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NOVAK DJOKOVIC: How the world's best tennis player spends his millionshttps://www.businessinsider.in/novak-djokovic-how-the-worlds-best-tennis-player-spends-his-millions/last-year-he-made-48-million-making-him-the-2nd-highest-earning-tennis-player-in-the-world-and-the-13th-highest-earning-athlete-/slidelist/47995698.cms2021-07-26T12:47:23+05:30

NOVAK DJOKOVIC: How the world's best tennis player spends his millions

Jul 26, 2021, 12:47 IST

Last year he made $48 million, making him the 2nd highest-earning tennis player in the world and the 13th highest-earning athlete.

On the court, Djokovic has made over $79 million in career winnings, including $6.9 million in 2015 alone.

He makes the real money in endorsements. Last year he made $31 million off the court.

Adidas (shoes), luxury car brand Peugeot, luxury watch brand Seiko, Australian winery Jacob's Creek, and Uniqlo are just some of his biggest sponsors.

Source: Forbes

In 2013, he wrote a nutrition and lifestyle book called "Serving to Win: The 14-Day Gluten-Free Plan for Physical and Mental Excellence" about the diet that changed his career.

Djokovic has put some of that money to use, buying a two-bedroom apartment in Monte Carlo, one of the most expensive real estate markets in the world.

He bought a luxurious Manhattan 60 yacht for $2.5 million in 2009. It seems he has since sold it, however.

He owns a chain of restaurants called Novak Cafe & Restaurant with locations in Belgrade, New Belgrade, and Kopaonik.

In 2013, it was reported that Djokovic was buying the world's supply of donkey cheese, which costs $500 per pound, for his restaurants. It turned out to be falsely reported — a farmer was offering Djokovic and his restaurant exclusive access to the cheese. Djokovic said he was considering the offer in 2014.

Djokovic drives cars from his sponsor Peugeot, and also enjoys cars from Audi, BMW, and Mercedes. However, in 2014, he said he would give up sports cars as he had a child on the way.

Djokovic likes to arrive in style, showing up to the 2015 Boodles Wimbledon warm-up event in a helicopter.

He's a fixture at big tennis galas, and is admittedly a fan of blazers and "elegant jackets."

Djokovic and his family own a company called Family Sport which, according to the company website, organizes sporting events and offers catering services.

In 2009, Family Sports bought the Dutch Open and turned it into the Serbia Open. It lasted four years before being bought back by the ATP.

Djokovic uses a $75,000 pressure chamber called the CVAC Pod that is supposed to increase muscle tone, decrease lactic acid, and stimulate stem cell production.

Djokovic takes his diet very seriously, and recently released his own nutritional food line called "Djokolife."

Djokovic and his wife, Jelena, help run the Novak Djokovic Foundation, which aims to improve early childhood education. So far, the organization has donated over $3.4 million to its cause.

In 2014, Djokovic donated the $750,000 he won from the Italian Open to relief efforts for a flood in Serbia.

Now see the how richest player in baseball spends his millions.

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