The Ultra-Modern Store That Gives E-Commerce A Whole New Dimension
Courtesy STORY
STORY launches a themed store every few weeks. Past themes have included love, wellness, and color.
Founder Rachel Shechtman describes her business as "a dating service using storytelling as the matchmaker between brands and consumers."
While not all of STORY's featured brands are traditionally e-commerce, Shechtman has made an effort to integrate online like never before.
The brand has worked with startups including Birchbox, ArtSpace, and Quirky.
"We are a living advertorial - and one in which the sponsor aka 'advertiser' adds credibility and conversation to the subject matter therefore driving impact in real life and a compelling story," Shechtman told us.
Her business was profitable in the first year and has received international attention because of the unique experience it creates for shoppers.
STORY just launched its latest theme ART in partnership with Art.com open through April 16th - the store is in the swanky Chelsea neighborhood in Manhattan.
- Internet of Things (IoT) Applications
- 10 Ultimate road trip routes in India for 2024
- Global stocks rally even as Sensex, Nifty fall sharply on Friday
- In second consecutive week of decline, forex kitty drops $2.28 bn to $640.33 bn
- SBI Life Q4 profit rises 4% to ₹811 crore
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market