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No Kidding: How kids influencers in the age group of 6-12 are wooing brands
- Apple, Disney, Netflix and Amazon annually spend $2-3 billion on high quality kids content. Some brands like Lego, Apple, Fit Bit have already started honing their alpha strategy.
- The
alpha generation , born in 2010 and after, is tech-savvy and spends the most time on devices. It is now the ‘New Gen Z’ for marketers. - One of the key ways to get through to them is to partner with
kids influencers . - We speak to Apaksh Gupta, Founder & CEO, One Impression -- who has recently worked with 10 kids influencers for an OTT giant. He tells us how much potential these
child influencers hold and what kinds of brands are interested in working with them.
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In order to stand out in the clutter as it entered the Indian market, Spotify launched its marketing campaign called ‘There’s a Playlist for That’ and later, ‘...
App Annie’s ‘State of Mobile 2020’ report said that users in India, France and Canada spent 25% more time on their phones in 2019 that they did in 2017. While Amazon topped the chart of breakout reta...
Outbrain, a digital native advertising company was launched in India in 2017. Last year, the platform launched Zemanta, the native Demand Side Platform (DSP) that it had acquired in 2017, in India. S...
Pepsi has painted TikTok in Dabangg colors with #SwagStepChallenge. It also features a video which has Pepsi®’s new brand ambassador, Salman Khan, encouraging his followers to take the challenge and ...
UN Women India’s #KaunsiBadiBaatHai campaign on TikTok raises awareness on violence against women. The in-app campaign aims to encourage users to show their support by undertaking the #KaunsiBadiBaat...
The rising curve of influencer marketing on social media platforms like Instagram has brought in the kind of authenticity brands have forever sought after. Paid Partnerships, now, can give marketers a chance to value the performance of their partnerships with influe...
Till now, WhatsApp has been a relatively untapped marketing tool, however, the launch of WhatsApp ads might soon change the game. Marketers are currently using the WhatsApp for Business App and the WhatsApp for Business API. Sectors like t...
In 2018, the revenue contribution of the Indian OTT market was $500 million, of which 82% was generated from Advertising video-on-demand alone. Increasing customer preference towards smartphones, along with platforms like Netflix and Amazon Prime Video, has opened u...
Twitter has released its list of brand moments that garnered the most attention in India in 2019. From OnePlus to Durex, here are the brands that made the cut. In 2019, people on Twitter connected, campaigned, learned, debated, and had con...
What changed suddenly that Instagram, one of the leading social media platforms, decided to take a bold move and remove the ‘Like’ feature from its platform? Ashutosh Harbola, CEO and Co-founder, Buzzoka, pens down the answer and the reaso...
In order to increase the number of app installs and tap into a new set of audience, Nykaa partnered with Snapchat for a 360-degree performance campaign. Tarika Soni, Head of Commercial Strategy and Ad Monetization, Snapchat India talks about the strategy behind the ...
LinkedIn’s report on The Long and Short of ROI revealed that 50% of digital marketers rely on inaccurate metrics Marketers, with a lead generation objective, claim to use cost-per-click as their ROI metric, which does not show impact-per-advertising dollar spent. Th...
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