TOP STORY
Shortform apps to take over second spot in users time spent after Internet giants like Facebook and Google: RedSeer
ad-tech23 Jul 2021, 12:00

Here is how to champion app marketing in the light of new ATT updates
Here is how to champion app marketing in the light of new ATT updates
One of the primary sources for app marketers to collect data is the Identifier for Advertisers (IDFA) tracker but app Tracking Transparency (ATT) updates by Ap...
ad-tech19 Jul 2021, 11:16

MX Player’s Gautam Talwar on how the platform is increasing its focus on regionalisation to further expand its reach
MX Player’s Gautam Talwar on how the platform is increasing its focus on regionalisation to further expand its reach
MX Player’s Samantar 2 is one of its biggest regional shows yet. The thriller has been appreciated outside of Maharashtra as well this time. Gautam Talwar, Chi...
ad-tech16 Jul 2021, 10:00

The evolution of (digital) man... from an emoticon to Bitmoji
The evolution of (digital) man... from an emoticon to Bitmoji
In an age where verbal communication has reduced to pave way for digital interactions, World Emoji Day celebrates the humble emoji - that makes saying less, mo...
ad-tech13 Jul 2021, 11:13

How location data advertising is positioning businesses to win
How location data advertising is positioning businesses to win
Sunny Kataria, Head Of Commercial Verticals, OLX Advertising India writes a few benefits of using location-based advertising in digital world. He shares how ge...
ad-tech02 Jul 2021, 10:00

We have over 50 million active users on our platform today, plan to achieve 100% growth this year: Harshil Dhingra, Public app
We have over 50 million active users on our platform today, plan to achieve 100% growth this year: Harshil Dhingra, Public app
It has been an eventful two years for location-based social network Public app. While the platform secured Rs 300 crore in funding from A91 Partners with parti...
ad-tech22 Jun 2021, 12:03

Programmatic mobile video ads see 194% growth in India: InMobi report
Programmatic mobile video ads see 194% growth in India: InMobi report
InMobi's latest report reveals that 42% of all in-app programmatic spending is accounted by video There was a 23% YoY growth in CTR for in-app video. Videos ha...
ad-tech18 Jun 2021, 13:38

After Google noticed a lack of diversity in most ads it surveyed, it has now launched a toolkit for marketers to help make advertising more inclusive
After Google noticed a lack of diversity in most ads it surveyed, it has now launched a toolkit for marketers to help make advertising more inclusive
“Inclusive marketing is not only our responsibility, but an opportunity,” says Raphael Diallo, Inclusive Marketing Lead, Google in a blog. For any company that...
ad-tech17 Jun 2021, 15:38

Advertising revenues in the casual gaming segment aggregated Rs 36 billion in FY21 and is expected to grow at a CAGR of ~29% to Rs 99 billion by FY25: KPMG Report
Advertising revenues in the casual gaming segment aggregated Rs 36 billion in FY21 and is expected to grow at a CAGR of ~29% to Rs 99 billion by FY25: KPMG Report
Online casual gaming to be the largest sub-segment amongst the online gaming segment in India, contributing ~58% to the overall revenues by FY25. Growth to be ...
ad-tech17 Jun 2021, 10:00

The Trade Desk has designed a solution that replaces cookies, upgrades privacy while preserving the value of relevant advertising for advertisers and publishers: Tejinder Gill of The Trade Desk
The Trade Desk has designed a solution that replaces cookies, upgrades privacy while preserving the value of relevant advertising for advertisers and publishers: Tejinder Gill of The Trade Desk
Global advertising technology major, The Trade Desk on Wednesday announced the launch of operations in India and said it has appointed Tejinder Gill as the Cou...
ad-tech14 Jun 2021, 10:00

Our paid loyalty base continues to grow at a triple digit growth rate year-on-year: Mihir Shah, JioSaavn
Our paid loyalty base continues to grow at a triple digit growth rate year-on-year: Mihir Shah, JioSaavn
With an aim of giving its users a premium, ad-free experience, JioSaavn launched its premium subscription offering JioSaavn Plus. Mihir Shah, Vice President of...
ad-tech09 Jun 2021, 12:03

60% ads influenced purchase journeys are inspired by search ads: Amazon and GroupM report
60% ads influenced purchase journeys are inspired by search ads: Amazon and GroupM report
GroupM and Amazon Advertising India launch their first-ever Search Advertising playbook. According to the report, around 62% of urban internet users research f...
ad-tech07 Jun 2021, 16:55

Meet the platform that helps brands like PharmEasy, BookMyShow and Domino’s retain its customers
Meet the platform that helps brands like PharmEasy, BookMyShow and Domino’s retain its customers
User retention and giving consumers a good experience is extremely important for any brand that wants to become a success in the digital world. CleverTap, an A...
ad-tech02 Jun 2021, 11:11

Social commerce: A cohesive digital experience
Social commerce: A cohesive digital experience
Maris Naglis, Vice President, Customer Success, Httpool shares how social commerce has grown over the years. He further shares how brands can reap benefits fro...
ad-tech31 May 2021, 10:00

Snapchat’s Dante DiCicco shares a few key trends for brands to follow to strike a connect with India’s Gen Z
Snapchat’s Dante DiCicco shares a few key trends for brands to follow to strike a connect with India’s Gen Z
Dante DiCicco, Senior Manager, International Expansion at Snap Inc writes how Gen Z is driving new behaviors, they have unique values, and they’re defining wha...
ad-tech27 May 2021, 16:17

App installs see an uptick by 31% YoY in the first quarter of 2021: Report
App installs see an uptick by 31% YoY in the first quarter of 2021: Report
Adjust’s Mobile App Trends Report 2021 shows significant gains in app installs and sessions in gaming, e-commerce and fintech The report is based on top 2,000 ...
ad-tech26 May 2021, 17:20

90% of surveyed CMOs of leading companies will have marketing automation tools by end of 2021: Report
90% of surveyed CMOs of leading companies will have marketing automation tools by end of 2021: Report
Dun & Bradstreet's whitepaper is based on a survey covering responses from more than 250 leading organisations across major cities in India. The cities include...
ad-tech18 May 2021, 12:00

MMA announces IMPACT INDIA 2021 to help ‘Shape the Future’ of Modern Marketing
MMA announces IMPACT INDIA 2021 to help ‘Shape the Future’ of Modern Marketing
MMA IMPACT INDIA 2021 will be hosted virtually on May 20 and 21, 2021 The focus for this year’s edition is ‘Modern Marketing.’MMA, formerly known as the Mobile...
ad-tech17 May 2021, 10:00

The marketers' quest for data-driven strategies
The marketers' quest for data-driven strategies
Many adtech companies and publishers are concerned about Google's decision to remove support for third-party cookies on Google Chrome. While marketers have bee...
ad-tech11 May 2021, 13:01

The digital exchange: How e-commerce brands have been influencing consumer behavior and scaling-up interactions digitally
The digital exchange: How e-commerce brands have been influencing consumer behavior and scaling-up interactions digitally
Over the past year, e-commerce brands have truly transformed their engagement strategies in the digital space. Neha Sharma Katyal, Business Head – West & South...
ad-tech05 May 2021, 13:39

SVOD and brand partnership: A successful revenue model
SVOD and brand partnership: A successful revenue model
The pandemic saw OTT pick up traction, which has prompted brands interested in reaching the elusive demographic to consider subscription video-on-demand stream...
ad-tech04 May 2021, 12:30

Ways B2B marketing will change in 2021: All roads lead to marketing performance management
Ways B2B marketing will change in 2021: All roads lead to marketing performance management
Industry estimates suggest that with digital continuing to remain the preferred channel for B2B engagements and sales, digital ad spends are likely to increase...
ad-tech20 Apr 2021, 11:52

This creator commerce platform will now allow Indian creators to directly sell their digital products on YouTube to their audiences across the world
This creator commerce platform will now allow Indian creators to directly sell their digital products on YouTube to their audiences across the world
Spring, a social commerce platform that has close to 500,000 creators on its platform globally, has officially launched in India. Spring has a partnership with...
ad-tech14 Apr 2021, 09:01

Amazon Prime Music launches podcasts in India 2 years after Gaana and Spotify; here's why it is still confident about its timing
Amazon Prime Music launches podcasts in India 2 years after Gaana and Spotify; here's why it is still confident about its timing
As Amazon Prime Music announces the launch of its podcasts in India, we speak to Sahas Malhotra, Country Director, Amazon Prime Music, India. He shares his gam...
ad-tech31 Mar 2021, 12:54

Transforming India’s gaming industry with hyper casual games
Transforming India’s gaming industry with hyper casual games
India's online gaming industry is worth INR 91 billion and is projected to reach INR 187 billion by 2022. April Tayson, Regional VP INSEA, Adjust writes how ma...
ad-tech24 Mar 2021, 11:03

Podcasts see an uptick in listenership but are advertising following the listeners?
Podcasts see an uptick in listenership but are advertising following the listeners?
The market for podcast advertising is growing as Indians continue to rediscover their love for storytelling and long-form content, but in an audio form. Year 2...
ad-tech23 Jul 2021, 12:00

Here is how to champion app marketing in the light of new ATT updates
Here is how to champion app marketing in the light of new ATT updates
One of the primary sources for app marketers to collect data is the Identifier for Advertisers (IDFA) tracker but app Tracking Transparency (ATT) updates by Apple have limited that source. Sanjay Tri...
ad-tech13 Jul 2021, 11:13

How location data advertising is positioning businesses to win
How location data advertising is positioning businesses to win
Sunny Kataria, Head Of Commercial Verticals, OLX Advertising India writes a few benefits of using location-based advertising in digital world. He shares how geo-located ads convey hyper contextual da...
ad-tech18 Jun 2021, 13:38

After Google noticed a lack of diversity in most ads it surveyed, it has now launched a toolkit for marketers to help make advertising more inclusive
After Google noticed a lack of diversity in most ads it surveyed, it has now launched a toolkit for marketers to help make advertising more inclusive
“Inclusive marketing is not only our responsibility, but an opportunity,” says Raphael Diallo, Inclusive Marketing Lead, Google in a blog. For any company that wants to make a positive contribution t...
ad-tech14 Jun 2021, 10:00

Our paid loyalty base continues to grow at a triple digit growth rate year-on-year: Mihir Shah, JioSaavn
Our paid loyalty base continues to grow at a triple digit growth rate year-on-year: Mihir Shah, JioSaavn
With an aim of giving its users a premium, ad-free experience, JioSaavn launched its premium subscription offering JioSaavn Plus. Mihir Shah, Vice President of Consumer Revenue at JioSaavn claims tha...
ad-tech02 Jun 2021, 11:11

Social commerce: A cohesive digital experience
Social commerce: A cohesive digital experience
Maris Naglis, Vice President, Customer Success, Httpool shares how social commerce has grown over the years. He further shares how brands can reap benefits from social commerce and connect with their...
ad-tech26 May 2021, 17:20

90% of surveyed CMOs of leading companies will have marketing automation tools by end of 2021: Report
90% of surveyed CMOs of leading companies will have marketing automation tools by end of 2021: Report
Dun & Bradstreet's whitepaper is based on a survey covering responses from more than 250 leading organisations across major cities in India. The cities included are Ahmedabad, Bangalore, Delhi NCR, H...
ad-tech11 May 2021, 13:01

The digital exchange: How e-commerce brands have been influencing consumer behavior and scaling-up interactions digitally
The digital exchange: How e-commerce brands have been influencing consumer behavior and scaling-up interactions digitally
Over the past year, e-commerce brands have truly transformed their engagement strategies in the digital space. Neha Sharma Katyal, Business Head – West & South, Twitter India shares some best practic...
ad-tech20 Apr 2021, 11:52

This creator commerce platform will now allow Indian creators to directly sell their digital products on YouTube to their audiences across the world
This creator commerce platform will now allow Indian creators to directly sell their digital products on YouTube to their audiences across the world
Spring, a social commerce platform that has close to 500,000 creators on its platform globally, has officially launched in India. Spring has a partnership with YouTube, which will enable creators to ...
ad-tech14 Apr 2021, 09:01

Amazon Prime Music launches podcasts in India 2 years after Gaana and Spotify; here's why it is still confident about its timing
Amazon Prime Music launches podcasts in India 2 years after Gaana and Spotify; here's why it is still confident about its timing
As Amazon Prime Music announces the launch of its podcasts in India, we speak to Sahas Malhotra, Country Director, Amazon Prime Music, India. He shares his game plan with us to beat the competitors, ...
ad-tech19 Jul 2021, 11:16

MX Player’s Gautam Talwar on how the platform is increasing its focus on regionalisation to further expand its reach
MX Player’s Gautam Talwar on how the platform is increasing its focus on regionalisation to further expand its reach
MX Player’s Samantar 2 is one of its biggest regional shows yet. The thriller has been appreciated outside of Maharashtra as well this time. Gautam Talwar, Chief Content Officer, MX Player talks to us about the show’s performance and how t...
ad-tech16 Jul 2021, 10:00

The evolution of (digital) man... from an emoticon to Bitmoji
The evolution of (digital) man... from an emoticon to Bitmoji
In an age where verbal communication has reduced to pave way for digital interactions, World Emoji Day celebrates the humble emoji - that makes saying less, more meaningful. These visual depictions of human emotions can exponentially transform or amplify the meaning...
ad-tech02 Jul 2021, 10:00

We have over 50 million active users on our platform today, plan to achieve 100% growth this year: Harshil Dhingra, Public app
We have over 50 million active users on our platform today, plan to achieve 100% growth this year: Harshil Dhingra, Public app
It has been an eventful two years for location-based social network Public app. While the platform secured Rs 300 crore in funding from A91 Partners with participation from existing investors earlier this year, it is now focusing on making...
ad-tech22 Jun 2021, 12:03

Programmatic mobile video ads see 194% growth in India: InMobi report
Programmatic mobile video ads see 194% growth in India: InMobi report
InMobi's latest report reveals that 42% of all in-app programmatic spending is accounted by video There was a 23% YoY growth in CTR for in-app video. Videos have emerged as the most preferred form of content over the last few years on the ...
ad-tech17 Jun 2021, 15:38

Advertising revenues in the casual gaming segment aggregated Rs 36 billion in FY21 and is expected to grow at a CAGR of ~29% to Rs 99 billion by FY25: KPMG Report
Advertising revenues in the casual gaming segment aggregated Rs 36 billion in FY21 and is expected to grow at a CAGR of ~29% to Rs 99 billion by FY25: KPMG Report
Online casual gaming to be the largest sub-segment amongst the online gaming segment in India, contributing ~58% to the overall revenues by FY25. Growth to be led by a c...
ad-tech17 Jun 2021, 10:00

The Trade Desk has designed a solution that replaces cookies, upgrades privacy while preserving the value of relevant advertising for advertisers and publishers: Tejinder Gill of The Trade Desk
The Trade Desk has designed a solution that replaces cookies, upgrades privacy while preserving the value of relevant advertising for advertisers and publishers: Tejinder Gill of The Trade Desk
Global advertising technology major, The Trade Desk on Wednesday announced the launch of operations in India and said it has appointed Tejinder Gill as the Country Gener...
ad-tech09 Jun 2021, 12:03

60% ads influenced purchase journeys are inspired by search ads: Amazon and GroupM report
60% ads influenced purchase journeys are inspired by search ads: Amazon and GroupM report
GroupM and Amazon Advertising India launch their first-ever Search Advertising playbook. According to the report, around 62% of urban internet users research for products online, before making any online or offline purchase.GroupM along wi...
ad-tech07 Jun 2021, 16:55

Meet the platform that helps brands like PharmEasy, BookMyShow and Domino’s retain its customers
Meet the platform that helps brands like PharmEasy, BookMyShow and Domino’s retain its customers
User retention and giving consumers a good experience is extremely important for any brand that wants to become a success in the digital world. CleverTap, an AI-powered customer engagement and retention platform helps brands maximize user ...
ad-tech31 May 2021, 10:00

Snapchat’s Dante DiCicco shares a few key trends for brands to follow to strike a connect with India’s Gen Z
Snapchat’s Dante DiCicco shares a few key trends for brands to follow to strike a connect with India’s Gen Z
Dante DiCicco, Senior Manager, International Expansion at Snap Inc writes how Gen Z is driving new behaviors, they have unique values, and they’re defining what the future will look like. He further shares a few ways in which brands can re...
ad-tech27 May 2021, 16:17

App installs see an uptick by 31% YoY in the first quarter of 2021: Report
App installs see an uptick by 31% YoY in the first quarter of 2021: Report
Adjust’s Mobile App Trends Report 2021 shows significant gains in app installs and sessions in gaming, e-commerce and fintech The report is based on top 2,000 apps. Adjust, a global app marketing analytics platform, today released its annu...
ad-tech18 May 2021, 12:00

MMA announces IMPACT INDIA 2021 to help ‘Shape the Future’ of Modern Marketing
MMA announces IMPACT INDIA 2021 to help ‘Shape the Future’ of Modern Marketing
MMA IMPACT INDIA 2021 will be hosted virtually on May 20 and 21, 2021 The focus for this year’s edition is ‘Modern Marketing.’MMA, formerly known as the Mobile Marketing Association, a not-for-profit trade body focussed on Modern Marketing...
ad-tech17 May 2021, 10:00

The marketers' quest for data-driven strategies
The marketers' quest for data-driven strategies
Many adtech companies and publishers are concerned about Google's decision to remove support for third-party cookies on Google Chrome. While marketers have been struggling to get to a single unified view of their customers across online and offline interactions, thi...
ad-tech05 May 2021, 13:39

SVOD and brand partnership: A successful revenue model
SVOD and brand partnership: A successful revenue model
The pandemic saw OTT pick up traction, which has prompted brands interested in reaching the elusive demographic to consider subscription video-on-demand streaming platforms. Divya Dixit, SVP - Revenue & Marketing at ALTBalaji pens down benefits of exploring SVOD. In...
ad-tech04 May 2021, 12:30

Ways B2B marketing will change in 2021: All roads lead to marketing performance management
Ways B2B marketing will change in 2021: All roads lead to marketing performance management
Industry estimates suggest that with digital continuing to remain the preferred channel for B2B engagements and sales, digital ad spends are likely to increase by around 30% this year. Pankaj Kapoor, Growth Marketing Evangelist and CMO, Re...
ad-tech31 Mar 2021, 12:54

Transforming India’s gaming industry with hyper casual games
Transforming India’s gaming industry with hyper casual games
India's online gaming industry is worth INR 91 billion and is projected to reach INR 187 billion by 2022. April Tayson, Regional VP INSEA, Adjust writes how marketers are strengthening their plans to tap mobile gaming's fast-growing audience segment.Developers have ...
ad-tech24 Mar 2021, 11:03

Podcasts see an uptick in listenership but are advertising following the listeners?
Podcasts see an uptick in listenership but are advertising following the listeners?
The market for podcast advertising is growing as Indians continue to rediscover their love for storytelling and long-form content, but in an audio form. Year 2020 gave a huge boost to podcasts. The medium has found a loyal listener base, p...