The world's top 10 companies, ranked by reputation
The Reputation Institute sorts companies according to the public's perception of their performance in seven areas: products and services, innovation, workplace, governance, citizenship, leadership, and performance.
Chocolate maker The Hershey Company is the most reputable brand in the US, but the brand is much less well known internationally, so it did not make it into the list. Facebook did not even make it into the top 100.
After the emissions scandal that engulfed the company last year, Volkswagen dropped from being the 14th most reputable company in the world in 2015, to position 123 this year.
To compile the rankings, The Reputation Institute collected more than 240,000 ratings, from 15 countries. You can see the full results here.
Scroll below to see the top ten