CHART OF THE DAY: The Super Low Ad Rates For Mobile
If users are shifting to
She notes that the ad rates for mobile are paltry compared to traditional PCs. Those ad rates are, of course, paltry compared to old media like newspapers, magazines, and TVs.
Here, from her story is a look at how much an ad costs in various media to reach people based on cost per thousand impressions.
For what it's worth, we don't think it's weird that
However, we do think it's weird that newspaper ads are so comparatively expensive.
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