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Interview: Signal’s COO Aruna Harder says that privacy shouldn’t be an optional mode for users
- After
WhatsApp announced its policy updates, many users started looking for secure alternatives like Signal and Telegram. - According to Sensor Tower, Signal saw 2.3 million installs in India -- more than 30% of its total new installs.
- In an exclusive interview with Advertising and Media Insider,
Aruna Harder , Chief Operating Officer of Signal Messenger talks to us about app’s vision, standing out in the market and handling slowdowns.
Instagram has uploaded a list of Dos and Don'ts that content creators can follow to make good reels. So next time you work on your Reel, here are some tips tha...
While digital advertising has been attractive and has been growing in terms of total marketing spends year after year, in particular, this year in the COVID-hi...
The launch was the first-ever Twitter campaign in the market that enabled physical, tangible on-ground interaction with a brand. It helped OnePlus garner 21.2 ...
The constraints of 2020 encouraged brands to be more creative. In 2020, Twitter saw more people using the service than ever before and monetizable daily active...
White Hat Jr. used only the Facebook family of apps for the first 18 months to scale itself. Maruti drove 1.3 million enquiries in six months from Facebook.The...
The adtech market has been notoriously volatile. While acquisitions are still surprisingly low during the past two quarters, there is bound to be serious conso...
In recent times, many brands have started recognising how humour sells and joining the bandwagon of meme marketing to reach out to Millennials and Gen Z. We re...
Instagram recently celebrated its 10th anniversary. In India, it has been able to build a loyal user base. The key to the platform's growth here has been keepi...
In the last decade, marketers have started focusing a lot on personalization and using advanced targeting technologies to woo their consumers. However, there i...
Bolo Indya has launched a Peer-to-Peer e-commerce platform called Bolo Meets. It is already gaining popularity amongst the creators as its engagement rate has ...
Httpool, partner of major social media platforms that has seen 300% growth YoY globally in the past 2 years, is looking to double its growth rate in Asia by hi...
Online gaming has witnessed a surge during the lockdown, opening up doors for advertisers. However, in-app advertising can be intrusive, leading to bad consume...
Reaching 4.5 million users, the interactive campaign is leveraging the accelerometer and gyroscope motion sensors to engage users. The campaign is created by m...
India has banned 177 Chinese mobile apps since June, including key games such as PUBG Mobile, Mobile Legends, Chess Rush, Rise of Kingdoms. The banning of Chin...
98% of the 20% fantasy sports users, participating who pay-to-play format, have either won or lost less than INR 10,000 net in their lifetime. Fantasy Sports h...
Amazon Prime Video was the most subscribed to platform closely followed by Netflix and then Hotstar, the most popular platform amongst subscribers was Netflix ...
Sachin Sharma, Director of LinkedIn Marketing Solutions, India writes how your community can help drive long-term ROI. He suggests a few ways in which your bra...
Brands like RSVP, OPPO, Mountain Dew and RedBull have associated with PUBG in the past. PUBG was known to offer high-reach and consumer engagement, two powerfu...
India has banned 118 Chinese apps including Tencent's PlayerUnknown's Battlegrounds (PUBG) as border tensions with China continue to flare up. We speak to Indi...
Voot's latest series The Gone Game has been shot entirely in isolation during the lockdown. It has been executed through remote direction and limited equipment...
The US-based app Triller promises data privacy and ease of editing content, two things that TikTok couldn’t offer which led to its downrise in various countrie...
The ban on TikTok gave homegrown app Bolo Indya a huge boost. Within 24 hours of the ban, Bolo Indya saw 62 minute+ daily time spent by active users, at par wi...
The ban on TikTok has helped many Indian video apps come to the forefront. Homegrown app Public is now aiming to get 100 million+ users and be available in all...
The ban on Chinese video apps has left a void in the life of TikTok stars, who are now looking for a new home to showcase their talent. We reached out to celeb...
Google has announced that it will restrict unauthorized consumer tracking via advertisements on digital platforms, which is expected to come into existence on ...
The recent ban on TikTok has given Indian short video platforms a huge boost. Roposo, currently at 75 million downloads, expects to touch 100 million in the ne...
Instagram has uploaded a list of Dos and Don'ts that content creators can follow to make good reels. So next time you work on your Reel, here are some tips that might come handy. Instagram Reels star...
The constraints of 2020 encouraged brands to be more creative. In 2020, Twitter saw more people using the service than ever before and monetizable daily active users growing 29% year-over-year to 187...
In recent times, many brands have started recognising how humour sells and joining the bandwagon of meme marketing to reach out to Millennials and Gen Z. We reached out to Kyle Fernandes CEO & Co- Fo...
Bolo Indya has launched a Peer-to-Peer e-commerce platform called Bolo Meets. It is already gaining popularity amongst the creators as its engagement rate has increased by over 89%. It is also hoping...
Reaching 4.5 million users, the interactive campaign is leveraging the accelerometer and gyroscope motion sensors to engage users. The campaign is created by mCanvas and Merkle Sokrati. mCanvas, the ...
Amazon Prime Video was the most subscribed to platform closely followed by Netflix and then Hotstar, the most popular platform amongst subscribers was Netflix with a 60% majority. FLYX undertook this...
India has banned 118 Chinese apps including Tencent's PlayerUnknown's Battlegrounds (PUBG) as border tensions with China continue to flare up. We speak to Indian gaming apps and digital experts to un...
The ban on TikTok gave homegrown app Bolo Indya a huge boost. Within 24 hours of the ban, Bolo Indya saw 62 minute+ daily time spent by active users, at par with time spent on TikTok, more than 5 tim...
The ban on TikTok has helped many Indian video apps come to the forefront. Homegrown app Public is now aiming to get 100 million+ users and be available in all Indian languages by the end of 2020. Pe...
While digital advertising has been attractive and has been growing in terms of total marketing spends year after year, in particular, this year in the COVID-hit world, digital advertising will deliver you even better results. Rita Sahajpaul, Head of Product & Market...
The launch was the first-ever Twitter campaign in the market that enabled physical, tangible on-ground interaction with a brand. It helped OnePlus garner 21.2 million overall impressions and viewership of 1.2 million for the live stream of...
White Hat Jr. used only the Facebook family of apps for the first 18 months to scale itself. Maruti drove 1.3 million enquiries in six months from Facebook.The second day of the inaugural Facebook Fuel for India event started with a keynot...
The adtech market has been notoriously volatile. While acquisitions are still surprisingly low during the past two quarters, there is bound to be serious consolidation among the players. Kavita Shenoy, Founder & CEO of Voiro writes how 3 C...
Instagram recently celebrated its 10th anniversary. In India, it has been able to build a loyal user base. The key to the platform's growth here has been keeping its community of content creators and businesses at the center of everything ...
In the last decade, marketers have started focusing a lot on personalization and using advanced targeting technologies to woo their consumers. However, there is an increasing awareness around data privacy. In a panel discussion organised b...
Httpool, partner of major social media platforms that has seen 300% growth YoY globally in the past 2 years, is looking to double its growth rate in Asia by hiring more Indian talent and expanding its offices across the continent. We caugh...
Online gaming has witnessed a surge during the lockdown, opening up doors for advertisers. However, in-app advertising can be intrusive, leading to bad consumer experience. Mobile gaming and e-sports start-up EWar Games has been innovating...
India has banned 177 Chinese mobile apps since June, including key games such as PUBG Mobile, Mobile Legends, Chess Rush, Rise of Kingdoms. The banning of Chinese gaming Apps have opened doors for Indian Gaming platforms. We speak to a few...
98% of the 20% fantasy sports users, participating who pay-to-play format, have either won or lost less than INR 10,000 net in their lifetime. Fantasy Sports has become one of the primary sources of sports entertainment. Increased viewersh...
Sachin Sharma, Director of LinkedIn Marketing Solutions, India writes how your community can help drive long-term ROI. He suggests a few ways in which your brand can build ROI on LinkedIn. Amidst the unprecedented physical boundaries impos...
Brands like RSVP, OPPO, Mountain Dew and RedBull have associated with PUBG in the past. PUBG was known to offer high-reach and consumer engagement, two powerful baits for brands. Experts answer how brands that invested in PUBG will adapt t...
Voot's latest series The Gone Game has been shot entirely in isolation during the lockdown. It has been executed through remote direction and limited equipment. We caught up with Ferzad Palia, Head – Voot Select, Youth, Music and English E...
The US-based app Triller promises data privacy and ease of editing content, two things that TikTok couldn’t offer which led to its downrise in various countries. Internationally, celebrities like Rebel Wilson, Kevin Hart, Alicia Keys and C...
The ban on Chinese video apps has left a void in the life of TikTok stars, who are now looking for a new home to showcase their talent. We reached out to celebrity PR managers and influencer marketing agencies to understand how they are he...
Google has announced that it will restrict unauthorized consumer tracking via advertisements on digital platforms, which is expected to come into existence on August 11 worldwide. As per this policy, advertising of spyware and malware with...
The recent ban on TikTok has given Indian short video platforms a huge boost. Roposo, currently at 75 million downloads, expects to touch 100 million in the next few days, and is setting a plan to enter international markets soon, Mayank B...
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