TOP STORY
How have Indian Gaming apps benefitted from the ban on Chinese apps so far
ad-tech11 Sep 2020, 17:25

Around 80% of the online fantasy sports users in India prefer participating in the ‘free-to-play’ format
Around 80% of the online fantasy sports users in India prefer participating in the ‘free-to-play’ format
98% of the 20% fantasy sports users, participating who pay-to-play format, have either won or lost less than INR 10,000 net in their lifetime. Fantasy Sports h...
ad-tech10 Sep 2020, 13:06

Netflix is the most popular platform in India while Amazon Prime Video has the highest subscribers: Report
Netflix is the most popular platform in India while Amazon Prime Video has the highest subscribers: Report
Amazon Prime Video was the most subscribed to platform closely followed by Netflix and then Hotstar, the most popular platform amongst subscribers was Netflix ...
ad-tech8 Sep 2020, 12:15

How brands can be there for their audience during a crisis and build a loyal following
How brands can be there for their audience during a crisis and build a loyal following
Sachin Sharma, Director of LinkedIn Marketing Solutions, India writes how your community can help drive long-term ROI. He suggests a few ways in which your bra...
ad-tech7 Sep 2020, 10:00

Will PUBG’s ban have a ripple effect on in-game brand partnerships and AdEx?
Will PUBG’s ban have a ripple effect on in-game brand partnerships and AdEx?
Brands like RSVP, OPPO, Mountain Dew and RedBull have associated with PUBG in the past. PUBG was known to offer high-reach and consumer engagement, two powerfu...
ad-tech3 Sep 2020, 12:02

Can Indian games fill the void that PUBG will leave behind? Experts tell us their thoughts
Can Indian games fill the void that PUBG will leave behind? Experts tell us their thoughts
India has banned 118 Chinese apps including Tencent's PlayerUnknown's Battlegrounds (PUBG) as border tensions with China continue to flare up. We speak to Indi...
ad-tech21 Aug 2020, 11:00

Voot Select's latest original The Gone Game is a series shot remotely with phone, CCTV and video calls, here’s how they pull it off
Voot Select's latest original The Gone Game is a series shot remotely with phone, CCTV and video calls, here’s how they pull it off
Voot's latest series The Gone Game has been shot entirely in isolation during the lockdown. It has been executed through remote direction and limited equipment...
ad-tech19 Aug 2020, 10:00

How Triller app smartly roped in top TikTokers and its CSO to become the No. 1 in-app store, with zero marketing budget
How Triller app smartly roped in top TikTokers and its CSO to become the No. 1 in-app store, with zero marketing budget
The US-based app Triller promises data privacy and ease of editing content, two things that TikTok couldn’t offer which led to its downrise in various countrie...
ad-tech28 Jul 2020, 10:00

Bolo Indya’s founder wants to offer every consumer and content creator an opportunity to earn through content marketing
Bolo Indya’s founder wants to offer every consumer and content creator an opportunity to earn through content marketing
The ban on TikTok gave homegrown app Bolo Indya a huge boost. Within 24 hours of the ban, Bolo Indya saw 62 minute+ daily time spent by active users, at par wi...
ad-tech22 Jul 2020, 10:00

Public app aims to get 100 million users by end of 2020 on the back of the Atma Nirbhar Bharat movement
Public app aims to get 100 million users by end of 2020 on the back of the Atma Nirbhar Bharat movement
The ban on TikTok has helped many Indian video apps come to the forefront. Homegrown app Public is now aiming to get 100 million+ users and be available in all...
ad-tech20 Jul 2020, 10:00

Instagram Reels and upping content game: suggestions from Celebrity PR managers and Influencer Marketing Agencies for TikTokers
Instagram Reels and upping content game: suggestions from Celebrity PR managers and Influencer Marketing Agencies for TikTokers
The ban on Chinese video apps has left a void in the life of TikTok stars, who are now looking for a new home to showcase their talent. We reached out to celeb...
ad-tech14 Jul 2020, 10:00

Google puts a ban on non-consensual ad tracking, digital experts welcome the move
Google puts a ban on non-consensual ad tracking, digital experts welcome the move
Google has announced that it will restrict unauthorized consumer tracking via advertisements on digital platforms, which is expected to come into existence on ...
ad-tech10 Jul 2020, 10:00

Confident of crossing 100M downloads soon, we plan to launch internationally in coming months: Mayank Bhangadia, Roposo
Confident of crossing 100M downloads soon, we plan to launch internationally in coming months: Mayank Bhangadia, Roposo
The recent ban on TikTok has given Indian short video platforms a huge boost. Roposo, currently at 75 million downloads, expects to touch 100 million in the ne...
ad-tech6 Jul 2020, 10:00

Can Instagram Reels be a new home for TikTokers?
Can Instagram Reels be a new home for TikTokers?
Facebook shut down its TikTok-clone Lasso worldwide to be able to concentrate on its alternative ‘Instagram Reels.’ We speak to digital experts to find out if ...
ad-tech1 Jul 2020, 09:00

How TikTok’s ban in India might impact influencers and brands
How TikTok’s ban in India might impact influencers and brands
As the government banned 59 Chinese apps around talks of data privacy and security, many influencers and brands have been left in the lurch. Since apps like Ti...
ad-tech24 Jun 2020, 10:00

Redefining the status quo: How publishers must evolve to thrive in this new era
Redefining the status quo: How publishers must evolve to thrive in this new era
Sandeep Balani, Head of India at Outbrain writes how user-centric has changed the content and publishing industry. He further suggest a few factors that publis...
ad-tech22 Jun 2020, 10:00

In the wake of mounting Indo-China tension, are Indian brands pivoting their money away from Chinese platforms like TikTok, VMate?
In the wake of mounting Indo-China tension, are Indian brands pivoting their money away from Chinese platforms like TikTok, VMate?
After India embroiled in a border dispute with China in the Galwan Valley region last week, a cloud of negative sentiment for China emerged on social media. Th...
ad-tech11 Jun 2020, 10:00

Twitter Fleets: How digital creators and brands can reap its benefits
Twitter Fleets: How digital creators and brands can reap its benefits
Twitter joins the likes of Instagram, Snapchat, WhatsApp and Facebook by introducing Fleets, stories that disappear after 24 hours. We reached out to digital a...
ad-tech9 Jun 2020, 17:44

Amitabh Bachchan’s voice might soon help you navigate directions on Google Maps
Amitabh Bachchan’s voice might soon help you navigate directions on Google Maps
According to media reports, Google Maps is in talks with Amitabh Bachchan to use his voice for the turn-by-turn navigation offered on the Google Maps app. Till...
ad-tech9 Jun 2020, 11:54

Things that are currently plaguing the mobile ad industry
Things that are currently plaguing the mobile ad industry
Vaibhav Odhekar, Co-founder and COO, POKKT writes how fraudsters steal from advertising budgets in a variety of ways, requiring advertisers to pay for impressi...
ad-tech5 Jun 2020, 12:00

In India, programmatic continues to be considered a huge investment along with a perceived lack of premium inventory: Vasuta Agarwal
In India, programmatic continues to be considered a huge investment along with a perceived lack of premium inventory: Vasuta Agarwal
A recent report by InMobi has revealed that there has been a 28% increase in spends by the shopping category in India in Q1 2020. Moreover, music & audio, heal...
ad-tech3 Jun 2020, 13:48

EdTech, music and health and fitness increase its spends on programmatic advertising by 500% in Q1 2020: InMobi Report
EdTech, music and health and fitness increase its spends on programmatic advertising by 500% in Q1 2020: InMobi Report
InMobi’s latest report reveals that programmatic video is still picking up in India and advertisers continue to invest in horizontal advertising while vertical...
ad-tech30 May 2020, 10:00

Instagram to show ads on IGTV, experts tell us what it could mean for influencers
Instagram to show ads on IGTV, experts tell us what it could mean for influencers
Instagram announced Wednesday it was rolling out ads to creators' longform IGTV videos, providing them with an opportunity to monetise it. Digital experts shar...
ad-tech15 May 2020, 12:00

As Twitter introduces steps to combat fake news, it has added 14 million monetizable Daily Active Users since the last quarter
As Twitter introduces steps to combat fake news, it has added 14 million monetizable Daily Active Users since the last quarter
With a lot of uncertainty around, people are turning to TV channels and websites to constantly check the news updates. With this, Twitter has seen an increase ...
ad-tech5 May 2020, 15:19

Streaming success: How a communications service provider and an OTT partner can realise their full potential
Streaming success: How a communications service provider and an OTT partner can realise their full potential
In a cluttered OTT space, to keep their customers and fully realize the monetization potential, Pankaj Lamba, Regional Vice President, Customer Business Execut...
ad-tech30 Apr 2020, 10:00

Case study: How Swiggy received 11,000 plus new orders each month with Snapchat’s ad format
Case study: How Swiggy received 11,000 plus new orders each month with Snapchat’s ad format
Swiggy entered into a partnership with Snapchat for six months last year to increase their user base, cater to a new set of audience and explore new ways of ma...
ad-tech23 Apr 2020, 10:30

Facebook buying into Reliance Jio - More to it than meets the eye?
Facebook buying into Reliance Jio - More to it than meets the eye?
Facebook has bought a 9.9% stake in Reliance Jio for $5.7 billion (Rs 43,574 crore). The deal is expected to give Facebook a stronger foothold in India, which ...
ad-tech11 Sep 2020, 17:25

Around 80% of the online fantasy sports users in India prefer participating in the ‘free-to-play’ format
Around 80% of the online fantasy sports users in India prefer participating in the ‘free-to-play’ format
98% of the 20% fantasy sports users, participating who pay-to-play format, have either won or lost less than INR 10,000 net in their lifetime. Fantasy Sports has become one of the primary sources of ...
ad-tech7 Sep 2020, 10:00

Will PUBG’s ban have a ripple effect on in-game brand partnerships and AdEx?
Will PUBG’s ban have a ripple effect on in-game brand partnerships and AdEx?
Brands like RSVP, OPPO, Mountain Dew and RedBull have associated with PUBG in the past. PUBG was known to offer high-reach and consumer engagement, two powerful baits for brands. Experts answer how b...
ad-tech19 Aug 2020, 10:00

How Triller app smartly roped in top TikTokers and its CSO to become the No. 1 in-app store, with zero marketing budget
How Triller app smartly roped in top TikTokers and its CSO to become the No. 1 in-app store, with zero marketing budget
The US-based app Triller promises data privacy and ease of editing content, two things that TikTok couldn’t offer which led to its downrise in various countries. Internationally, celebrities like Reb...
ad-tech20 Jul 2020, 10:00

Instagram Reels and upping content game: suggestions from Celebrity PR managers and Influencer Marketing Agencies for TikTokers
Instagram Reels and upping content game: suggestions from Celebrity PR managers and Influencer Marketing Agencies for TikTokers
The ban on Chinese video apps has left a void in the life of TikTok stars, who are now looking for a new home to showcase their talent. We reached out to celebrity PR managers and influencer marketin...
ad-tech6 Jul 2020, 10:00

Can Instagram Reels be a new home for TikTokers?
Can Instagram Reels be a new home for TikTokers?
Facebook shut down its TikTok-clone Lasso worldwide to be able to concentrate on its alternative ‘Instagram Reels.’ We speak to digital experts to find out if Facebook’s Instagram Reels has what it t...
ad-tech22 Jun 2020, 10:00

In the wake of mounting Indo-China tension, are Indian brands pivoting their money away from Chinese platforms like TikTok, VMate?
In the wake of mounting Indo-China tension, are Indian brands pivoting their money away from Chinese platforms like TikTok, VMate?
After India embroiled in a border dispute with China in the Galwan Valley region last week, a cloud of negative sentiment for China emerged on social media. There have been talks of people uninstalli...
ad-tech9 Jun 2020, 11:54

Things that are currently plaguing the mobile ad industry
Things that are currently plaguing the mobile ad industry
Vaibhav Odhekar, Co-founder and COO, POKKT writes how fraudsters steal from advertising budgets in a variety of ways, requiring advertisers to pay for impressions that were never made. He further lis...
ad-tech30 May 2020, 10:00

Instagram to show ads on IGTV, experts tell us what it could mean for influencers
Instagram to show ads on IGTV, experts tell us what it could mean for influencers
Instagram announced Wednesday it was rolling out ads to creators' longform IGTV videos, providing them with an opportunity to monetise it. Digital experts share what it could mean for the influencer ...
ad-tech15 May 2020, 12:00

As Twitter introduces steps to combat fake news, it has added 14 million monetizable Daily Active Users since the last quarter
As Twitter introduces steps to combat fake news, it has added 14 million monetizable Daily Active Users since the last quarter
With a lot of uncertainty around, people are turning to TV channels and websites to constantly check the news updates. With this, Twitter has seen an increase in its mDAUs. It is now organising works...
ad-tech10 Sep 2020, 13:06

Netflix is the most popular platform in India while Amazon Prime Video has the highest subscribers: Report
Netflix is the most popular platform in India while Amazon Prime Video has the highest subscribers: Report
Amazon Prime Video was the most subscribed to platform closely followed by Netflix and then Hotstar, the most popular platform amongst subscribers was Netflix with a 60% majority. FLYX undertook this survey in July and August 2020. The sur...
ad-tech8 Sep 2020, 12:15

How brands can be there for their audience during a crisis and build a loyal following
How brands can be there for their audience during a crisis and build a loyal following
Sachin Sharma, Director of LinkedIn Marketing Solutions, India writes how your community can help drive long-term ROI. He suggests a few ways in which your brand can build ROI on LinkedIn. Amidst the unprecedented physical boundaries impos...
ad-tech3 Sep 2020, 12:02

Can Indian games fill the void that PUBG will leave behind? Experts tell us their thoughts
Can Indian games fill the void that PUBG will leave behind? Experts tell us their thoughts
India has banned 118 Chinese apps including Tencent's PlayerUnknown's Battlegrounds (PUBG) as border tensions with China continue to flare up. We speak to Indian gaming apps and digital experts to understand what it means for the industry....
ad-tech21 Aug 2020, 11:00

Voot Select's latest original The Gone Game is a series shot remotely with phone, CCTV and video calls, here’s how they pull it off
Voot Select's latest original The Gone Game is a series shot remotely with phone, CCTV and video calls, here’s how they pull it off
Voot's latest series The Gone Game has been shot entirely in isolation during the lockdown. It has been executed through remote direction and limited equipment. We caught up with Ferzad Palia, Head – Voot Select, Youth, Music and English E...
ad-tech28 Jul 2020, 10:00

Bolo Indya’s founder wants to offer every consumer and content creator an opportunity to earn through content marketing
Bolo Indya’s founder wants to offer every consumer and content creator an opportunity to earn through content marketing
The ban on TikTok gave homegrown app Bolo Indya a huge boost. Within 24 hours of the ban, Bolo Indya saw 62 minute+ daily time spent by active users, at par with time spent on TikTok, more than 5 times of time spent on other homegrown appl...
ad-tech22 Jul 2020, 10:00

Public app aims to get 100 million users by end of 2020 on the back of the Atma Nirbhar Bharat movement
Public app aims to get 100 million users by end of 2020 on the back of the Atma Nirbhar Bharat movement
The ban on TikTok has helped many Indian video apps come to the forefront. Homegrown app Public is now aiming to get 100 million+ users and be available in all Indian languages by the end of 2020. People use the app to raise and discuss th...
ad-tech14 Jul 2020, 10:00

Google puts a ban on non-consensual ad tracking, digital experts welcome the move
Google puts a ban on non-consensual ad tracking, digital experts welcome the move
Google has announced that it will restrict unauthorized consumer tracking via advertisements on digital platforms, which is expected to come into existence on August 11 worldwide. As per this policy, advertising of spyware and malware with...
ad-tech10 Jul 2020, 10:00

Confident of crossing 100M downloads soon, we plan to launch internationally in coming months: Mayank Bhangadia, Roposo
Confident of crossing 100M downloads soon, we plan to launch internationally in coming months: Mayank Bhangadia, Roposo
The recent ban on TikTok has given Indian short video platforms a huge boost. Roposo, currently at 75 million downloads, expects to touch 100 million in the next few days, and is setting a plan to enter international markets soon, Mayank B...
ad-tech1 Jul 2020, 09:00

How TikTok’s ban in India might impact influencers and brands
How TikTok’s ban in India might impact influencers and brands
As the government banned 59 Chinese apps around talks of data privacy and security, many influencers and brands have been left in the lurch. Since apps like TikTok have a huge influencer community and brands also have their marketing monies invested on the platform,...
ad-tech24 Jun 2020, 10:00

Redefining the status quo: How publishers must evolve to thrive in this new era
Redefining the status quo: How publishers must evolve to thrive in this new era
Sandeep Balani, Head of India at Outbrain writes how user-centric has changed the content and publishing industry. He further suggest a few factors that publishers should pay attention to if they plan to stay ahead in 2020 and beyond. In r...
ad-tech11 Jun 2020, 10:00

Twitter Fleets: How digital creators and brands can reap its benefits
Twitter Fleets: How digital creators and brands can reap its benefits
Twitter joins the likes of Instagram, Snapchat, WhatsApp and Facebook by introducing Fleets, stories that disappear after 24 hours. We reached out to digital agencies and influencer marketing experts to understand what it means for the ind...
ad-tech9 Jun 2020, 17:44

Amitabh Bachchan’s voice might soon help you navigate directions on Google Maps
Amitabh Bachchan’s voice might soon help you navigate directions on Google Maps
According to media reports, Google Maps is in talks with Amitabh Bachchan to use his voice for the turn-by-turn navigation offered on the Google Maps app. Till now, Google Maps used to use the voice of Australia-born, New York-based entert...
ad-tech5 Jun 2020, 12:00

In India, programmatic continues to be considered a huge investment along with a perceived lack of premium inventory: Vasuta Agarwal
In India, programmatic continues to be considered a huge investment along with a perceived lack of premium inventory: Vasuta Agarwal
A recent report by InMobi has revealed that there has been a 28% increase in spends by the shopping category in India in Q1 2020. Moreover, music & audio, health & fitness, and education have grown by about 500%. We caught up with Vasuta A...
ad-tech3 Jun 2020, 13:48

EdTech, music and health and fitness increase its spends on programmatic advertising by 500% in Q1 2020: InMobi Report
EdTech, music and health and fitness increase its spends on programmatic advertising by 500% in Q1 2020: InMobi Report
InMobi’s latest report reveals that programmatic video is still picking up in India and advertisers continue to invest in horizontal advertising while vertical creates a higher impact. In the last quarter of 2020, EdTech increased its adve...
ad-tech5 May 2020, 15:19

Streaming success: How a communications service provider and an OTT partner can realise their full potential
Streaming success: How a communications service provider and an OTT partner can realise their full potential
In a cluttered OTT space, to keep their customers and fully realize the monetization potential, Pankaj Lamba, Regional Vice President, Customer Business Executive, Amdocs writes that carriers’ offerings must reflect what their customer wan...
ad-tech30 Apr 2020, 10:00

Case study: How Swiggy received 11,000 plus new orders each month with Snapchat’s ad format
Case study: How Swiggy received 11,000 plus new orders each month with Snapchat’s ad format
Swiggy entered into a partnership with Snapchat for six months last year to increase their user base, cater to a new set of audience and explore new ways of marketing. Tarika Soni, Head of Commercial Strategy and Ad Monetization for India,...
ad-tech23 Apr 2020, 10:30

Facebook buying into Reliance Jio - More to it than meets the eye?
Facebook buying into Reliance Jio - More to it than meets the eye?
Facebook has bought a 9.9% stake in Reliance Jio for $5.7 billion (Rs 43,574 crore). The deal is expected to give Facebook a stronger foothold in India, which is seen as its largest market. Arnab Mitra, Managing Director, Liqvd Asia tries to decode the meaning of th...