+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Adidas built a pop-up store that uses high-tech sensors and lasers to build you custom clothes

Mar 22, 2017, 00:12 IST

Fabrizio Bensch/Reuters

Adidas is testing out a new way to attract customers and keep up with trends.

Advertisement

The German athletic-wear company has launched a pop-up store in Berlin that will scan your body, design you a custom sweater, knit it for you in the store, and have it ready for you in four hours.

While the store is just temporary, the move is part of a bigger push by the company to compete with its main rival, Nike, according to Reuters' Emma Thomasson.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

Here's a look at how the concept will work:

Next Article