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This Ad For A 'Cougar' Dating Site Features A Porn Star - But That's Not Why It Was Banned In Australia

Oct 24, 2013, 22:22 IST

A commercial for a risqué dating site starring a porn star was banned in Australia, a country that seems to love banning ads. Not surprising, right? What's unexpected is that one of the reasons it got banned was because it featured violence between women.

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Check out the absurd ad for Cougar Life, which sets up young guys with older women, starring porn star Julie Ann:

That sandwich in the face/throwing off chair combo was too much for the Australian Advertising Standards Board, or maybe it was just the perfect excuse they were looking for to take the trashy ad down:

And then there's the hilarious assertion that the ad is demeaning because it contains:

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This isn't the first time Cougar Life has run into advertising trouble. They got in trouble in the U.S., too, for a graphic billboard that sexualized infant breastfeeding.

The brains behind this creative direction is Noel Biderman, the head of Avid Life and self-appointed "King of Infidelity." He is the founder of AshleyMadison.com, an adultery dating service.

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