Insider Studios25 Oct 2023, 17:13
Cloud technology has brought about a revolutionary shift in the field of marketing. Referred to as the 'MarTech 2.0' revolution, this transformation is facilitated by seamless access and control over customer data, analytics, and AI tools. These are redefining the approach to enhancing customer experiences and effective marketing. Rajesh Jain, Founder & Managing Director of Netcore Cloud and author of 'Startup to Proficorn,' delved into these insights during a discussion with Tim Barnes, General Manager of Advertising & Marketing Technology Vertical at AWS. This was featured in SaaS Scions, a web series crafted by Business Insider India and AWS India.