Once someone tries Airbnb, they're less likely to prefer a hotel, says report
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In a survey released Tuesday, consumers surveyed by Goldman Sachs showed they're becoming more familiar - and loyal to - peer-to-peer lodging sites like Airbnb, HomeAway, and FlipKey.
In the past year, the percent of consumers who had heard of these alternatives to hotels increased from 24% to 35%. When it came to actually staying in a rental from the sites, that number is up from 11% in Q1 of 2015 to 16% by Q4.
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It's still a small percentage that have used it, but after travelers have tried a site like Airbnb once, their preference for hotels is nearly halved.
Goldman Sachs
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