)And you'll be feelin' fine(Put in your debit card)To get Snapcash onlineYou can connect your cardAnd it will be stored securely for future transactionsA wise investment at any age!*Tap dancing*Here's a new feature we're rolling outWe're so excited to tell you aboutSwipe three [two] fingers to make it rainPaying people back will never be the sameThe dollars float down to their bank accountNo longer carry singles in large amountsSwipe-to-send. Will. Make. Your. Day.Snapchat has SnapcashJust use your CashtagSend money easy, it's oh so breezySnapcash with SnapchatChat your cash amountStraight from your bank accountSend money easy, it's fast and breezySnapcash, Snapcash, Snapcash in Snapchat!
