We tried the 'Uber-killer' that offers flat fares and no surge pricing

Gett is a new smartphone app that's using aggressive marketing tactics to gain traction on Uber.

The key aspects of Gett's marketing campaign are its total lack of surge pricing and what it advertises as a flat fee for rides below 110th Street in Manhattan. We tested both services to see which was better.

Complimentary Tech Event

Transform talent with learning that works

Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

Produced by Joe Avella. Additional camera by Graham Flanagan.

Follow BI Video: On Facebook

Get THE MID-YEAR SMARTPHONE MARKET REPORT now! A comprehensive look at the global smartphone market from BI Intelligence by platform, vendor, country and more. Insights into the power struggles between the biggest platforms and the underdogs. Get the Report Here »