Motorola continues to bet big on budget phones, refuses to ignore the under Rs. 10,000 price range
Advertisement
Advertisement
Motorola seems to be all the more focused on the under Rs. 10,000 range. Motorola however has presence across all segments with different sets of phone models, the company starts with the C series for low range phones, goes up to E series with their under 10,000 phones, followed by Moto G series which are the mid-high range phones, extending then to premium phones with Moto Z series. Even with presence across all segments, the under Rs. 10,000 phones continue to be the most important segment for the smartphone maker. Anuj Sharma, Head of Product Management, Motorola says, “Yes market has shifted, but we don’t believe that Motorola experience is only for the elite, below Rs. 10,000 segment in India is still a pretty big segment. Barring the top 2 or top 3% for remaining 95-98%, Rs. 10,000 is still a big sum. We can’t abandon the market that is still there - market with new consumers and consumers who traditionally bought Rs. 6000 phones looking to upgrade.”
Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More
In terms of availability, Moto E4 Plus will be available exclusively on
Advertisement
Advertisement
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- An Ambani disruption in OTT: At just ₹1 per day, you can now enjoy ad-free content on JioCinema
- Sustainable Waste Disposal
- RBI announces auction sale of Govt. securities of ₹32,000 crore
- Catan adds climate change to the latest edition of the world-famous board game
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!