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How have Indian Gaming apps benefitted from the ban on Chinese apps so far
- India has banned 177 Chinese mobile apps since June, including key games such as PUBG Mobile, Mobile Legends, Chess Rush, Rise of Kingdoms.
- The banning of Chinese
gaming Apps have opened doors for Indian Gaming platforms. - We speak to a few Indian gaming companies and experts to find out how Indian Gaming apps benefitted from the ban on Chinese apps so far.
98% of the 20% fantasy sports users, participating who pay-to-play format, have either won or lost less than INR 10,000 net in their lifetime. Fantasy Sports h...
Amazon Prime Video was the most subscribed to platform closely followed by Netflix and then Hotstar, the most popular platform amongst subscribers was Netflix ...
Sachin Sharma, Director of LinkedIn Marketing Solutions, India writes how your community can help drive long-term ROI. He suggests a few ways in which your bra...
Brands like RSVP, OPPO, Mountain Dew and RedBull have associated with PUBG in the past. PUBG was known to offer high-reach and consumer engagement, two powerfu...
India has banned 118 Chinese apps including Tencent's PlayerUnknown's Battlegrounds (PUBG) as border tensions with China continue to flare up. We speak to Indi...
Voot's latest series The Gone Game has been shot entirely in isolation during the lockdown. It has been executed through remote direction and limited equipment...
The US-based app Triller promises data privacy and ease of editing content, two things that TikTok couldn’t offer which led to its downrise in various countrie...
The ban on TikTok gave homegrown app Bolo Indya a huge boost. Within 24 hours of the ban, Bolo Indya saw 62 minute+ daily time spent by active users, at par wi...
The ban on TikTok has helped many Indian video apps come to the forefront. Homegrown app Public is now aiming to get 100 million+ users and be available in all...
The ban on Chinese video apps has left a void in the life of TikTok stars, who are now looking for a new home to showcase their talent. We reached out to celeb...
Google has announced that it will restrict unauthorized consumer tracking via advertisements on digital platforms, which is expected to come into existence on ...
The recent ban on TikTok has given Indian short video platforms a huge boost. Roposo, currently at 75 million downloads, expects to touch 100 million in the ne...
Facebook shut down its TikTok-clone Lasso worldwide to be able to concentrate on its alternative ‘Instagram Reels.’ We speak to digital experts to find out if ...
As the government banned 59 Chinese apps around talks of data privacy and security, many influencers and brands have been left in the lurch. Since apps like Ti...
Sandeep Balani, Head of India at Outbrain writes how user-centric has changed the content and publishing industry. He further suggest a few factors that publis...
After India embroiled in a border dispute with China in the Galwan Valley region last week, a cloud of negative sentiment for China emerged on social media. Th...
Twitter joins the likes of Instagram, Snapchat, WhatsApp and Facebook by introducing Fleets, stories that disappear after 24 hours. We reached out to digital a...
According to media reports, Google Maps is in talks with Amitabh Bachchan to use his voice for the turn-by-turn navigation offered on the Google Maps app. Till...
Vaibhav Odhekar, Co-founder and COO, POKKT writes how fraudsters steal from advertising budgets in a variety of ways, requiring advertisers to pay for impressi...
A recent report by InMobi has revealed that there has been a 28% increase in spends by the shopping category in India in Q1 2020. Moreover, music & audio, heal...
InMobi’s latest report reveals that programmatic video is still picking up in India and advertisers continue to invest in horizontal advertising while vertical...
Instagram announced Wednesday it was rolling out ads to creators' longform IGTV videos, providing them with an opportunity to monetise it. Digital experts shar...
With a lot of uncertainty around, people are turning to TV channels and websites to constantly check the news updates. With this, Twitter has seen an increase ...
In a cluttered OTT space, to keep their customers and fully realize the monetization potential, Pankaj Lamba, Regional Vice President, Customer Business Execut...
Swiggy entered into a partnership with Snapchat for six months last year to increase their user base, cater to a new set of audience and explore new ways of ma...
Facebook has bought a 9.9% stake in Reliance Jio for $5.7 billion (Rs 43,574 crore). The deal is expected to give Facebook a stronger foothold in India, which ...
98% of the 20% fantasy sports users, participating who pay-to-play format, have either won or lost less than INR 10,000 net in their lifetime. Fantasy Sports has become one of the primary sources of ...
Brands like RSVP, OPPO, Mountain Dew and RedBull have associated with PUBG in the past. PUBG was known to offer high-reach and consumer engagement, two powerful baits for brands. Experts answer how b...
The US-based app Triller promises data privacy and ease of editing content, two things that TikTok couldn’t offer which led to its downrise in various countries. Internationally, celebrities like Reb...
The ban on Chinese video apps has left a void in the life of TikTok stars, who are now looking for a new home to showcase their talent. We reached out to celebrity PR managers and influencer marketin...
Facebook shut down its TikTok-clone Lasso worldwide to be able to concentrate on its alternative ‘Instagram Reels.’ We speak to digital experts to find out if Facebook’s Instagram Reels has what it t...
After India embroiled in a border dispute with China in the Galwan Valley region last week, a cloud of negative sentiment for China emerged on social media. There have been talks of people uninstalli...
Vaibhav Odhekar, Co-founder and COO, POKKT writes how fraudsters steal from advertising budgets in a variety of ways, requiring advertisers to pay for impressions that were never made. He further lis...
Instagram announced Wednesday it was rolling out ads to creators' longform IGTV videos, providing them with an opportunity to monetise it. Digital experts share what it could mean for the influencer ...
With a lot of uncertainty around, people are turning to TV channels and websites to constantly check the news updates. With this, Twitter has seen an increase in its mDAUs. It is now organising works...
Amazon Prime Video was the most subscribed to platform closely followed by Netflix and then Hotstar, the most popular platform amongst subscribers was Netflix with a 60% majority. FLYX undertook this survey in July and August 2020. The sur...
Sachin Sharma, Director of LinkedIn Marketing Solutions, India writes how your community can help drive long-term ROI. He suggests a few ways in which your brand can build ROI on LinkedIn. Amidst the unprecedented physical boundaries impos...
India has banned 118 Chinese apps including Tencent's PlayerUnknown's Battlegrounds (PUBG) as border tensions with China continue to flare up. We speak to Indian gaming apps and digital experts to understand what it means for the industry....
Voot's latest series The Gone Game has been shot entirely in isolation during the lockdown. It has been executed through remote direction and limited equipment. We caught up with Ferzad Palia, Head – Voot Select, Youth, Music and English E...
The ban on TikTok gave homegrown app Bolo Indya a huge boost. Within 24 hours of the ban, Bolo Indya saw 62 minute+ daily time spent by active users, at par with time spent on TikTok, more than 5 times of time spent on other homegrown appl...
The ban on TikTok has helped many Indian video apps come to the forefront. Homegrown app Public is now aiming to get 100 million+ users and be available in all Indian languages by the end of 2020. People use the app to raise and discuss th...
Google has announced that it will restrict unauthorized consumer tracking via advertisements on digital platforms, which is expected to come into existence on August 11 worldwide. As per this policy, advertising of spyware and malware with...
The recent ban on TikTok has given Indian short video platforms a huge boost. Roposo, currently at 75 million downloads, expects to touch 100 million in the next few days, and is setting a plan to enter international markets soon, Mayank B...
As the government banned 59 Chinese apps around talks of data privacy and security, many influencers and brands have been left in the lurch. Since apps like TikTok have a huge influencer community and brands also have their marketing monies invested on the platform,...
Sandeep Balani, Head of India at Outbrain writes how user-centric has changed the content and publishing industry. He further suggest a few factors that publishers should pay attention to if they plan to stay ahead in 2020 and beyond. In r...
Twitter joins the likes of Instagram, Snapchat, WhatsApp and Facebook by introducing Fleets, stories that disappear after 24 hours. We reached out to digital agencies and influencer marketing experts to understand what it means for the ind...
According to media reports, Google Maps is in talks with Amitabh Bachchan to use his voice for the turn-by-turn navigation offered on the Google Maps app. Till now, Google Maps used to use the voice of Australia-born, New York-based entert...
A recent report by InMobi has revealed that there has been a 28% increase in spends by the shopping category in India in Q1 2020. Moreover, music & audio, health & fitness, and education have grown by about 500%. We caught up with Vasuta A...
InMobi’s latest report reveals that programmatic video is still picking up in India and advertisers continue to invest in horizontal advertising while vertical creates a higher impact. In the last quarter of 2020, EdTech increased its adve...
In a cluttered OTT space, to keep their customers and fully realize the monetization potential, Pankaj Lamba, Regional Vice President, Customer Business Executive, Amdocs writes that carriers’ offerings must reflect what their customer wan...
Swiggy entered into a partnership with Snapchat for six months last year to increase their user base, cater to a new set of audience and explore new ways of marketing. Tarika Soni, Head of Commercial Strategy and Ad Monetization for India,...
Facebook has bought a 9.9% stake in Reliance Jio for $5.7 billion (Rs 43,574 crore). The deal is expected to give Facebook a stronger foothold in India, which is seen as its largest market. Arnab Mitra, Managing Director, Liqvd Asia tries to decode the meaning of th...
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