YouTube is now one step closer virtual reality videos
Advertisement
BI Intelligence
Advertisement
This story was originally sent to thousands of professionals in the digital media industry in this morning's DIGITAL MEDIA INSIDER newsletter. You can join them -- sign up for a RISK FREE trial now »
360-degree video ads give advertisers two distinct advantages over other traditional ad formats:
Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More
- The new format offers an immersive user experience. By creating a more encompassing and interactive ad, marketers are able to improve their storytelling and draw in consumers. Early experiments show that 360-degree videos perform better than standard digital video ad spots. For example, Coca-Cola's 100th anniversary 360-degree video saw a 36% higher view-through rate than standard videos, according to 9to5 Google.
- 360-degree video offers a strong platform for mobile video advertising. Google, for one, is touting the video format's benefits for mobile advertisers. The format is particularly suited for mobile because users tilt their device to pan through the video, creating engaging and interactive ad experience. We think this user interaction will lead to higher view-through rates than standard digital video ad spots.
Here are other stories you need to know from today's DIGITAL MEDIA INSIDER:
- 'UNEXPECTED' HIGH DEMAND FOR VERIZON'S 'SKINNY BUNDLE' SHOWS SUCCESS OF SLIMMED DOWN TV PACKAGES
- FCC LIKELY TO APPROVE MERGER BETWEEN AT&T AND DIRECTV
- PEOPLE ON THE MOVE
- COMPANIES IN THE NEWS
Find this article interesting? You can get it delivered to your inbox every weekday morning. Get the jump on your competitors. Try it RISK FREE now »
Advertisement
Advertisement
- A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- FSSAI in process of collecting pan-India samples of Nestle's Cerelac baby cereals: CEO
- Indian economy remains in bright spot: Ministry of Finance
- A surprise visit: Tesla CEO Elon Musk heads to China after deferring India visit
- Unemployment among Indian youth is high, but it is transient: RBI MPC member
- Private Equity Investments
- Having an regional accent can be bad for your interviews, especially an Indian one: study