+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

The 10 things in advertising you need to know today

Feb 24, 2015, 15:56 IST

Good morning. Here's everything you need to know in the world of advertising today.

Advertisement

1. The Oscars was a flop. TV ratings were down 16%, while tweets fell 47% year-on-year.

2. MTV and Comedy Central owner Viacom is reportedly preparing to make job cuts. It follows the departure of two senior executives, and a decline in TV ratings and domestic ad sales.

3. The Oscar-winning director of "Birdman" once made an awesome short film for BMW. Mexican filmmaker Alejandro González Iñárritu made a war-themed vignette starring actor Clive Owen.

4. Lenovo has apologized for shipping PCs installed with Superfish, software that acted like malware and created serious security risks. In a blog post, Lenovo CTO Peter Hortensius said sorry and pointed out that the company has shipped an automated tool to remove Superfish.

Advertisement

5. Facebook has launched its first ever UK TV ads. They promote how the social network helps to build and maintain friendships.

6. We tried Little Caesars' new bacon crust pizza. Here's what we thought.

7. Cadillac is basically now a New York car company. Its new ad "Dare Greatly" ad campaign aims to show how the automaker is transforming.

8. Here are 13 YouTube stars who should be on your radar. From pros in the kitchen, to beauty vloggers.

9. Snapchat had a behind-the-scenes look at one of the glitziest Oscars after parties. Vanity Fair shared some star-studded Snapchat Stories.

Advertisement

10. Facebook's new privacy policy violates European law, a report from academics commissioned by Belgium's Privacy Commission has found. The Financial Times reports that the policy places "too much burden on users."

NOW WATCH: Here's the perfect desk monitor setup to fix your posture and increase productivity

Please enable Javascript to watch this video
Next Article