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Augmented Reality is the next big thing for brands: Frooti, OnePlus, TATA and other brands are leading the way
Augmented reality has shown great promise in the mobile ad space, along with the gaming industry.- Brands like
Frooti ,OnePlus ,Godrej andTata have been quick to incorporate AR into effective mobile-led ad campaigns that have proven to enhance user engagement. - Vishal Rupani, Co-founder and CEO,
mCanvas , walks us through some of the best examples of brands using AR to their advantage.
Many marketing technology and data companies have built their businesses on the back of third-party cookie data. Third-party cookies getting blocked could have...
TV production has been curtailed and the networks can’t go out on programming pitches without their pilots for news shows. There is a limited newspaper printin...
As information about the Covid-19 spread across the country a few weeks back, so did the amount of fake news being peddled out on messaging apps and social med...
Some of the largest tech platforms like TikTok, Facebook, Google, Instagram, Twitter are using the power of internet to curb misinformation around coronavirus ...
Netflix India’s latest Women’s Day campaign has read our minds. It showcases how we are sick of the unwanted discounts and pink-washing on this day. Starring K...
Resulticks has developed advanced audience data management capabilities that help marketers overcome data silos. It has been using AI and Machine learning to e...
Likee is increasingly finding users in Tier II and Tier III cities, giving it a diverse audience base. Movies have seen this as an opportunity and have worked ...
Influencer marketing is changing the way brands communicate with their audience. When starting off, it is impossible to get it right in one go. Sahiba Dhandhan...
WATConsult, a digital agency from the house of Dentsu Aegis Network India (DAN), under its market research division, Recogn, has launched its latest report, ti...
Apple, Disney, Netflix and Amazon annually spend $2-3 billion on high quality kids content. Some brands like Lego, Apple, Fit Bit have already started honing t...
App Annie’s ‘State of Mobile 2020’ report said that users in India, France and Canada spent 25% more time on their phones in 2019 that they did in 2017. While ...
The rising curve of influencer marketing on social media platforms like Instagram has brought in the kind of authenticity brands have forever sought after. Pai...
Till now, WhatsApp has been a relatively untapped marketing tool, however, the launch of WhatsApp ads might soon change the game. Marketers are currently using...
Outbrain, a digital native advertising company was launched in India in 2017. Last year, the platform launched Zemanta, the native Demand Side Platform (DSP) t...
In 2018, the revenue contribution of the Indian OTT market was $500 million, of which 82% was generated from Advertising video-on-demand alone. Increasing cust...
Twitter has released its list of brand moments that garnered the most attention in India in 2019. From OnePlus to Durex, here are the brands that made the cut....
Pepsi has painted TikTok in Dabangg colors with #SwagStepChallenge. It also features a video which has Pepsi®’s new brand ambassador, Salman Khan, encouraging ...
What changed suddenly that Instagram, one of the leading social media platforms, decided to take a bold move and remove the ‘Like’ feature from its platform? A...
In order to increase the number of app installs and tap into a new set of audience, Nykaa partnered with Snapchat for a 360-degree performance campaign. Tarika...
UN Women India’s #KaunsiBadiBaatHai campaign on TikTok raises awareness on violence against women. The in-app campaign aims to encourage users to show their su...
LinkedIn’s report on The Long and Short of ROI revealed that 50% of digital marketers rely on inaccurate metrics Marketers, with a lead generation objective, c...
In order to stand out in the clutter as it entered the Indian market, Spotify launched its marketing campaign called ‘There’s a Playlist for That’ and later, ‘...
InShorts, that started with a simple idea of summarizing news in 60 words, has now achieved a revenue run rate of $10 million per annum in FY19 and is aiming t...
Many marketing technology and data companies have built their businesses on the back of third-party cookie data. Third-party cookies getting blocked could have huge implications for marketers. Aditya...
Some of the largest tech platforms like TikTok, Facebook, Google, Instagram, Twitter are using the power of internet to curb misinformation around coronavirus and help people weather this storm toget...
Likee is increasingly finding users in Tier II and Tier III cities, giving it a diverse audience base. Movies have seen this as an opportunity and have worked with the platform to reach out to an eng...
Apple, Disney, Netflix and Amazon annually spend $2-3 billion on high quality kids content. Some brands like Lego, Apple, Fit Bit have already started honing their alpha strategy. The alpha generatio...
Till now, WhatsApp has been a relatively untapped marketing tool, however, the launch of WhatsApp ads might soon change the game. Marketers are currently using the WhatsApp for Business App and the W...
Twitter has released its list of brand moments that garnered the most attention in India in 2019. From OnePlus to Durex, here are the brands that made the cut. In 2019, people on Twitter connected, c...
In order to increase the number of app installs and tap into a new set of audience, Nykaa partnered with Snapchat for a 360-degree performance campaign. Tarika Soni, Head of Commercial Strategy and A...
In order to stand out in the clutter as it entered the Indian market, Spotify launched its marketing campaign called ‘There’s a Playlist for That’ and later, ‘Sunte Ja.’ The campaigns highlighted Ind...
InShorts, that started with a simple idea of summarizing news in 60 words, has now achieved a revenue run rate of $10 million per annum in FY19 and is aiming to double the figure this year. InShorts ...
TV production has been curtailed and the networks can’t go out on programming pitches without their pilots for news shows. There is a limited newspaper printing and distribution, OOH has also become irrelevant in absence of traffic. On the...
As information about the Covid-19 spread across the country a few weeks back, so did the amount of fake news being peddled out on messaging apps and social media platforms. These fake messages contained varied things from theories to remedies of Coronavirus, and the...
Netflix India’s latest Women’s Day campaign has read our minds. It showcases how we are sick of the unwanted discounts and pink-washing on this day. Starring Karishma Tanna, Netflix India gives you a reminder of how you can simply slide in...
Resulticks has developed advanced audience data management capabilities that help marketers overcome data silos. It has been using AI and Machine learning to enable brands to orchestrate seamless, hyper-targeted experiences across all rele...
Influencer marketing is changing the way brands communicate with their audience. When starting off, it is impossible to get it right in one go. Sahiba Dhandhania, Co-founder, Confluencr writes about 6 mistakes that marketers can avoid to get their influencer marketi...
WATConsult, a digital agency from the house of Dentsu Aegis Network India (DAN), under its market research division, Recogn, has launched its latest report, titled ‘Voice Technology in India: Now and Future - Consumer and business perspect...
App Annie’s ‘State of Mobile 2020’ report said that users in India, France and Canada spent 25% more time on their phones in 2019 that they did in 2017. While Amazon topped the chart of breakout retail apps in India in 2019, MX Player topp...
The rising curve of influencer marketing on social media platforms like Instagram has brought in the kind of authenticity brands have forever sought after. Paid Partnerships, now, can give marketers a chance to value the performance of their partnerships with influe...
Outbrain, a digital native advertising company was launched in India in 2017. Last year, the platform launched Zemanta, the native Demand Side Platform (DSP) that it had acquired in 2017, in India. Sandeep Balani, Head of India, Outbrain t...
In 2018, the revenue contribution of the Indian OTT market was $500 million, of which 82% was generated from Advertising video-on-demand alone. Increasing customer preference towards smartphones, along with platforms like Netflix and Amazon Prime Video, has opened u...
Pepsi has painted TikTok in Dabangg colors with #SwagStepChallenge. It also features a video which has Pepsi®’s new brand ambassador, Salman Khan, encouraging his followers to take the challenge and don the ‘Dabangg Pepsi®’ shades. The Cha...
What changed suddenly that Instagram, one of the leading social media platforms, decided to take a bold move and remove the ‘Like’ feature from its platform? Ashutosh Harbola, CEO and Co-founder, Buzzoka, pens down the answer and the reaso...
UN Women India’s #KaunsiBadiBaatHai campaign on TikTok raises awareness on violence against women. The in-app campaign aims to encourage users to show their support by undertaking the #KaunsiBadiBaatHai ‘Rap for Change’ challenge and sport...
LinkedIn’s report on The Long and Short of ROI revealed that 50% of digital marketers rely on inaccurate metrics Marketers, with a lead generation objective, claim to use cost-per-click as their ROI metric, which does not show impact-per-advertising dollar spent. Th...
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