These are the 10 clothing brands that are winning over teens
Mark MatousekOct 17, 2017, 09.06 PM
Zhong Zhi/Getty Images
Piper Jaffray's semiannual survey of teen spending habits found that younger consumers are spending more online and opting for smaller, boutique brands at the expense of larger brands like Nike and Target.
While teen spending decreased by 2% in the past year, fashion remained a priority, accounting for 38% of their shopping budgets. They also exhibited a greater preference for online shopping options, with 17% of respondents reporting that they shopped online - a 2% increase from last year.
The survey also indicated that teens are rejecting large, legacy brands in favor of smaller, more specialized options.
Here are the 10 most popular apparel brands among teens, according to Piper Jaffray's survey.