Brand refresh: 11 tips to win in the digital world

We live in a fast paced society where technology changes before we can even blink our eyes. That said, it also has changes the way we communicate and interact with others.

If earlier, real conversions used to happen over a cup of coffee, today they are confined to digital platforms—such as Whatsapp, Facebook, Twitter, and GTalk. To get a clue, try remembering when was the last time you picked up your phone to talk with your friends or family instead of sending a ‘wassup’ message on Whatsapp. It’d been so long, right?

When all conversations are happening on digital platforms, can brands rely on their old, traditional ways to share their brand story and try to reach out to the masses and win over new consumers? I dare say not. 2015 is going to be the year of digital, and hence it goes without saying that organizations must refresh their brand strategy if they want to win over their DIGITAL Consumers.

As a brand, if you are looking for some tips that can help you refresh your brand strategy, 11 tips mentioned below would be of immense help.
· Be shareworthy
· Be real
· Be iterative
· Be the futurist
· Be in control
· Be one
· Be simple
· Be mobile
· Be personal
· Be social
· Be on guard

Please note, this list has been compiled by Rajesh Lalwani of You can capture the whole experience on b: refreshed.

(Infographic Source:
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