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No Kidding: How kids influencers in the age group of 6-12 are wooing brands
ad-tech17 Jan 2020, 10:00

Indians spent 25% more time on their phones each day in 2019 than they did in 2017: App Annie
Indians spent 25% more time on their phones each day in 2019 than they did in 2017: App Annie
App Annie’s ‘State of Mobile 2020’ report said that users in India, France and Canada spent 25% more time on their phones in 2019 that they did in 2017. While ...
ad-tech14 Jan 2020, 10:20

Instagram paid partnership: A new era of Influencer Marketing
Instagram paid partnership: A new era of Influencer Marketing
The rising curve of influencer marketing on social media platforms like Instagram has brought in the kind of authenticity brands have forever sought after. Pai...
ad-tech13 Jan 2020, 10:00

Why WhatsApp marketing could be the next big thing for digital marketers
Why WhatsApp marketing could be the next big thing for digital marketers
Till now, WhatsApp has been a relatively untapped marketing tool, however, the launch of WhatsApp ads might soon change the game. Marketers are currently using...
ad-tech10 Jan 2020, 10:00

Why Outbrain is confident about the growth of programmatic native in India
Why Outbrain is confident about the growth of programmatic native in India
Outbrain, a digital native advertising company was launched in India in 2017. Last year, the platform launched Zemanta, the native Demand Side Platform (DSP) t...
ad-tech7 Jan 2020, 09:59

AVOD: An opportunity rich space for marketers
AVOD: An opportunity rich space for marketers
In 2018, the revenue contribution of the Indian OTT market was $500 million, of which 82% was generated from Advertising video-on-demand alone. Increasing cust...
ad-tech2 Jan 2020, 13:51

Best of Twitter: Brands that raced up at engagement meters through 2019!
Best of Twitter: Brands that raced up at engagement meters through 2019!
Twitter has released its list of brand moments that garnered the most attention in India in 2019. From OnePlus to Durex, here are the brands that made the cut....
ad-tech27 Dec 2019, 12:54

Pepsi associates with Dabangg 3, launches the third phase of its Swag Step Challenge on TikTok
Pepsi associates with Dabangg 3, launches the third phase of its Swag Step Challenge on TikTok
Pepsi has painted TikTok in Dabangg colors with #SwagStepChallenge. It also features a video which has Pepsi®’s new brand ambassador, Salman Khan, encouraging ...
ad-tech17 Dec 2019, 10:00

Why removing Instagram likes is a blessing in disguise for the industry
Why removing Instagram likes is a blessing in disguise for the industry
What changed suddenly that Instagram, one of the leading social media platforms, decided to take a bold move and remove the ‘Like’ feature from its platform? A...
ad-tech29 Nov 2019, 10:00

Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR
Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR
In order to increase the number of app installs and tap into a new set of audience, Nykaa partnered with Snapchat for a 360-degree performance campaign. Tarika...
ad-tech26 Nov 2019, 13:24

UN Women India and TikTok come together to start a conversation around violence against women
UN Women India and TikTok come together to start a conversation around violence against women
UN Women India’s #KaunsiBadiBaatHai campaign on TikTok raises awareness on violence against women. The in-app campaign aims to encourage users to show their su...
ad-tech20 Nov 2019, 12:59

50% digital marketers rely on inaccurate metrics: LinkedIn Report
50% digital marketers rely on inaccurate metrics: LinkedIn Report
LinkedIn’s report on The Long and Short of ROI revealed that 50% of digital marketers rely on inaccurate metrics Marketers, with a lead generation objective, c...
ad-tech7 Nov 2019, 10:00

How Spotify used its ‘3 Billion Playlists’ to stand out in the clutter: Case Study
How Spotify used its ‘3 Billion Playlists’ to stand out in the clutter: Case Study
In order to stand out in the clutter as it entered the Indian market, Spotify launched its marketing campaign called ‘There’s a Playlist for That’ and later, ‘...
ad-tech17 Jan 2020, 10:00

Indians spent 25% more time on their phones each day in 2019 than they did in 2017: App Annie
Indians spent 25% more time on their phones each day in 2019 than they did in 2017: App Annie
App Annie’s ‘State of Mobile 2020’ report said that users in India, France and Canada spent 25% more time on their phones in 2019 that they did in 2017. While Amazon topped the chart of breakout reta...
ad-tech10 Jan 2020, 10:00

Why Outbrain is confident about the growth of programmatic native in India
Why Outbrain is confident about the growth of programmatic native in India
Outbrain, a digital native advertising company was launched in India in 2017. Last year, the platform launched Zemanta, the native Demand Side Platform (DSP) that it had acquired in 2017, in India. S...
ad-tech27 Dec 2019, 12:54

Pepsi associates with Dabangg 3, launches the third phase of its Swag Step Challenge on TikTok
Pepsi associates with Dabangg 3, launches the third phase of its Swag Step Challenge on TikTok
Pepsi has painted TikTok in Dabangg colors with #SwagStepChallenge. It also features a video which has Pepsi®’s new brand ambassador, Salman Khan, encouraging his followers to take the challenge and ...
ad-tech26 Nov 2019, 13:24

UN Women India and TikTok come together to start a conversation around violence against women
UN Women India and TikTok come together to start a conversation around violence against women
UN Women India’s #KaunsiBadiBaatHai campaign on TikTok raises awareness on violence against women. The in-app campaign aims to encourage users to show their support by undertaking the #KaunsiBadiBaat...
ad-tech14 Jan 2020, 10:20

Instagram paid partnership: A new era of Influencer Marketing
Instagram paid partnership: A new era of Influencer Marketing
The rising curve of influencer marketing on social media platforms like Instagram has brought in the kind of authenticity brands have forever sought after. Paid Partnerships, now, can give marketers a chance to value the performance of their partnerships with influe...
ad-tech13 Jan 2020, 10:00

Why WhatsApp marketing could be the next big thing for digital marketers
Why WhatsApp marketing could be the next big thing for digital marketers
Till now, WhatsApp has been a relatively untapped marketing tool, however, the launch of WhatsApp ads might soon change the game. Marketers are currently using the WhatsApp for Business App and the WhatsApp for Business API. Sectors like t...
ad-tech7 Jan 2020, 09:59

AVOD: An opportunity rich space for marketers
AVOD: An opportunity rich space for marketers
In 2018, the revenue contribution of the Indian OTT market was $500 million, of which 82% was generated from Advertising video-on-demand alone. Increasing customer preference towards smartphones, along with platforms like Netflix and Amazon Prime Video, has opened u...
ad-tech2 Jan 2020, 13:51

Best of Twitter: Brands that raced up at engagement meters through 2019!
Best of Twitter: Brands that raced up at engagement meters through 2019!
Twitter has released its list of brand moments that garnered the most attention in India in 2019. From OnePlus to Durex, here are the brands that made the cut. In 2019, people on Twitter connected, campaigned, learned, debated, and had con...
ad-tech17 Dec 2019, 10:00

Why removing Instagram likes is a blessing in disguise for the industry
Why removing Instagram likes is a blessing in disguise for the industry
What changed suddenly that Instagram, one of the leading social media platforms, decided to take a bold move and remove the ‘Like’ feature from its platform? Ashutosh Harbola, CEO and Co-founder, Buzzoka, pens down the answer and the reaso...
ad-tech29 Nov 2019, 10:00

Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR
Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR
In order to increase the number of app installs and tap into a new set of audience, Nykaa partnered with Snapchat for a 360-degree performance campaign. Tarika Soni, Head of Commercial Strategy and Ad Monetization, Snapchat India talks about the strategy behind the ...
ad-tech20 Nov 2019, 12:59

50% digital marketers rely on inaccurate metrics: LinkedIn Report
50% digital marketers rely on inaccurate metrics: LinkedIn Report
LinkedIn’s report on The Long and Short of ROI revealed that 50% of digital marketers rely on inaccurate metrics Marketers, with a lead generation objective, claim to use cost-per-click as their ROI metric, which does not show impact-per-advertising dollar spent. Th...
ad-tech7 Nov 2019, 10:00

How Spotify used its ‘3 Billion Playlists’ to stand out in the clutter: Case Study
How Spotify used its ‘3 Billion Playlists’ to stand out in the clutter: Case Study
In order to stand out in the clutter as it entered the Indian market, Spotify launched its marketing campaign called ‘There’s a Playlist for That’ and later, ‘Sunte Ja.’ The campaigns highlighted India’s daily social fabric, where people u...
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