Katya Naidu28 Jun 2023, 17:01
The wedding season in India has seen no growth or even a drop in sales for clothing retailers, with the economic slowdown being cited as a main factor. A survey by the Clothing Manufacturers Association of India (CMAI) found that 83% of respondents reported no growth compared to the previous year, and 40% reported a drop in sales of 10-25%. Economically priced products have performed better than expensive ones, and lighter embroideries and pastel colors are in higher demand. The general economic slowdown, high prices, and fewer auspicious dates were also identified as contributing factors to the decline in sales.