Apple could sell 1 million watches opening weekend, and barely move the needle on Apple's revenue
Screenshot
By way of comparison, the iPhone 6 and 6 Plus sold over 10 million units in their first three days on the market last September, Apple says.
Here's his reasoning:
1 million total Watch units in opening weekend would imply an attach rate of less than 1% of total iPhone users (close to half a percent). We believe given interest in the product and our prior survey work, a sub 1% attach rate in the opening weekend is realistic.
Munster expects 300,000 watches to sell in the first 24 hours - an 8% attach rate of iPhone 6/6 Plus users, who are Apple's presumably most loyal customers - and 8 million by the end of the year, accounting for $4.4 billion in revenue, or about 2% of Apple's total.
That 8 million figure is more bearish than most other estimates, which range between 10 and 30 million, with average consensus landing around 14 million. Munster does believe Apple will sell 4o to 50 million by the end of 2017, meaning about 10% of the iPhone user base will have bought one.
- A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Having an regional accent can be bad for your interviews, especially an Indian one: study
- Dirty laundry? Major clothing companies like Zara and H&M under scrutiny for allegedly fuelling deforestation in Brazil
- 5 Best places to visit near Darjeeling
- Climate change could become main driver of biodiversity decline by mid-century: Study
- RBI initiates transition plan: Small finance banks to ascend to universal banking status