Xiaomi's phones have a special feature to make your selfies more beautiful
The world's third-biggest smartphone maker has given its fans a compelling reason to take more selfies.
That's because Xiaomi's operating system, MIUI, has a built-in "face-beautification feature" that will improve the quality of your selfies based on your age and gender, according to Xiaomi VP Hugo Barra, speaking at a company event in San Francisco on Thursday.
Barra said he gave a Xiaomi phone to his sister over Christmas, and the face-beautification feature was a big hit.
The selfie feature reflects Xiaomi's younger, price-sensitive audience.
Xiaomi updates its operating system once a week with new features, though the OS is based on Android.
Lots of features on Xiaomi's phones are submitted through its Chinese Mi Forum.
One fan submitted a Mi Forum post about how he frequently has trouble getting into his apartment at night when it's dark and he'd had too much to drink.
In response, Xiaomi is rolling out a flashlight button on the lock screen for MIUI phones.
MIUI isn't just for smartphones, either. Xiaomi says 347 phones and devices use its operating system.