TOP STORY
Interview: Signal’s COO Aruna Harder says that privacy shouldn’t be an optional mode for users
ad-tech07 Jan 2021, 14:34

Instagram shares a few Dos and Don'ts that content creators can follow for ‘reely’ good reels
Instagram shares a few Dos and Don'ts that content creators can follow for ‘reely’ good reels
Instagram has uploaded a list of Dos and Don'ts that content creators can follow to make good reels. So next time you work on your Reel, here are some tips tha...
ad-tech05 Jan 2021, 12:34

Trends which will define the year 2021 for programmatic advertising
Trends which will define the year 2021 for programmatic advertising
While digital advertising has been attractive and has been growing in terms of total marketing spends year after year, in particular, this year in the COVID-hi...
ad-tech04 Jan 2021, 12:01

Case Study: OnePlus uses Twitter to announce the launch of its Hyderabad store, garners 21.2 million overall impressions
Case Study: OnePlus uses Twitter to announce the launch of its Hyderabad store, garners 21.2 million overall impressions
The launch was the first-ever Twitter campaign in the market that enabled physical, tangible on-ground interaction with a brand. It helped OnePlus garner 21.2 ...
ad-tech28 Dec 2020, 12:28

Best Tweets of 2020: Brands that led the way on Twitter in India
Best Tweets of 2020: Brands that led the way on Twitter in India
The constraints of 2020 encouraged brands to be more creative. In 2020, Twitter saw more people using the service than ever before and monetizable daily active...
ad-tech16 Dec 2020, 18:31

How WhiteHat Jr, Maruti and Mondelez drove their business amid a pandemic through Facebook
How WhiteHat Jr, Maruti and Mondelez drove their business amid a pandemic through Facebook
White Hat Jr. used only the Facebook family of apps for the first 18 months to scale itself. Maruti drove 1.3 million enquiries in six months from Facebook.The...
ad-tech27 Nov 2020, 12:55

How Adtech is helping to optimize revenue streams to monetization content for media & advertising during this age of online boom post COVID-19
How Adtech is helping to optimize revenue streams to monetization content for media & advertising during this age of online boom post COVID-19
The adtech market has been notoriously volatile. While acquisitions are still surprisingly low during the past two quarters, there is bound to be serious conso...
ad-tech24 Nov 2020, 10:00

Can a brand make its meme viral? Here’s what Meme Chat’s Founder has to say
Can a brand make its meme viral? Here’s what Meme Chat’s Founder has to say
In recent times, many brands have started recognising how humour sells and joining the bandwagon of meme marketing to reach out to Millennials and Gen Z. We re...
ad-tech20 Nov 2020, 10:00

Creators and businesses are at the forefront of pushing culture and creativity forward on Instagram: Sandeep Bhushan, Facebook India
Creators and businesses are at the forefront of pushing culture and creativity forward on Instagram: Sandeep Bhushan, Facebook India
Instagram recently celebrated its 10th anniversary. In India, it has been able to build a loyal user base. The key to the platform's growth here has been keepi...
ad-tech19 Nov 2020, 10:00

How brands can provide personalised user experience without violating their privacy
How brands can provide personalised user experience without violating their privacy
In the last decade, marketers have started focusing a lot on personalization and using advanced targeting technologies to woo their consumers. However, there i...
ad-tech17 Nov 2020, 10:00

Bolo Indya expects its creator base to grow by 300% by March 2021 after adding a P2P e-commerce service
Bolo Indya expects its creator base to grow by 300% by March 2021 after adding a P2P e-commerce service
Bolo Indya has launched a Peer-to-Peer e-commerce platform called Bolo Meets. It is already gaining popularity amongst the creators as its engagement rate has ...
ad-tech09 Oct 2020, 11:25

Httpool saw a growth of 300% after IMS acquisition; aims to double down in the coming years
Httpool saw a growth of 300% after IMS acquisition; aims to double down in the coming years
Httpool, partner of major social media platforms that has seen 300% growth YoY globally in the past 2 years, is looking to double its growth rate in Asia by hi...
ad-tech30 Sep 2020, 10:00

This gaming startup’s in-game brand placements is helping them win over both gamers and advertisers
This gaming startup’s in-game brand placements is helping them win over both gamers and advertisers
Online gaming has witnessed a surge during the lockdown, opening up doors for advertisers. However, in-app advertising can be intrusive, leading to bad consume...
ad-tech29 Sep 2020, 17:00

Freecharge’s innovative ad that used accelerometer and gyroscope motion sensors helped the brand reach 4.5 million users
Freecharge’s innovative ad that used accelerometer and gyroscope motion sensors helped the brand reach 4.5 million users
Reaching 4.5 million users, the interactive campaign is leveraging the accelerometer and gyroscope motion sensors to engage users. The campaign is created by m...
ad-tech16 Sep 2020, 10:00

How have Indian Gaming apps benefitted from the ban on Chinese apps so far
How have Indian Gaming apps benefitted from the ban on Chinese apps so far
India has banned 177 Chinese mobile apps since June, including key games such as PUBG Mobile, Mobile Legends, Chess Rush, Rise of Kingdoms. The banning of Chin...
ad-tech11 Sep 2020, 17:50

Around 80% of the online fantasy sports users in India prefer participating in the ‘free-to-play’ format
Around 80% of the online fantasy sports users in India prefer participating in the ‘free-to-play’ format
98% of the 20% fantasy sports users, participating who pay-to-play format, have either won or lost less than INR 10,000 net in their lifetime. Fantasy Sports h...
ad-tech10 Sep 2020, 13:20

Netflix is the most popular platform in India while Amazon Prime Video has the highest subscribers: Report
Netflix is the most popular platform in India while Amazon Prime Video has the highest subscribers: Report
Amazon Prime Video was the most subscribed to platform closely followed by Netflix and then Hotstar, the most popular platform amongst subscribers was Netflix ...
ad-tech08 Sep 2020, 12:40

How brands can be there for their audience during a crisis and build a loyal following
How brands can be there for their audience during a crisis and build a loyal following
Sachin Sharma, Director of LinkedIn Marketing Solutions, India writes how your community can help drive long-term ROI. He suggests a few ways in which your bra...
ad-tech07 Sep 2020, 14:10

Will PUBG’s ban have a ripple effect on in-game brand partnerships and AdEx?
Will PUBG’s ban have a ripple effect on in-game brand partnerships and AdEx?
Brands like RSVP, OPPO, Mountain Dew and RedBull have associated with PUBG in the past. PUBG was known to offer high-reach and consumer engagement, two powerfu...
ad-tech03 Sep 2020, 12:13

Can Indian games fill the void that PUBG will leave behind? Experts tell us their thoughts
Can Indian games fill the void that PUBG will leave behind? Experts tell us their thoughts
India has banned 118 Chinese apps including Tencent's PlayerUnknown's Battlegrounds (PUBG) as border tensions with China continue to flare up. We speak to Indi...
ad-tech24 Aug 2020, 20:17

Voot Select's latest original The Gone Game is a series shot remotely with phone, CCTV and video calls, here’s how they pull it off
Voot Select's latest original The Gone Game is a series shot remotely with phone, CCTV and video calls, here’s how they pull it off
Voot's latest series The Gone Game has been shot entirely in isolation during the lockdown. It has been executed through remote direction and limited equipment...
ad-tech20 Aug 2020, 14:31

How Triller app smartly roped in top TikTokers and its CSO to become the No. 1 in-app store, with zero marketing budget
How Triller app smartly roped in top TikTokers and its CSO to become the No. 1 in-app store, with zero marketing budget
The US-based app Triller promises data privacy and ease of editing content, two things that TikTok couldn’t offer which led to its downrise in various countrie...
ad-tech28 Jul 2020, 10:00

Bolo Indya’s founder wants to offer every consumer and content creator an opportunity to earn through content marketing
Bolo Indya’s founder wants to offer every consumer and content creator an opportunity to earn through content marketing
The ban on TikTok gave homegrown app Bolo Indya a huge boost. Within 24 hours of the ban, Bolo Indya saw 62 minute+ daily time spent by active users, at par wi...
ad-tech22 Jul 2020, 12:31

Public app aims to get 100 million users by end of 2020 on the back of the Atma Nirbhar Bharat movement
Public app aims to get 100 million users by end of 2020 on the back of the Atma Nirbhar Bharat movement
The ban on TikTok has helped many Indian video apps come to the forefront. Homegrown app Public is now aiming to get 100 million+ users and be available in all...
ad-tech20 Jul 2020, 10:00

Instagram Reels and upping content game: suggestions from Celebrity PR managers and Influencer Marketing Agencies for TikTokers
Instagram Reels and upping content game: suggestions from Celebrity PR managers and Influencer Marketing Agencies for TikTokers
The ban on Chinese video apps has left a void in the life of TikTok stars, who are now looking for a new home to showcase their talent. We reached out to celeb...
ad-tech14 Jul 2020, 11:31

Google puts a ban on non-consensual ad tracking, digital experts welcome the move
Google puts a ban on non-consensual ad tracking, digital experts welcome the move
Google has announced that it will restrict unauthorized consumer tracking via advertisements on digital platforms, which is expected to come into existence on ...
ad-tech10 Jul 2020, 10:32

Confident of crossing 100M downloads soon, we plan to launch internationally in coming months: Mayank Bhangadia, Roposo
Confident of crossing 100M downloads soon, we plan to launch internationally in coming months: Mayank Bhangadia, Roposo
The recent ban on TikTok has given Indian short video platforms a huge boost. Roposo, currently at 75 million downloads, expects to touch 100 million in the ne...
ad-tech07 Jan 2021, 14:34

Instagram shares a few Dos and Don'ts that content creators can follow for ‘reely’ good reels
Instagram shares a few Dos and Don'ts that content creators can follow for ‘reely’ good reels
Instagram has uploaded a list of Dos and Don'ts that content creators can follow to make good reels. So next time you work on your Reel, here are some tips that might come handy. Instagram Reels star...
ad-tech28 Dec 2020, 12:28

Best Tweets of 2020: Brands that led the way on Twitter in India
Best Tweets of 2020: Brands that led the way on Twitter in India
The constraints of 2020 encouraged brands to be more creative. In 2020, Twitter saw more people using the service than ever before and monetizable daily active users growing 29% year-over-year to 187...
ad-tech24 Nov 2020, 10:00

Can a brand make its meme viral? Here’s what Meme Chat’s Founder has to say
Can a brand make its meme viral? Here’s what Meme Chat’s Founder has to say
In recent times, many brands have started recognising how humour sells and joining the bandwagon of meme marketing to reach out to Millennials and Gen Z. We reached out to Kyle Fernandes CEO & Co- Fo...
ad-tech17 Nov 2020, 10:00

Bolo Indya expects its creator base to grow by 300% by March 2021 after adding a P2P e-commerce service
Bolo Indya expects its creator base to grow by 300% by March 2021 after adding a P2P e-commerce service
Bolo Indya has launched a Peer-to-Peer e-commerce platform called Bolo Meets. It is already gaining popularity amongst the creators as its engagement rate has increased by over 89%. It is also hoping...
ad-tech29 Sep 2020, 17:00

Freecharge’s innovative ad that used accelerometer and gyroscope motion sensors helped the brand reach 4.5 million users
Freecharge’s innovative ad that used accelerometer and gyroscope motion sensors helped the brand reach 4.5 million users
Reaching 4.5 million users, the interactive campaign is leveraging the accelerometer and gyroscope motion sensors to engage users. The campaign is created by mCanvas and Merkle Sokrati. mCanvas, the ...
ad-tech10 Sep 2020, 13:20

Netflix is the most popular platform in India while Amazon Prime Video has the highest subscribers: Report
Netflix is the most popular platform in India while Amazon Prime Video has the highest subscribers: Report
Amazon Prime Video was the most subscribed to platform closely followed by Netflix and then Hotstar, the most popular platform amongst subscribers was Netflix with a 60% majority. FLYX undertook this...
ad-tech03 Sep 2020, 12:13

Can Indian games fill the void that PUBG will leave behind? Experts tell us their thoughts
Can Indian games fill the void that PUBG will leave behind? Experts tell us their thoughts
India has banned 118 Chinese apps including Tencent's PlayerUnknown's Battlegrounds (PUBG) as border tensions with China continue to flare up. We speak to Indian gaming apps and digital experts to un...
ad-tech28 Jul 2020, 10:00

Bolo Indya’s founder wants to offer every consumer and content creator an opportunity to earn through content marketing
Bolo Indya’s founder wants to offer every consumer and content creator an opportunity to earn through content marketing
The ban on TikTok gave homegrown app Bolo Indya a huge boost. Within 24 hours of the ban, Bolo Indya saw 62 minute+ daily time spent by active users, at par with time spent on TikTok, more than 5 tim...
ad-tech22 Jul 2020, 12:31

Public app aims to get 100 million users by end of 2020 on the back of the Atma Nirbhar Bharat movement
Public app aims to get 100 million users by end of 2020 on the back of the Atma Nirbhar Bharat movement
The ban on TikTok has helped many Indian video apps come to the forefront. Homegrown app Public is now aiming to get 100 million+ users and be available in all Indian languages by the end of 2020. Pe...
ad-tech05 Jan 2021, 12:34

Trends which will define the year 2021 for programmatic advertising
Trends which will define the year 2021 for programmatic advertising
While digital advertising has been attractive and has been growing in terms of total marketing spends year after year, in particular, this year in the COVID-hit world, digital advertising will deliver you even better results. Rita Sahajpaul, Head of Product & Market...
ad-tech04 Jan 2021, 12:01

Case Study: OnePlus uses Twitter to announce the launch of its Hyderabad store, garners 21.2 million overall impressions
Case Study: OnePlus uses Twitter to announce the launch of its Hyderabad store, garners 21.2 million overall impressions
The launch was the first-ever Twitter campaign in the market that enabled physical, tangible on-ground interaction with a brand. It helped OnePlus garner 21.2 million overall impressions and viewership of 1.2 million for the live stream of...
ad-tech16 Dec 2020, 18:31

How WhiteHat Jr, Maruti and Mondelez drove their business amid a pandemic through Facebook
How WhiteHat Jr, Maruti and Mondelez drove their business amid a pandemic through Facebook
White Hat Jr. used only the Facebook family of apps for the first 18 months to scale itself. Maruti drove 1.3 million enquiries in six months from Facebook.The second day of the inaugural Facebook Fuel for India event started with a keynot...
ad-tech27 Nov 2020, 12:55

How Adtech is helping to optimize revenue streams to monetization content for media & advertising during this age of online boom post COVID-19
How Adtech is helping to optimize revenue streams to monetization content for media & advertising during this age of online boom post COVID-19
The adtech market has been notoriously volatile. While acquisitions are still surprisingly low during the past two quarters, there is bound to be serious consolidation among the players. Kavita Shenoy, Founder & CEO of Voiro writes how 3 C...
ad-tech20 Nov 2020, 10:00

Creators and businesses are at the forefront of pushing culture and creativity forward on Instagram: Sandeep Bhushan, Facebook India
Creators and businesses are at the forefront of pushing culture and creativity forward on Instagram: Sandeep Bhushan, Facebook India
Instagram recently celebrated its 10th anniversary. In India, it has been able to build a loyal user base. The key to the platform's growth here has been keeping its community of content creators and businesses at the center of everything ...
ad-tech19 Nov 2020, 10:00

How brands can provide personalised user experience without violating their privacy
How brands can provide personalised user experience without violating their privacy
In the last decade, marketers have started focusing a lot on personalization and using advanced targeting technologies to woo their consumers. However, there is an increasing awareness around data privacy. In a panel discussion organised b...
ad-tech09 Oct 2020, 11:25

Httpool saw a growth of 300% after IMS acquisition; aims to double down in the coming years
Httpool saw a growth of 300% after IMS acquisition; aims to double down in the coming years
Httpool, partner of major social media platforms that has seen 300% growth YoY globally in the past 2 years, is looking to double its growth rate in Asia by hiring more Indian talent and expanding its offices across the continent. We caugh...
ad-tech30 Sep 2020, 10:00

This gaming startup’s in-game brand placements is helping them win over both gamers and advertisers
This gaming startup’s in-game brand placements is helping them win over both gamers and advertisers
Online gaming has witnessed a surge during the lockdown, opening up doors for advertisers. However, in-app advertising can be intrusive, leading to bad consumer experience. Mobile gaming and e-sports start-up EWar Games has been innovating...
ad-tech16 Sep 2020, 10:00

How have Indian Gaming apps benefitted from the ban on Chinese apps so far
How have Indian Gaming apps benefitted from the ban on Chinese apps so far
India has banned 177 Chinese mobile apps since June, including key games such as PUBG Mobile, Mobile Legends, Chess Rush, Rise of Kingdoms. The banning of Chinese gaming Apps have opened doors for Indian Gaming platforms. We speak to a few...
ad-tech11 Sep 2020, 17:50

Around 80% of the online fantasy sports users in India prefer participating in the ‘free-to-play’ format
Around 80% of the online fantasy sports users in India prefer participating in the ‘free-to-play’ format
98% of the 20% fantasy sports users, participating who pay-to-play format, have either won or lost less than INR 10,000 net in their lifetime. Fantasy Sports has become one of the primary sources of sports entertainment. Increased viewersh...
ad-tech08 Sep 2020, 12:40

How brands can be there for their audience during a crisis and build a loyal following
How brands can be there for their audience during a crisis and build a loyal following
Sachin Sharma, Director of LinkedIn Marketing Solutions, India writes how your community can help drive long-term ROI. He suggests a few ways in which your brand can build ROI on LinkedIn. Amidst the unprecedented physical boundaries impos...
ad-tech07 Sep 2020, 14:10

Will PUBG’s ban have a ripple effect on in-game brand partnerships and AdEx?
Will PUBG’s ban have a ripple effect on in-game brand partnerships and AdEx?
Brands like RSVP, OPPO, Mountain Dew and RedBull have associated with PUBG in the past. PUBG was known to offer high-reach and consumer engagement, two powerful baits for brands. Experts answer how brands that invested in PUBG will adapt t...
ad-tech24 Aug 2020, 20:17

Voot Select's latest original The Gone Game is a series shot remotely with phone, CCTV and video calls, here’s how they pull it off
Voot Select's latest original The Gone Game is a series shot remotely with phone, CCTV and video calls, here’s how they pull it off
Voot's latest series The Gone Game has been shot entirely in isolation during the lockdown. It has been executed through remote direction and limited equipment. We caught up with Ferzad Palia, Head – Voot Select, Youth, Music and English E...
ad-tech20 Aug 2020, 14:31

How Triller app smartly roped in top TikTokers and its CSO to become the No. 1 in-app store, with zero marketing budget
How Triller app smartly roped in top TikTokers and its CSO to become the No. 1 in-app store, with zero marketing budget
The US-based app Triller promises data privacy and ease of editing content, two things that TikTok couldn’t offer which led to its downrise in various countries. Internationally, celebrities like Rebel Wilson, Kevin Hart, Alicia Keys and C...
ad-tech20 Jul 2020, 10:00

Instagram Reels and upping content game: suggestions from Celebrity PR managers and Influencer Marketing Agencies for TikTokers
Instagram Reels and upping content game: suggestions from Celebrity PR managers and Influencer Marketing Agencies for TikTokers
The ban on Chinese video apps has left a void in the life of TikTok stars, who are now looking for a new home to showcase their talent. We reached out to celebrity PR managers and influencer marketing agencies to understand how they are he...
ad-tech14 Jul 2020, 11:31

Google puts a ban on non-consensual ad tracking, digital experts welcome the move
Google puts a ban on non-consensual ad tracking, digital experts welcome the move
Google has announced that it will restrict unauthorized consumer tracking via advertisements on digital platforms, which is expected to come into existence on August 11 worldwide. As per this policy, advertising of spyware and malware with...
ad-tech10 Jul 2020, 10:32

Confident of crossing 100M downloads soon, we plan to launch internationally in coming months: Mayank Bhangadia, Roposo
Confident of crossing 100M downloads soon, we plan to launch internationally in coming months: Mayank Bhangadia, Roposo
The recent ban on TikTok has given Indian short video platforms a huge boost. Roposo, currently at 75 million downloads, expects to touch 100 million in the next few days, and is setting a plan to enter international markets soon, Mayank B...