Apple won't do major iPhone redesigns every two years anymore

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Tim Cook Duke

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The new iPhone coming out this fall is going to be like the current iPhones.

Apple is moving away from its traditional 2-year upgrade cycle, in which a complete redesign of the handset is released every two years, with more subtle improvements released in a so-called "S" model in the years in between, according to the Wall Street Journal.

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That means that the completely redesigned iPhone 7 that many were expecting Apple to release as its next big phone this Fall will actually be a more incremental update, very similar to the current iPhone 6S.

Apple is preparing a device expected to launch in 2017 that will have bigger changes, as has been rumored. That device is could feature an edge-to-edge screen and a fingerprint sensor that's built into the screen itself, according to the WSJ report.

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But this year, the iPhone coming out in September is unlikely to have major changes from the iPhone 6S.

It will still come in two models, a 5.5-inch version and one with a 4.7-inch screen. The biggest change is that it will lack a headphone jack, meaning that users will need wireless earbuds or new headphones that use Apple's charger.

It will also be 1mm thinner, according to a top Apple analyst quoted by the Wall Street Journal.

This news largely confirms rumors coming out of the Asian supply chain for the past few months.

The question remains: what will Apple name its new iPhone? If it's another incremental upgrade, consumers could be upset if Apple decides to call it the "iPhone 7."

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And there are murmurings that next year, Apple's newer, revamped iPhone could be called a "10th anniversary" edition.

So if Apple is ditching its "ticktock" system of upgrades, it might be ditching the numbers as well. Instead of the iPhone 7 or iPhone 7 Plus, it could simply be called the iPhone and iPhone Pro (and users would fill in the model year.)

But one thing is clear: if you desperately need a new iPhone, suddenly waiting for the fall seems less attractive and the current iPhones seem like a better buy.

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