The 30 most creative people in advertising

Wieden + KennedyW+K's Susan Hoffman is back in the ranking again this year.

"Madison Avenue" may not still be where adland is based, but plenty of creatives are still keeping the spirit of advertising's glory years alive with their campaigns.

From glitzy Super Bowl spots, to apps that save lives, Business Insider's pick of the most creative people in the advertising industry in 2016 includes a portfolio of truly innovative work from across the globe.

Methodology: Earlier this year we put out a call for the advertising world to send in its nominations. To prevent nominations from being self-serving, we also asked each agency to nominate someone from a competing agency or brand. We also researched recent award winners, and the creatives who have generated new and buzzworthy work.

For the ranking, factors we considered included recognition within the industry, seniority in their respective agencies, size of the shop, and standout creative work that has garnered attention outside the advertising world over the past 12 months.