TOP STORY
Shortform apps to take over second spot in users time spent after Internet giants like Facebook and Google: RedSeer
- The digital ad market is expected to grow to ~10x in the next 10 years.
- India is still at a nascent stage in terms of monetization on shortform apps but is showing early adoption.
- Digital Ad revenues structure is expected to change significantly in the coming years.
One of the primary sources for app marketers to collect data is the Identifier for Advertisers (IDFA) tracker but app Tracking Transparency (ATT) updates by Ap...
MX Player’s Samantar 2 is one of its biggest regional shows yet. The thriller has been appreciated outside of Maharashtra as well this time. Gautam Talwar, Chi...
In an age where verbal communication has reduced to pave way for digital interactions, World Emoji Day celebrates the humble emoji - that makes saying less, mo...
Sunny Kataria, Head Of Commercial Verticals, OLX Advertising India writes a few benefits of using location-based advertising in digital world. He shares how ge...
It has been an eventful two years for location-based social network Public app. While the platform secured Rs 300 crore in funding from A91 Partners with parti...
InMobi's latest report reveals that 42% of all in-app programmatic spending is accounted by video There was a 23% YoY growth in CTR for in-app video. Videos ha...
“Inclusive marketing is not only our responsibility, but an opportunity,” says Raphael Diallo, Inclusive Marketing Lead, Google in a blog. For any company that...
Online casual gaming to be the largest sub-segment amongst the online gaming segment in India, contributing ~58% to the overall revenues by FY25. Growth to be ...
Global advertising technology major, The Trade Desk on Wednesday announced the launch of operations in India and said it has appointed Tejinder Gill as the Cou...
With an aim of giving its users a premium, ad-free experience, JioSaavn launched its premium subscription offering JioSaavn Plus. Mihir Shah, Vice President of...
GroupM and Amazon Advertising India launch their first-ever Search Advertising playbook. According to the report, around 62% of urban internet users research f...
User retention and giving consumers a good experience is extremely important for any brand that wants to become a success in the digital world. CleverTap, an A...
Maris Naglis, Vice President, Customer Success, Httpool shares how social commerce has grown over the years. He further shares how brands can reap benefits fro...
Dante DiCicco, Senior Manager, International Expansion at Snap Inc writes how Gen Z is driving new behaviors, they have unique values, and they’re defining wha...
Adjust’s Mobile App Trends Report 2021 shows significant gains in app installs and sessions in gaming, e-commerce and fintech The report is based on top 2,000 ...
Dun & Bradstreet's whitepaper is based on a survey covering responses from more than 250 leading organisations across major cities in India. The cities include...
MMA IMPACT INDIA 2021 will be hosted virtually on May 20 and 21, 2021 The focus for this year’s edition is ‘Modern Marketing.’MMA, formerly known as the Mobile...
Many adtech companies and publishers are concerned about Google's decision to remove support for third-party cookies on Google Chrome. While marketers have bee...
Over the past year, e-commerce brands have truly transformed their engagement strategies in the digital space. Neha Sharma Katyal, Business Head – West & South...
The pandemic saw OTT pick up traction, which has prompted brands interested in reaching the elusive demographic to consider subscription video-on-demand stream...
Industry estimates suggest that with digital continuing to remain the preferred channel for B2B engagements and sales, digital ad spends are likely to increase...
Spring, a social commerce platform that has close to 500,000 creators on its platform globally, has officially launched in India. Spring has a partnership with...
As Amazon Prime Music announces the launch of its podcasts in India, we speak to Sahas Malhotra, Country Director, Amazon Prime Music, India. He shares his gam...
India's online gaming industry is worth INR 91 billion and is projected to reach INR 187 billion by 2022. April Tayson, Regional VP INSEA, Adjust writes how ma...
The market for podcast advertising is growing as Indians continue to rediscover their love for storytelling and long-form content, but in an audio form. Year 2...
One of the primary sources for app marketers to collect data is the Identifier for Advertisers (IDFA) tracker but app Tracking Transparency (ATT) updates by Apple have limited that source. Sanjay Tri...
Sunny Kataria, Head Of Commercial Verticals, OLX Advertising India writes a few benefits of using location-based advertising in digital world. He shares how geo-located ads convey hyper contextual da...
“Inclusive marketing is not only our responsibility, but an opportunity,” says Raphael Diallo, Inclusive Marketing Lead, Google in a blog. For any company that wants to make a positive contribution t...
With an aim of giving its users a premium, ad-free experience, JioSaavn launched its premium subscription offering JioSaavn Plus. Mihir Shah, Vice President of Consumer Revenue at JioSaavn claims tha...
Maris Naglis, Vice President, Customer Success, Httpool shares how social commerce has grown over the years. He further shares how brands can reap benefits from social commerce and connect with their...
Dun & Bradstreet's whitepaper is based on a survey covering responses from more than 250 leading organisations across major cities in India. The cities included are Ahmedabad, Bangalore, Delhi NCR, H...
Over the past year, e-commerce brands have truly transformed their engagement strategies in the digital space. Neha Sharma Katyal, Business Head – West & South, Twitter India shares some best practic...
Spring, a social commerce platform that has close to 500,000 creators on its platform globally, has officially launched in India. Spring has a partnership with YouTube, which will enable creators to ...
As Amazon Prime Music announces the launch of its podcasts in India, we speak to Sahas Malhotra, Country Director, Amazon Prime Music, India. He shares his game plan with us to beat the competitors, ...
MX Player’s Samantar 2 is one of its biggest regional shows yet. The thriller has been appreciated outside of Maharashtra as well this time. Gautam Talwar, Chief Content Officer, MX Player talks to us about the show’s performance and how t...
In an age where verbal communication has reduced to pave way for digital interactions, World Emoji Day celebrates the humble emoji - that makes saying less, more meaningful. These visual depictions of human emotions can exponentially transform or amplify the meaning...
It has been an eventful two years for location-based social network Public app. While the platform secured Rs 300 crore in funding from A91 Partners with participation from existing investors earlier this year, it is now focusing on making...
InMobi's latest report reveals that 42% of all in-app programmatic spending is accounted by video There was a 23% YoY growth in CTR for in-app video. Videos have emerged as the most preferred form of content over the last few years on the ...
Online casual gaming to be the largest sub-segment amongst the online gaming segment in India, contributing ~58% to the overall revenues by FY25. Growth to be led by a c...
Global advertising technology major, The Trade Desk on Wednesday announced the launch of operations in India and said it has appointed Tejinder Gill as the Country Gener...
GroupM and Amazon Advertising India launch their first-ever Search Advertising playbook. According to the report, around 62% of urban internet users research for products online, before making any online or offline purchase.GroupM along wi...
User retention and giving consumers a good experience is extremely important for any brand that wants to become a success in the digital world. CleverTap, an AI-powered customer engagement and retention platform helps brands maximize user ...
Dante DiCicco, Senior Manager, International Expansion at Snap Inc writes how Gen Z is driving new behaviors, they have unique values, and they’re defining what the future will look like. He further shares a few ways in which brands can re...
Adjust’s Mobile App Trends Report 2021 shows significant gains in app installs and sessions in gaming, e-commerce and fintech The report is based on top 2,000 apps. Adjust, a global app marketing analytics platform, today released its annu...
MMA IMPACT INDIA 2021 will be hosted virtually on May 20 and 21, 2021 The focus for this year’s edition is ‘Modern Marketing.’MMA, formerly known as the Mobile Marketing Association, a not-for-profit trade body focussed on Modern Marketing...
Many adtech companies and publishers are concerned about Google's decision to remove support for third-party cookies on Google Chrome. While marketers have been struggling to get to a single unified view of their customers across online and offline interactions, thi...
The pandemic saw OTT pick up traction, which has prompted brands interested in reaching the elusive demographic to consider subscription video-on-demand streaming platforms. Divya Dixit, SVP - Revenue & Marketing at ALTBalaji pens down benefits of exploring SVOD. In...
Industry estimates suggest that with digital continuing to remain the preferred channel for B2B engagements and sales, digital ad spends are likely to increase by around 30% this year. Pankaj Kapoor, Growth Marketing Evangelist and CMO, Re...
India's online gaming industry is worth INR 91 billion and is projected to reach INR 187 billion by 2022. April Tayson, Regional VP INSEA, Adjust writes how marketers are strengthening their plans to tap mobile gaming's fast-growing audience segment.Developers have ...
The market for podcast advertising is growing as Indians continue to rediscover their love for storytelling and long-form content, but in an audio form. Year 2020 gave a huge boost to podcasts. The medium has found a loyal listener base, p...
Videos for you
INSIDER INTELLIGENCE REPORTS
Recommended Read
Top 10 Indian brands that advertised the most on television in the first half of 2021: TAM- Meet the organic foods brand that distributed stocks worth half a million dollars to its employees
- Here are the top 15 Asian Instagram influencers who earn the most from sponsored Instagram posts
- Sushant Divgikar on how can brands lead the pride movement and be better allies