According to an article by The Kansas City Star, the idea for Flamin' Hot Cheetos was first imagined by 12-year-old plant-worker Richard Montañez, who had recently dropped out of school and spoke very little English.
In 1976, Montañez got a call through to then-CEO Roger Enrico telling him his idea for a spicier take on the company's classic snack food, inspired by Mexican street corn. When Montañez later presented his product idea, Enrico loved the idea.
Flamin' Hot Cheetos were first released in the early 1990s, and have been a smashing success ever since. Montañez has also worked his way up through the company from his original job as a janitor, including serving as an executive vice president at the company.