Here's What Happens To Apple's Stock When It Announces A New iPhone

If history is any guide, Apple's stock is set to drop tomorrow.

Apple analyst Gene Munster included the following table in a report on what happens to Apple's stock during iPhone launch events. On the day of the announcement, it drops, then the stock often climbs before the iPhone goes on sale. Then, the day of the sale, it drops.

iPhone event stock Apple

Piper Jaffray