TOP STORY
Amazon Prime Music launches podcasts in India 2 years after Gaana and Spotify; here's why it is still confident about its timing
ad-tech31 Mar 2021, 12:54

Transforming India’s gaming industry with hyper casual games
Transforming India’s gaming industry with hyper casual games
India's online gaming industry is worth INR 91 billion and is projected to reach INR 187 billion by 2022. April Tayson, Regional VP INSEA, Adjust writes how ma...
ad-tech24 Mar 2021, 11:03

Podcasts see an uptick in listenership but are advertising following the listeners?
Podcasts see an uptick in listenership but are advertising following the listeners?
The market for podcast advertising is growing as Indians continue to rediscover their love for storytelling and long-form content, but in an audio form. Year 2...
ad-tech18 Mar 2021, 14:03

Instagram, MX Takatak and YouTube are expected to be the top three platforms for Influencer Marketing in India in 2021-22: Buzzoka
Instagram, MX Takatak and YouTube are expected to be the top three platforms for Influencer Marketing in India in 2021-22: Buzzoka
Buzzoka has released a report analysing the influencer marketing landscape in India. As per the report, 71% of marketers think content control will be one of t...
ad-tech18 Mar 2021, 13:14

How Spotify will use marketing and communication to bring in its next phase of growth in India
How Spotify will use marketing and communication to bring in its next phase of growth in India
As Spotify recently completed two years in India, we caught up with Neha Ahuja, Head of Marketing - India, Spotify who walked us through Spotify's India story ...
ad-tech16 Mar 2021, 10:00

ZEE5 is aiming for 3X growth in subscription in FY22 by increasing its focus on Bharat
ZEE5 is aiming for 3X growth in subscription in FY22 by increasing its focus on Bharat
OTT platform ZEE5 recently celebrated its third anniversary. Manish Kalra, Chief Business Officer, ZEE5 India looked back at some of the milestones that the pl...
ad-tech11 Mar 2021, 12:34

How Adtech is paving the way for targeted advertising and content monetization
How Adtech is paving the way for targeted advertising and content monetization
The rise of digital advertising, massive content bloom, targeted marketing and novel ways to earn attention are some things that the market is transitioning to...
ad-tech10 Mar 2021, 13:46

Facebook will continue to build trust with our users and build value around each of our apps: Avinash Pant
Facebook will continue to build trust with our users and build value around each of our apps: Avinash Pant
Facebook recently completed a year of its consumer marketing journey in India and launched a new campaign to celebrate the power of togetherness and social med...
ad-tech05 Mar 2021, 10:42

How will Google’s new privacy policy impact digital advertising
How will Google’s new privacy policy impact digital advertising
Cookies have come under fire from privacy campaigners for using consumer data for marketing purposes time and again. On March 03, Google confirmed that it is a...
ad-tech04 Mar 2021, 15:40

Facebook vs Instagram: where should you spend your marketing monnies in 2021
Facebook vs Instagram: where should you spend your marketing monnies in 2021
Blind investment on Instagram and Facebook can really take a toll on your marketing resources and budget. And watching money go down the drain, it’s no fun. So...
ad-tech03 Mar 2021, 10:00

Word-of-mouth has helped us grow in India, our community members are our best marketers: Taru Kapoor, Tinder
Word-of-mouth has helped us grow in India, our community members are our best marketers: Taru Kapoor, Tinder
Since its launch in India in 2o15, Tinder has been able to find a loyal user base in India, and Taru Kapoor, General Manager, India, Tinder feels word-of-mouth...
ad-tech26 Feb 2021, 10:00

I am confident we will get to 100 million users by the end of this year: Mayank Bidawatka, Koo
I am confident we will get to 100 million users by the end of this year: Mayank Bidawatka, Koo
Desi micro-blogging platform Koo has been in news for the past few weeks, ever since many politicians and celebrities announced they are joining the platform. ...
ad-tech25 Feb 2021, 10:00

How Airtel’s AdTech platform is planning to deliver on the promise of ‘zero ad frauds’ to its clients
How Airtel’s AdTech platform is planning to deliver on the promise of ‘zero ad frauds’ to its clients
With Google, Apple and Firefox putting an end to third-party cookies, the future of the ad tech industry seems to be cookie-less. At the same time, with digita...
ad-tech22 Feb 2021, 12:53

Influencers will have to label their ads so that an average consumer can distinguish them from editorial and independent user-generated content: ASCI
Influencers will have to label their ads so that an average consumer can distinguish them from editorial and independent user-generated content: ASCI
ASCI announces new guidelines for influencer advertising on digital media. As per the guidelines, the influencers will be required to add a disclosure label fr...
ad-tech19 Feb 2021, 13:34

How automation is revolutionizing the digital marketing sector
How automation is revolutionizing the digital marketing sector
Digital marketing is popularly becoming an important contributor in reaching out to potential customers, no matter where the business is located. To hone their...
ad-tech10 Feb 2021, 11:47

Twitter sees a 31% year-on-year jump in ad revenue in Q4 to $1.15 billion
Twitter sees a 31% year-on-year jump in ad revenue in Q4 to $1.15 billion
Twitter’s advertising revenue for the fourth quarter jumped to $1.15. Twitter had 192 million daily users, on average, in the third quarter, up 27% year-over-y...
ad-tech05 Feb 2021, 11:57

Snowflake India’s Country Manager shares how COVID-19 accelerated cloud adoption in India
Snowflake India’s Country Manager shares how COVID-19 accelerated cloud adoption in India
In an interview with Vimal Venkatram, Country Manager, Snowflake India, we discuss how COVID-19 has accelerated cloud adoption in India. He tells us how import...
ad-tech04 Feb 2021, 10:00

How programmatic is helping Doceree efficiently connect pharmaceutical brands and digital platforms
How programmatic is helping Doceree efficiently connect pharmaceutical brands and digital platforms
US-based physician engagement platform Doceree is trying to address the problem of rising costs in healthcare by bringing efficiency and effectiveness to physi...
ad-tech03 Feb 2021, 12:00

How tech companies can combat the implications of COVID-19 on the women workforce
How tech companies can combat the implications of COVID-19 on the women workforce
Women in the workforce have been disproportionately affected by the Covid-19 pandemic. Amalia Avramov, Group President, Amdocs writes about a few simple things...
ad-tech22 Jan 2021, 10:00

Social Media Platforms: The trends to watch out for in 2021
Social Media Platforms: The trends to watch out for in 2021
Social media apps kept us together, even from miles apart, in 2020. It will continue to play an important role in our lives in 2021 and beyond. So, from our tr...
ad-tech19 Jan 2021, 13:03

Interview: Signal’s COO Aruna Harder says that privacy shouldn’t be an optional mode for users
Interview: Signal’s COO Aruna Harder says that privacy shouldn’t be an optional mode for users
After WhatsApp announced its policy updates, many users started looking for secure alternatives like Signal and Telegram. According to Sensor Tower, Signal saw...
ad-tech07 Jan 2021, 14:34

Instagram shares a few Dos and Don'ts that content creators can follow for ‘reely’ good reels
Instagram shares a few Dos and Don'ts that content creators can follow for ‘reely’ good reels
Instagram has uploaded a list of Dos and Don'ts that content creators can follow to make good reels. So next time you work on your Reel, here are some tips tha...
ad-tech05 Jan 2021, 12:34

Trends which will define the year 2021 for programmatic advertising
Trends which will define the year 2021 for programmatic advertising
While digital advertising has been attractive and has been growing in terms of total marketing spends year after year, in particular, this year in the COVID-hi...
ad-tech04 Jan 2021, 12:01

Case Study: OnePlus uses Twitter to announce the launch of its Hyderabad store, garners 21.2 million overall impressions
Case Study: OnePlus uses Twitter to announce the launch of its Hyderabad store, garners 21.2 million overall impressions
The launch was the first-ever Twitter campaign in the market that enabled physical, tangible on-ground interaction with a brand. It helped OnePlus garner 21.2 ...
ad-tech28 Dec 2020, 12:28

Best Tweets of 2020: Brands that led the way on Twitter in India
Best Tweets of 2020: Brands that led the way on Twitter in India
The constraints of 2020 encouraged brands to be more creative. In 2020, Twitter saw more people using the service than ever before and monetizable daily active...
ad-tech18 Mar 2021, 14:03

Instagram, MX Takatak and YouTube are expected to be the top three platforms for Influencer Marketing in India in 2021-22: Buzzoka
Instagram, MX Takatak and YouTube are expected to be the top three platforms for Influencer Marketing in India in 2021-22: Buzzoka
Buzzoka has released a report analysing the influencer marketing landscape in India. As per the report, 71% of marketers think content control will be one of the top challenges for influencer marketi...
ad-tech11 Mar 2021, 12:34

How Adtech is paving the way for targeted advertising and content monetization
How Adtech is paving the way for targeted advertising and content monetization
The rise of digital advertising, massive content bloom, targeted marketing and novel ways to earn attention are some things that the market is transitioning to embrace. Amitt Sharma, CEO & Founder, V...
ad-tech05 Mar 2021, 10:42

How will Google’s new privacy policy impact digital advertising
How will Google’s new privacy policy impact digital advertising
Cookies have come under fire from privacy campaigners for using consumer data for marketing purposes time and again. On March 03, Google confirmed that it is aiming to make third-party cookies obsole...
ad-tech26 Feb 2021, 10:00

I am confident we will get to 100 million users by the end of this year: Mayank Bidawatka, Koo
I am confident we will get to 100 million users by the end of this year: Mayank Bidawatka, Koo
Desi micro-blogging platform Koo has been in news for the past few weeks, ever since many politicians and celebrities announced they are joining the platform. The result has been massive downloads fo...
ad-tech19 Feb 2021, 13:34

How automation is revolutionizing the digital marketing sector
How automation is revolutionizing the digital marketing sector
Digital marketing is popularly becoming an important contributor in reaching out to potential customers, no matter where the business is located. To hone their marketing strategies and increase effic...
ad-tech04 Feb 2021, 10:00

How programmatic is helping Doceree efficiently connect pharmaceutical brands and digital platforms
How programmatic is helping Doceree efficiently connect pharmaceutical brands and digital platforms
US-based physician engagement platform Doceree is trying to address the problem of rising costs in healthcare by bringing efficiency and effectiveness to physician engagement by using data and creati...
ad-tech19 Jan 2021, 13:03

Interview: Signal’s COO Aruna Harder says that privacy shouldn’t be an optional mode for users
Interview: Signal’s COO Aruna Harder says that privacy shouldn’t be an optional mode for users
After WhatsApp announced its policy updates, many users started looking for secure alternatives like Signal and Telegram. According to Sensor Tower, Signal saw 2.3 million installs in India -- more t...
ad-tech07 Jan 2021, 14:34

Instagram shares a few Dos and Don'ts that content creators can follow for ‘reely’ good reels
Instagram shares a few Dos and Don'ts that content creators can follow for ‘reely’ good reels
Instagram has uploaded a list of Dos and Don'ts that content creators can follow to make good reels. So next time you work on your Reel, here are some tips that might come handy. Instagram Reels star...
ad-tech31 Mar 2021, 12:54

Transforming India’s gaming industry with hyper casual games
Transforming India’s gaming industry with hyper casual games
India's online gaming industry is worth INR 91 billion and is projected to reach INR 187 billion by 2022. April Tayson, Regional VP INSEA, Adjust writes how marketers are strengthening their plans to tap mobile gaming's fast-growing audience segment.Developers have ...
ad-tech24 Mar 2021, 11:03

Podcasts see an uptick in listenership but are advertising following the listeners?
Podcasts see an uptick in listenership but are advertising following the listeners?
The market for podcast advertising is growing as Indians continue to rediscover their love for storytelling and long-form content, but in an audio form. Year 2020 gave a huge boost to podcasts. The medium has found a loyal listener base, p...
ad-tech18 Mar 2021, 13:14

How Spotify will use marketing and communication to bring in its next phase of growth in India
How Spotify will use marketing and communication to bring in its next phase of growth in India
As Spotify recently completed two years in India, we caught up with Neha Ahuja, Head of Marketing - India, Spotify who walked us through Spotify's India story so far. She spoke to us about the factors that have led to its growth and what i...
ad-tech16 Mar 2021, 10:00

ZEE5 is aiming for 3X growth in subscription in FY22 by increasing its focus on Bharat
ZEE5 is aiming for 3X growth in subscription in FY22 by increasing its focus on Bharat
OTT platform ZEE5 recently celebrated its third anniversary. Manish Kalra, Chief Business Officer, ZEE5 India looked back at some of the milestones that the platform has achieved in the last 3 years, and spoke about how they will try to br...
ad-tech10 Mar 2021, 13:46

Facebook will continue to build trust with our users and build value around each of our apps: Avinash Pant
Facebook will continue to build trust with our users and build value around each of our apps: Avinash Pant
Facebook recently completed a year of its consumer marketing journey in India and launched a new campaign to celebrate the power of togetherness and social media. In its latest advertisement, the platform continues to celebrate the power o...
ad-tech04 Mar 2021, 15:40

Facebook vs Instagram: where should you spend your marketing monnies in 2021
Facebook vs Instagram: where should you spend your marketing monnies in 2021
Blind investment on Instagram and Facebook can really take a toll on your marketing resources and budget. And watching money go down the drain, it’s no fun. Socialbakers’ latest Instagram vs. Facebook report uncovers the trends and insight...
ad-tech03 Mar 2021, 10:00

Word-of-mouth has helped us grow in India, our community members are our best marketers: Taru Kapoor, Tinder
Word-of-mouth has helped us grow in India, our community members are our best marketers: Taru Kapoor, Tinder
Since its launch in India in 2o15, Tinder has been able to find a loyal user base in India, and Taru Kapoor, General Manager, India, Tinder feels word-of-mouth has played an important role. With more and more new users coming onto its plat...
ad-tech25 Feb 2021, 10:00

How Airtel’s AdTech platform is planning to deliver on the promise of ‘zero ad frauds’ to its clients
How Airtel’s AdTech platform is planning to deliver on the promise of ‘zero ad frauds’ to its clients
With Google, Apple and Firefox putting an end to third-party cookies, the future of the ad tech industry seems to be cookie-less. At the same time, with digital advertising seeing an astronomical demand after COVID, ad frauds in our countr...
ad-tech22 Feb 2021, 12:53

Influencers will have to label their ads so that an average consumer can distinguish them from editorial and independent user-generated content: ASCI
Influencers will have to label their ads so that an average consumer can distinguish them from editorial and independent user-generated content: ASCI
ASCI announces new guidelines for influencer advertising on digital media. As per the guidelines, the influencers will be required to add a disclosure label from the list of approved labels. To enable consumers to easily recognise promotio...
ad-tech10 Feb 2021, 11:47

Twitter sees a 31% year-on-year jump in ad revenue in Q4 to $1.15 billion
Twitter sees a 31% year-on-year jump in ad revenue in Q4 to $1.15 billion
Twitter’s advertising revenue for the fourth quarter jumped to $1.15. Twitter had 192 million daily users, on average, in the third quarter, up 27% year-over-year. Twitter in its quarterly results declared its advertising revenue totaled $...
ad-tech05 Feb 2021, 11:57

Snowflake India’s Country Manager shares how COVID-19 accelerated cloud adoption in India
Snowflake India’s Country Manager shares how COVID-19 accelerated cloud adoption in India
In an interview with Vimal Venkatram, Country Manager, Snowflake India, we discuss how COVID-19 has accelerated cloud adoption in India. He tells us how important a role does cloud, data analytics, and business intelligence play in the AdT...
ad-tech03 Feb 2021, 12:00

How tech companies can combat the implications of COVID-19 on the women workforce
How tech companies can combat the implications of COVID-19 on the women workforce
Women in the workforce have been disproportionately affected by the Covid-19 pandemic. Amalia Avramov, Group President, Amdocs writes about a few simple things that can help bring women back to the workforce and also make sure they feel su...
ad-tech22 Jan 2021, 10:00

Social Media Platforms: The trends to watch out for in 2021
Social Media Platforms: The trends to watch out for in 2021
Social media apps kept us together, even from miles apart, in 2020. It will continue to play an important role in our lives in 2021 and beyond. So, from our trends series today, we look back at 2020 and bring you some of the biggest social media trends for the year ...
ad-tech05 Jan 2021, 12:34

Trends which will define the year 2021 for programmatic advertising
Trends which will define the year 2021 for programmatic advertising
While digital advertising has been attractive and has been growing in terms of total marketing spends year after year, in particular, this year in the COVID-hit world, digital advertising will deliver you even better results. Rita Sahajpaul, Head of Product & Market...
ad-tech04 Jan 2021, 12:01

Case Study: OnePlus uses Twitter to announce the launch of its Hyderabad store, garners 21.2 million overall impressions
Case Study: OnePlus uses Twitter to announce the launch of its Hyderabad store, garners 21.2 million overall impressions
The launch was the first-ever Twitter campaign in the market that enabled physical, tangible on-ground interaction with a brand. It helped OnePlus garner 21.2 million overall impressions and viewership of 1.2 million for the live stream of...
ad-tech28 Dec 2020, 12:28

Best Tweets of 2020: Brands that led the way on Twitter in India
Best Tweets of 2020: Brands that led the way on Twitter in India
The constraints of 2020 encouraged brands to be more creative. In 2020, Twitter saw more people using the service than ever before and monetizable daily active users growing 29% year-over-year to 187 million driven by global conversation around current events and pr...