Transforming India’s gaming industry with hyper casual gamesIndia's online gaming industry is worth INR 91 billion and is projected to reach INR 187 billion by 2022. April Tayson, Regional VP INSEA, Adjust writes how marketers are strengthening their plans to tap mobile gaming's fast-growing audience segment.Developers have ...
Social Media Platforms: The trends to watch out for in 2021Social media apps kept us together, even from miles apart, in 2020. It will continue to play an important role in our lives in 2021 and beyond. So, from our trends series today, we look back at 2020 and bring you some of the biggest social media trends for the year ...
Trends which will define the year 2021 for programmatic advertisingWhile digital advertising has been attractive and has been growing in terms of total marketing spends year after year, in particular, this year in the COVID-hit world, digital advertising will deliver you even better results. Rita Sahajpaul, Head of Product & Market...
Best Tweets of 2020: Brands that led the way on Twitter in IndiaThe constraints of 2020 encouraged brands to be more creative. In 2020, Twitter saw more people using the service than ever before and monetizable daily active users growing 29% year-over-year to 187 million driven by global conversation around current events and pr...