5 reasons Snapchat's new Spectacles could succeed where Google Glass failed
Snapchat on Friday surprised everyone with two big announcements: First, the company has changed its name from Snapchat to Snap Inc., and second, the company will sell its first-ever hardware product this fall: a pair of sunglasses with cameras on them, called "Spectacles."
Snapchat
Snap's Spectacles have already drawn many comparisons to Glass, Google's head-mounted computer that was unveiled in 2013 to much fanfare. But Google Glass ultimately failed for many reasons: It was expensive at $1,500, it was banned in many public places, and it was largely ridiculed by mainstream consumers for looking too geeky.
Here's why Snap's Spectacles can succeed where Google Glass failed.
- Having an regional accent can be bad for your interviews, especially an Indian one: study
- Dirty laundry? Major clothing companies like Zara and H&M under scrutiny for allegedly fuelling deforestation in Brazil
- 5 Best places to visit near Darjeeling
- Climate change could become main driver of biodiversity decline by mid-century: Study
- RBI initiates transition plan: Small finance banks to ascend to universal banking status