To be great in business, you need to be a great salesman. If you can't sell your ideas, product, or services, you won't make it.
In "The Greatest Salesman in the World," which has been around since 1968, Mandino offers several simple, yet powerful, truths in a very clear and compelling style. His parable takes place in ancient Jerusalem and is about a camel boy, Hafid, who's master is a very wealthy trader. Hafid hopes to uncover his master's key to success, and the trader guides him by passing on 10 scrolls filled with wisdom.