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The best ad Apple produced from each year since its 1984 Super Bowl hit

Business InsiderFeb 25, 2017, 18:58 IST

Apple

Apple celebrated its 40 year anniversary in 2016 with a number of references to its past in advertising. It released a video celebrating its 40 years in 40 seconds and an Apple Music playlist with music from its ads, which have helped position the company as an industry leader.

We chose the most important Apple commercial from each year since the company's watershed advertising moment at the Super Bowl in 1984.

From the celebrity-packed "Here's to the Crazy Ones," to the beginning of Apple's memorable demonstration-style ads, here are its best commercial hits.

Julien Rath contributed reporting to this article. Will Heilpern contributed to an earlier version of this post.