This personalized hair-care startup makes shampoo and conditioner for your specific hair needs and goals - and it actually works
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- Most hair-care options on the market aren't fully catered to your specific hair needs and goals.
- The made-to-order shampoo, conditioner, and hair masks (from $25) from Prose are.
- These effective, safe, and personalized hair-care products are made possible through its online quiz and feedback platform, which you can learn more about below.
- I went through the process and truthfully, I didn't love my first formulation. However, after giving Prose a second try and tweaking my formulation, I'm convinced of the power of personalization.
With all the different types of hair out there, a one-size-fits-all hair-care product is surely a myth. What makes my medium-thick, mostly straight hair soft, shiny, and strong may have a different effect on my friend's coarse and wavy hair.
And outside of hair type, many hair-care products fail to consider external factors like environment and stress levels. Increasing awareness about ingredient safety is also causing people to doubt their current shampoo and conditioner.Personalization is proving to be a successful service as people seek solutions that are fully, not just "kind of" or "mostly" catered to their needs. In the world of hair, Prose is the company from which to buy your personalized hair-care products.
The founders of Prose took their experiences in marketing, digital strategy, and R&D roles at consumer product companies like Procter & Gamble and L'Oréal to help define Prose's data-driven and ingredient-centric business model.With dozens of different data points and high-quality, highly effective ingredients at its disposal, it can create a unique formulation suited to your hair type, hair goals, lifestyle, and environment, starting at $25 a bottle. If you're curious about how the process works and whether Prose's personalized shampoo and conditioner really work, read on. You can try it for yourself at the link below. As I discovered myself, the company will follow through on its 100% satisfaction guarantee to make sure you have the best personalized hair-care experience. Advertisement
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To create your Prose formulation, start with the hair quiz.
It even takes into account where you live.Advertisement
For the most part, the answers to these questions will determine what goes into your formulation. One feature you do have control of is the fragrance of your Prose products.
With your hair profile and fragrance choice in hand, Prose makes your products to order in its NYC lab.Advertisement
Prose selects from a collection of over 75 natural ingredients to make your formulation.
Given the highly personalized nature of the service, I had high expectations for my Prose shampoo and conditioner, but they actually fell flat the first time around.Advertisement
There's a clear difference between the hair-care products from Prose and the generic, catch-all ones I had been using — as there should be, considering Prose uses natural ingredients and personalized insights to treat your hair's specific needs.
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