Meet the secret power players who run Snapchat
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Mike Nudelman / Business Insider
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CEO Evan Spiegel may be the public face of the newly-rebranded Snap Inc., but it's taken more than his hard work to turn what started as a disappearing message app into a $20 billion media, entertainment, and now camera company.
Since he started Snapchat with co-founder Bobby Murphy in 2011, Spiegel has surrounded himself with a team of deputies who oversee everything from relationships with advertisers and media partners to the company's eventual IPO.
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Here are the most important power players who helped Spiegel turn Snapchat into more than just a disappearing fad:
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