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9 Charts That Explain Why Pinterest Is Valued At $3.8 Billion

Jillian D'OnfroMay 7, 2014, 19:31 IST

Flickr/Pinterest HQPinterest co-founder Ben Silbermann

Pinterest is for way more than just cupcakes and wedding photos.

Right now, the social network controls 23% of referral traffic to e-commerce sites. With the promise of paid advertising on the horizon, Pinterest seems like it's in a good spot to actually justify its $3.8 billion valuation.

RJMetrics, a business intelligence software company, looked at the dataset of 50,000 random Pinterest users and their pins to take a look at user engagement and what it could mean for the future of Pinterest.

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