Why I'm obsessed with the game Disney thinks will be a $1 billion business
The way "Disney Infinity" works is both simple and amazing. Indeed, Disney believes that"Disney Infinity" will be a billion-dollar business before too long.
You buy a plastic action figure for $14 and place it on the USB-connected "Infinity Base" that comes with the game's starter sets. Then you get to use that character in the game. Place Darth Vader on the base, and Darth Vader shall appear.
Now, a month later, it's turned me into a total monster: I can't get enough of it, and I want to buy every new Infinity I can get my hands on.
Here's why.