When Gold Is Mainstream Enough For eBay, It's Probably Time To Run
They've partnered with precious metals dealer APMEX to build an online gold emporium consumers can browse from home.
From a mega e-tailer's perspective, it makes sense. People are asking for something, so why not give them what they want?
"In today’s uncertain
From an
"The allure of gold ... reminds me of market darlings of yesteryear," says certified financial planner Adam Bold. "Remember when everyone piled into dot-com
And while eBay markets its new store as a doorway into the "New American
A commodity analyst at
"The gold outlook is caught between the opposing forces of more Fed easing and a gradual increase in US real rates on better US economic growth," the firms says. "Our expanded modeling suggests that the improving US growth outlook will outweigh further Fed balance sheet expansion and that the cycle in gold prices will likely turn in 2013."
The bottom line: While gold can be a smart way for investors to diversify their assets, we'd be a little cautious before buying into a sales pitch that leads with the "New American Gold Rush."
We've been there, done that.
Here are a few slides from the presentation eBay used to make its case for its new gold emporium:
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