Social media phenomenon 'Salt Bae' is opening a restaurant in London
The chef, who is a co-partner of the global Nusr-et chain of grill houses, has since become an internet meme. His famous salt-sprinkling pose is even appearing on t-shirts worn by celebrities such as Rihanna. He has also been immortalised in graffiti in Melbourne.
With over 8 million views on the video and 2.5 million followers on Instagram, the chef said he's now ready to expand his business worldwide.
He told the Turkish Hürriyet Daily News that Nusr-et will open branches in London and New York over the next few months, adding that while he doesn't know any foreign languages, he can "communicate with people through meat."
He didn't elaborate on the expansion of his empire, but did explain the story behind the salt meme. "That move at the end [salting] came automatically," he said. "I did not do that to show off. It is just my signature. You can think of it a kind of final touch for a painting. It was a final touch to the meat; I was blessing the meat."
Gökçe said that the videos were simply shot by the staff at his restaurants. He added that while many people see him as "uncouth," he is incredibly humble.
"I am the son of a mine worker. My father and mother do not know literacy," he said. "I cannot go to school due to financial difficulties. I started to working at a butcher as an apprentice when I was 14. Meat has become a passion for me."
This is the video that sent Salt Bae viral:
- US buys 81 Soviet-era combat aircraft from Russia's ally costing on average less than $20,000 each, report says
- 2 states where home prices are falling because there are too many houses and not enough buyers
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- Markets rebound in early trade amid global rally, buying in ICICI Bank and Reliance
- Women in Leadership
- Rupee declines 5 paise to 83.43 against US dollar in early trade
- Election Commission issues notification for sixth phase of Lok Sabha polls
- 6 Coffee recipes you should try this summer
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market