We recently heard about an upscale British department store that has asked popular brands to create logos that exclude their names, thus reducing "visual clutter." This got us to thinking, are brand names really necessary on a logo?
Some brands, like Apple, are instantly recognizable from a simple image — no words necessary. Other brands are completely reliant on the names in their logos.
We've consulted the Logo Quiz game in the iTunes App Store to gather images of brands whose logos may be tricky to identify without the name of the company printed across it.
