Mobile Advertising Is Outstripping Growth In TV, Radio, And All Digital Ad Mediums, Many Times Over

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Increased spending on mobile, social media, and digital video will propel U.S. digital advertising revenue to nearly $50 billion this year, with this number reaching $82.7 billion in 2018, according to an updated BI Intelligence forecast.

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The huge growth in mobile and social spending are the result of advertisers chasing eyeballs, as audiences migrate their media consumption to mobile devices and apps, with social apps as a leading time-spend bucket.

Our media spend forecast - including detailed forecasts for each medium and sub-categories within each - is only available to BI Intelligence subscribers.

Subscribers also gain access to hundreds of charts and data on digital media, mobile computing, e-commerce and payments.

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