Mark Zuckerberg: 'My goal for the next decade isn't to be liked but to be understood'

Facebook CEO Mark Zuckerberg opened the company Q4 earnings conference call with some thoughts for the new decade, stressing that the social network would focus on better communicating with the public, even if it means ruffling some feathers.

In the past, he said, "because we wanted to be liked, we didn't always communicate our views as clearly, because we were worried about offending people. This led to some positive but shallow sentiments towards us and the company," Zuckerberg said on the conference call.

"My goal for the next decade isn't to be liked but to be understood," Zuckerberg said.

Facebook has been beset by scandals in the past two years, with critics blasting the company for enabling the spread of hate speech and misinformation, and for violating user privacy.

"We're focused on communicating more clearly what we stand for," Zuckerberg said.