A preppy apparel start-up is defying J. Crew's curse and dominating the millennial market
Melia Robinson/Business Insider
At a time when shoppers are fleeing mall chains like J.Crew, Gap, and Abercrombie & Fitch, direct-to-consumer fashion label Everlane is thriving.
Founded in 2010, Everlane follows in the footsteps of e-commerce sites Warby Parker and Bonobos by selling wardrobe staples like t-shirts, cardigans, pants, and loafers online only. (Its first brick-and-mortar is coming to San Francisco later this year.) A company spokesperson declined to share revenue for 2016, but Privco, a firm that researches private companies, put Everlane's sales at $35 million for 2015. That's up nearly 200% from 2013.
We stepped into the Everlane headquarters to find out what one of the most innovative companies in fashion is doing differently during the retail apocalypse.
- A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Having an regional accent can be bad for your interviews, especially an Indian one: study
- Dirty laundry? Major clothing companies like Zara and H&M under scrutiny for allegedly fuelling deforestation in Brazil
- 5 Best places to visit near Darjeeling
- Climate change could become main driver of biodiversity decline by mid-century: Study
- RBI initiates transition plan: Small finance banks to ascend to universal banking status