Fitbit just showed off its answer to the Apple Watch
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FitBit
The Fitbit Blaze looks sort of similiar to the Apple Watch: It's a square smartwatch that can run different apps.
However, Fitbit is positioning the Blaze as a fitness-focused device that can track the heart rate of its wearer, as well as calories burned, steps, and also sleep.
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The $200 device is due to be released later this year.
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Crumbs, Fitbit now down 7% after Blaze smartwatch unveiling at CES - its first new product since it went public. $FIT
- Tim Bradshaw (@tim) January 5, 2016
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