Tory Burch has a new answer to Lululemon


Tory Burch Sport 7

Hollis Johnson/Business Insider

Athleisure is a very popular sector right now, and Lululemon has a stronghold on the competition - for now.


Many brands, from Under Armour to New Balance to Victoria's Secret to even Dick's Sporting Goods, are scrambling to catch up to the wildly popular retailer.

The latest brand to try its hand at the trend? Preppy designer Tory Burch.

Tory Burch has released its answer to Lululemon: Tory Sport.

Burch's empire is a match for Lululemon's cultish following. Burch has proven to be incredibly successful; she built a multibillion dollar company in under a decade.


We visited the new pop-up store to see how Tory Sport stacks up to the competition.