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Amazon Prime Music launches podcasts in India 2 years after Gaana and Spotify; here's why it is still confident about its timing
- As
Amazon Prime Music announces the launch of its podcasts in India, we speak to Sahas Malhotra, Country Director, Amazon Prime Music, India. - He shares his game plan with us to beat the competitors, trends he expects to see in the podcast industry and monetization opportunities for creators.
India's online gaming industry is worth INR 91 billion and is projected to reach INR 187 billion by 2022. April Tayson, Regional VP INSEA, Adjust writes how ma...
The market for podcast advertising is growing as Indians continue to rediscover their love for storytelling and long-form content, but in an audio form. Year 2...
Buzzoka has released a report analysing the influencer marketing landscape in India. As per the report, 71% of marketers think content control will be one of t...
As Spotify recently completed two years in India, we caught up with Neha Ahuja, Head of Marketing - India, Spotify who walked us through Spotify's India story ...
OTT platform ZEE5 recently celebrated its third anniversary. Manish Kalra, Chief Business Officer, ZEE5 India looked back at some of the milestones that the pl...
The rise of digital advertising, massive content bloom, targeted marketing and novel ways to earn attention are some things that the market is transitioning to...
Facebook recently completed a year of its consumer marketing journey in India and launched a new campaign to celebrate the power of togetherness and social med...
Cookies have come under fire from privacy campaigners for using consumer data for marketing purposes time and again. On March 03, Google confirmed that it is a...
Blind investment on Instagram and Facebook can really take a toll on your marketing resources and budget. And watching money go down the drain, it’s no fun. So...
Since its launch in India in 2o15, Tinder has been able to find a loyal user base in India, and Taru Kapoor, General Manager, India, Tinder feels word-of-mouth...
Desi micro-blogging platform Koo has been in news for the past few weeks, ever since many politicians and celebrities announced they are joining the platform. ...
With Google, Apple and Firefox putting an end to third-party cookies, the future of the ad tech industry seems to be cookie-less. At the same time, with digita...
ASCI announces new guidelines for influencer advertising on digital media. As per the guidelines, the influencers will be required to add a disclosure label fr...
Digital marketing is popularly becoming an important contributor in reaching out to potential customers, no matter where the business is located. To hone their...
Twitter’s advertising revenue for the fourth quarter jumped to $1.15. Twitter had 192 million daily users, on average, in the third quarter, up 27% year-over-y...
In an interview with Vimal Venkatram, Country Manager, Snowflake India, we discuss how COVID-19 has accelerated cloud adoption in India. He tells us how import...
US-based physician engagement platform Doceree is trying to address the problem of rising costs in healthcare by bringing efficiency and effectiveness to physi...
Women in the workforce have been disproportionately affected by the Covid-19 pandemic. Amalia Avramov, Group President, Amdocs writes about a few simple things...
Social media apps kept us together, even from miles apart, in 2020. It will continue to play an important role in our lives in 2021 and beyond. So, from our tr...
After WhatsApp announced its policy updates, many users started looking for secure alternatives like Signal and Telegram. According to Sensor Tower, Signal saw...
Instagram has uploaded a list of Dos and Don'ts that content creators can follow to make good reels. So next time you work on your Reel, here are some tips tha...
While digital advertising has been attractive and has been growing in terms of total marketing spends year after year, in particular, this year in the COVID-hi...
The launch was the first-ever Twitter campaign in the market that enabled physical, tangible on-ground interaction with a brand. It helped OnePlus garner 21.2 ...
The constraints of 2020 encouraged brands to be more creative. In 2020, Twitter saw more people using the service than ever before and monetizable daily active...
Buzzoka has released a report analysing the influencer marketing landscape in India. As per the report, 71% of marketers think content control will be one of the top challenges for influencer marketi...
The rise of digital advertising, massive content bloom, targeted marketing and novel ways to earn attention are some things that the market is transitioning to embrace. Amitt Sharma, CEO & Founder, V...
Cookies have come under fire from privacy campaigners for using consumer data for marketing purposes time and again. On March 03, Google confirmed that it is aiming to make third-party cookies obsole...
Desi micro-blogging platform Koo has been in news for the past few weeks, ever since many politicians and celebrities announced they are joining the platform. The result has been massive downloads fo...
Digital marketing is popularly becoming an important contributor in reaching out to potential customers, no matter where the business is located. To hone their marketing strategies and increase effic...
US-based physician engagement platform Doceree is trying to address the problem of rising costs in healthcare by bringing efficiency and effectiveness to physician engagement by using data and creati...
After WhatsApp announced its policy updates, many users started looking for secure alternatives like Signal and Telegram. According to Sensor Tower, Signal saw 2.3 million installs in India -- more t...
Instagram has uploaded a list of Dos and Don'ts that content creators can follow to make good reels. So next time you work on your Reel, here are some tips that might come handy. Instagram Reels star...
India's online gaming industry is worth INR 91 billion and is projected to reach INR 187 billion by 2022. April Tayson, Regional VP INSEA, Adjust writes how marketers are strengthening their plans to tap mobile gaming's fast-growing audience segment.Developers have ...
The market for podcast advertising is growing as Indians continue to rediscover their love for storytelling and long-form content, but in an audio form. Year 2020 gave a huge boost to podcasts. The medium has found a loyal listener base, p...
As Spotify recently completed two years in India, we caught up with Neha Ahuja, Head of Marketing - India, Spotify who walked us through Spotify's India story so far. She spoke to us about the factors that have led to its growth and what i...
OTT platform ZEE5 recently celebrated its third anniversary. Manish Kalra, Chief Business Officer, ZEE5 India looked back at some of the milestones that the platform has achieved in the last 3 years, and spoke about how they will try to br...
Facebook recently completed a year of its consumer marketing journey in India and launched a new campaign to celebrate the power of togetherness and social media. In its latest advertisement, the platform continues to celebrate the power o...
Blind investment on Instagram and Facebook can really take a toll on your marketing resources and budget. And watching money go down the drain, it’s no fun. Socialbakers’ latest Instagram vs. Facebook report uncovers the trends and insight...
Since its launch in India in 2o15, Tinder has been able to find a loyal user base in India, and Taru Kapoor, General Manager, India, Tinder feels word-of-mouth has played an important role. With more and more new users coming onto its plat...
With Google, Apple and Firefox putting an end to third-party cookies, the future of the ad tech industry seems to be cookie-less. At the same time, with digital advertising seeing an astronomical demand after COVID, ad frauds in our countr...
ASCI announces new guidelines for influencer advertising on digital media. As per the guidelines, the influencers will be required to add a disclosure label from the list of approved labels. To enable consumers to easily recognise promotio...
Twitter’s advertising revenue for the fourth quarter jumped to $1.15. Twitter had 192 million daily users, on average, in the third quarter, up 27% year-over-year. Twitter in its quarterly results declared its advertising revenue totaled $...
In an interview with Vimal Venkatram, Country Manager, Snowflake India, we discuss how COVID-19 has accelerated cloud adoption in India. He tells us how important a role does cloud, data analytics, and business intelligence play in the AdT...
Women in the workforce have been disproportionately affected by the Covid-19 pandemic. Amalia Avramov, Group President, Amdocs writes about a few simple things that can help bring women back to the workforce and also make sure they feel su...
Social media apps kept us together, even from miles apart, in 2020. It will continue to play an important role in our lives in 2021 and beyond. So, from our trends series today, we look back at 2020 and bring you some of the biggest social media trends for the year ...
While digital advertising has been attractive and has been growing in terms of total marketing spends year after year, in particular, this year in the COVID-hit world, digital advertising will deliver you even better results. Rita Sahajpaul, Head of Product & Market...
The launch was the first-ever Twitter campaign in the market that enabled physical, tangible on-ground interaction with a brand. It helped OnePlus garner 21.2 million overall impressions and viewership of 1.2 million for the live stream of...
The constraints of 2020 encouraged brands to be more creative. In 2020, Twitter saw more people using the service than ever before and monetizable daily active users growing 29% year-over-year to 187 million driven by global conversation around current events and pr...
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