Snapdeal Ties Up With Bangalore Fashion Week, Strengthens Fashion Portfolio

In a bid to strengthen its fashion portfolio, e-tailer giant Snapdeal has entered into an agreement with the upcoming Bangalore Fashion Week (BFW) that will be held from January 22, 2015 to January 25, 2015. The company has signed to be the exclusive online retailer for the BFW collections.

“In our journey towards achieving $2 billion topline in fashion business by FY 2015-16, it’s our continuous endeavor to better position ourselves and stay ahead of the curve,” said Amit Maheshwari, vice president of the website’s fashion portfolio.

Under this tie-up, the designers’ collections that will run on the ramp will be showcased under the website’s ‘The Designer Studio’. Snapdeal had launched its own Designer Studio in October 2014.

“We launched ‘The Designer Studio’ in October 2014 and have seen a tremendous response from customers towards this initiative. We already have leading designers onboard including Manish Arora and Malini Ramani among others. With this collaboration, we are looking to strengthen our offering under ‘the Designer Studio’ and further enrich the customer experience. We want to give consumers more reasons and choices to celebrate fashion,” added Maheshwari.

Snapdeal will also live stream the entire event on the website along with a blog.