TOP STORY
Google puts a ban on non-consensual ad tracking, digital experts welcome the move
ad-tech10 Jul 2020, 10:00

Confident of crossing 100M downloads soon, we plan to launch internationally in coming months: Mayank Bhangadia, Roposo
Confident of crossing 100M downloads soon, we plan to launch internationally in coming months: Mayank Bhangadia, Roposo
The recent ban on TikTok has given Indian short video platforms a huge boost. Roposo, currently at 75 million downloads, expects to touch 100 million in the ne...
ad-tech6 Jul 2020, 10:00

Can Instagram Reels be a new home for TikTokers?
Can Instagram Reels be a new home for TikTokers?
Facebook shut down its TikTok-clone Lasso worldwide to be able to concentrate on its alternative ‘Instagram Reels.’ We speak to digital experts to find out if ...
ad-tech1 Jul 2020, 09:00

How TikTok’s ban in India might impact influencers and brands
How TikTok’s ban in India might impact influencers and brands
As the government banned 59 Chinese apps around talks of data privacy and security, many influencers and brands have been left in the lurch. Since apps like Ti...
ad-tech24 Jun 2020, 10:00

Redefining the status quo: How publishers must evolve to thrive in this new era
Redefining the status quo: How publishers must evolve to thrive in this new era
Sandeep Balani, Head of India at Outbrain writes how user-centric has changed the content and publishing industry. He further suggest a few factors that publis...
ad-tech22 Jun 2020, 10:00

In the wake of mounting Indo-China tension, are Indian brands pivoting their money away from Chinese platforms like TikTok, VMate?
In the wake of mounting Indo-China tension, are Indian brands pivoting their money away from Chinese platforms like TikTok, VMate?
After India embroiled in a border dispute with China in the Galwan Valley region last week, a cloud of negative sentiment for China emerged on social media. Th...
ad-tech11 Jun 2020, 10:00

Twitter Fleets: How digital creators and brands can reap its benefits
Twitter Fleets: How digital creators and brands can reap its benefits
Twitter joins the likes of Instagram, Snapchat, WhatsApp and Facebook by introducing Fleets, stories that disappear after 24 hours. We reached out to digital a...
ad-tech9 Jun 2020, 17:44

Amitabh Bachchan’s voice might soon help you navigate directions on Google Maps
Amitabh Bachchan’s voice might soon help you navigate directions on Google Maps
According to media reports, Google Maps is in talks with Amitabh Bachchan to use his voice for the turn-by-turn navigation offered on the Google Maps app. Till...
ad-tech9 Jun 2020, 11:54

Things that are currently plaguing the mobile ad industry
Things that are currently plaguing the mobile ad industry
Vaibhav Odhekar, Co-founder and COO, POKKT writes how fraudsters steal from advertising budgets in a variety of ways, requiring advertisers to pay for impressi...
ad-tech5 Jun 2020, 12:00

In India, programmatic continues to be considered a huge investment along with a perceived lack of premium inventory: Vasuta Agarwal
In India, programmatic continues to be considered a huge investment along with a perceived lack of premium inventory: Vasuta Agarwal
A recent report by InMobi has revealed that there has been a 28% increase in spends by the shopping category in India in Q1 2020. Moreover, music & audio, heal...
ad-tech3 Jun 2020, 13:48

EdTech, music and health and fitness increase its spends on programmatic advertising by 500% in Q1 2020: InMobi Report
EdTech, music and health and fitness increase its spends on programmatic advertising by 500% in Q1 2020: InMobi Report
InMobi’s latest report reveals that programmatic video is still picking up in India and advertisers continue to invest in horizontal advertising while vertical...
ad-tech30 May 2020, 10:00

Instagram to show ads on IGTV, experts tell us what it could mean for influencers
Instagram to show ads on IGTV, experts tell us what it could mean for influencers
Instagram announced Wednesday it was rolling out ads to creators' longform IGTV videos, providing them with an opportunity to monetise it. Digital experts shar...
ad-tech15 May 2020, 12:00

As Twitter introduces steps to combat fake news, it has added 14 million monetizable Daily Active Users since the last quarter
As Twitter introduces steps to combat fake news, it has added 14 million monetizable Daily Active Users since the last quarter
With a lot of uncertainty around, people are turning to TV channels and websites to constantly check the news updates. With this, Twitter has seen an increase ...
ad-tech5 May 2020, 15:19

Streaming success: How a communications service provider and an OTT partner can realise their full potential
Streaming success: How a communications service provider and an OTT partner can realise their full potential
In a cluttered OTT space, to keep their customers and fully realize the monetization potential, Pankaj Lamba, Regional Vice President, Customer Business Execut...
ad-tech30 Apr 2020, 10:00

Case study: How Swiggy received 11,000 plus new orders each month with Snapchat’s ad format
Case study: How Swiggy received 11,000 plus new orders each month with Snapchat’s ad format
Swiggy entered into a partnership with Snapchat for six months last year to increase their user base, cater to a new set of audience and explore new ways of ma...
ad-tech23 Apr 2020, 10:30

Facebook buying into Reliance Jio - More to it than meets the eye?
Facebook buying into Reliance Jio - More to it than meets the eye?
Facebook has bought a 9.9% stake in Reliance Jio for $5.7 billion (Rs 43,574 crore). The deal is expected to give Facebook a stronger foothold in India, which ...
ad-tech23 Apr 2020, 09:00

What does Facebook’s $5.7 billion investment in Reliance Jio mean for the digital industry?
What does Facebook’s $5.7 billion investment in Reliance Jio mean for the digital industry?
After Facebook invests $5.7 billion in Reliance Jio, we talk to digital experts to find out what it means for the industry. Experts opine that this will be a w...
ad-tech22 Apr 2020, 13:34

Twitter has some tips for journalists and media organisations to communicate effectively amid crisis
Twitter has some tips for journalists and media organisations to communicate effectively amid crisis
In testing times such as today, we as journalists should remember to share credible and latest information. Twitter shares a few pointers that journalists can ...
ad-tech20 Apr 2020, 12:00

Here’s how BFSI brands are getting creative on TikTok and reaping results
Here’s how BFSI brands are getting creative on TikTok and reaping results
BFSI brands are getting creative on new-age platforms like TikTok, to stay connected with the younger audience. Brands like Khatabook, Angel Broking and Money ...
ad-tech17 Apr 2020, 12:00

Video advertising: Why a brand deserves more than five seconds
Video advertising: Why a brand deserves more than five seconds
Brands should have a keen interest in reaching users who are really interested in their brand and products. They should care about real views, not just visibil...
ad-tech15 Apr 2020, 13:18

Join our panel discussion on the impact of the Covid-19 lockdown on the OTT industry
Join our panel discussion on the impact of the Covid-19 lockdown on the OTT industry
With the lockdown extended to May 3, how is the OTT industry, that has seen a surge in users and time spent on the platforms, coping with this new normal. The ...
ad-tech9 Apr 2020, 10:00

Augmented Reality is the next big thing for brands: Frooti, OnePlus, TATA and other brands are leading the way
Augmented Reality is the next big thing for brands: Frooti, OnePlus, TATA and other brands are leading the way
Augmented reality has shown great promise in the mobile ad space, along with the gaming industry. Brands like Frooti, OnePlus, Godrej and Tata have been quick ...
ad-tech31 Mar 2020, 15:58

How third-party tracking getting blocked could impact marketing
How third-party tracking getting blocked could impact marketing
Many marketing technology and data companies have built their businesses on the back of third-party cookie data. Third-party cookies getting blocked could have...
ad-tech31 Mar 2020, 12:00

OTT players see an uptick in viewership but are advertisers going where the eyeballs are?
OTT players see an uptick in viewership but are advertisers going where the eyeballs are?
TV production has been curtailed and the networks can’t go out on programming pitches without their pilots for news shows. There is a limited newspaper printin...
ad-tech31 Mar 2020, 10:00

COVID-19 and the fake news fiasco
COVID-19 and the fake news fiasco
As information about the Covid-19 spread across the country a few weeks back, so did the amount of fake news being peddled out on messaging apps and social med...
ad-tech19 Mar 2020, 10:00

How top tech players are taking up an active role in fighting misinformation around Coronavirus
How top tech players are taking up an active role in fighting misinformation around Coronavirus
Some of the largest tech platforms like TikTok, Facebook, Google, Instagram, Twitter are using the power of internet to curb misinformation around coronavirus ...
ad-tech6 Mar 2020, 09:00

Netflix calls out pink-washing, huge media splashes and commoditization of Women’s Day in its latest Campaign
Netflix calls out pink-washing, huge media splashes and commoditization of Women’s Day in its latest Campaign
Netflix India’s latest Women’s Day campaign has read our minds. It showcases how we are sick of the unwanted discounts and pink-washing on this day. Starring K...
ad-tech10 Jul 2020, 10:00

Confident of crossing 100M downloads soon, we plan to launch internationally in coming months: Mayank Bhangadia, Roposo
Confident of crossing 100M downloads soon, we plan to launch internationally in coming months: Mayank Bhangadia, Roposo
The recent ban on TikTok has given Indian short video platforms a huge boost. Roposo, currently at 75 million downloads, expects to touch 100 million in the next few days, and is setting a plan to en...
ad-tech24 Jun 2020, 10:00

Redefining the status quo: How publishers must evolve to thrive in this new era
Redefining the status quo: How publishers must evolve to thrive in this new era
Sandeep Balani, Head of India at Outbrain writes how user-centric has changed the content and publishing industry. He further suggest a few factors that publishers should pay attention to if they pla...
ad-tech9 Jun 2020, 17:44

Amitabh Bachchan’s voice might soon help you navigate directions on Google Maps
Amitabh Bachchan’s voice might soon help you navigate directions on Google Maps
According to media reports, Google Maps is in talks with Amitabh Bachchan to use his voice for the turn-by-turn navigation offered on the Google Maps app. Till now, Google Maps used to use the voice ...
ad-tech3 Jun 2020, 13:48

EdTech, music and health and fitness increase its spends on programmatic advertising by 500% in Q1 2020: InMobi Report
EdTech, music and health and fitness increase its spends on programmatic advertising by 500% in Q1 2020: InMobi Report
InMobi’s latest report reveals that programmatic video is still picking up in India and advertisers continue to invest in horizontal advertising while vertical creates a higher impact. In the last qu...
ad-tech5 May 2020, 15:19

Streaming success: How a communications service provider and an OTT partner can realise their full potential
Streaming success: How a communications service provider and an OTT partner can realise their full potential
In a cluttered OTT space, to keep their customers and fully realize the monetization potential, Pankaj Lamba, Regional Vice President, Customer Business Executive, Amdocs writes that carriers’ offeri...
ad-tech23 Apr 2020, 09:00

What does Facebook’s $5.7 billion investment in Reliance Jio mean for the digital industry?
What does Facebook’s $5.7 billion investment in Reliance Jio mean for the digital industry?
After Facebook invests $5.7 billion in Reliance Jio, we talk to digital experts to find out what it means for the industry. Experts opine that this will be a win-win situation for both the players as...
ad-tech17 Apr 2020, 12:00

Video advertising: Why a brand deserves more than five seconds
Video advertising: Why a brand deserves more than five seconds
Brands should have a keen interest in reaching users who are really interested in their brand and products. They should care about real views, not just visibility. Sandeep Balani, Head of India, Outb...
ad-tech31 Mar 2020, 15:58

How third-party tracking getting blocked could impact marketing
How third-party tracking getting blocked could impact marketing
Many marketing technology and data companies have built their businesses on the back of third-party cookie data. Third-party cookies getting blocked could have huge implications for marketers. Aditya...
ad-tech31 Mar 2020, 12:00

OTT players see an uptick in viewership but are advertisers going where the eyeballs are?
OTT players see an uptick in viewership but are advertisers going where the eyeballs are?
TV production has been curtailed and the networks can’t go out on programming pitches without their pilots for news shows. There is a limited newspaper printing and distribution, OOH has also become ...
ad-tech6 Jul 2020, 10:00

Can Instagram Reels be a new home for TikTokers?
Can Instagram Reels be a new home for TikTokers?
Facebook shut down its TikTok-clone Lasso worldwide to be able to concentrate on its alternative ‘Instagram Reels.’ We speak to digital experts to find out if Facebook’s Instagram Reels has what it takes to fill up the void and crop up as a perfect alternative for t...
ad-tech1 Jul 2020, 09:00

How TikTok’s ban in India might impact influencers and brands
How TikTok’s ban in India might impact influencers and brands
As the government banned 59 Chinese apps around talks of data privacy and security, many influencers and brands have been left in the lurch. Since apps like TikTok have a huge influencer community and brands also have their marketing monies invested on the platform,...
ad-tech22 Jun 2020, 10:00

In the wake of mounting Indo-China tension, are Indian brands pivoting their money away from Chinese platforms like TikTok, VMate?
In the wake of mounting Indo-China tension, are Indian brands pivoting their money away from Chinese platforms like TikTok, VMate?
After India embroiled in a border dispute with China in the Galwan Valley region last week, a cloud of negative sentiment for China emerged on social media. There have been talks of people uninstalling Chinese apps and calls for boycotting...
ad-tech11 Jun 2020, 10:00

Twitter Fleets: How digital creators and brands can reap its benefits
Twitter Fleets: How digital creators and brands can reap its benefits
Twitter joins the likes of Instagram, Snapchat, WhatsApp and Facebook by introducing Fleets, stories that disappear after 24 hours. We reached out to digital agencies and influencer marketing experts to understand what it means for the ind...
ad-tech9 Jun 2020, 11:54

Things that are currently plaguing the mobile ad industry
Things that are currently plaguing the mobile ad industry
Vaibhav Odhekar, Co-founder and COO, POKKT writes how fraudsters steal from advertising budgets in a variety of ways, requiring advertisers to pay for impressions that were never made. He further lists down some techniques fraudulent actors use and how brands can co...
ad-tech5 Jun 2020, 12:00

In India, programmatic continues to be considered a huge investment along with a perceived lack of premium inventory: Vasuta Agarwal
In India, programmatic continues to be considered a huge investment along with a perceived lack of premium inventory: Vasuta Agarwal
A recent report by InMobi has revealed that there has been a 28% increase in spends by the shopping category in India in Q1 2020. Moreover, music & audio, health & fitness, and education have grown by about 500%. We caught up with Vasuta A...
ad-tech30 May 2020, 10:00

Instagram to show ads on IGTV, experts tell us what it could mean for influencers
Instagram to show ads on IGTV, experts tell us what it could mean for influencers
Instagram announced Wednesday it was rolling out ads to creators' longform IGTV videos, providing them with an opportunity to monetise it. Digital experts share what it could mean for the influencer marketing industry and the platform's gr...
ad-tech15 May 2020, 12:00

As Twitter introduces steps to combat fake news, it has added 14 million monetizable Daily Active Users since the last quarter
As Twitter introduces steps to combat fake news, it has added 14 million monetizable Daily Active Users since the last quarter
With a lot of uncertainty around, people are turning to TV channels and websites to constantly check the news updates. With this, Twitter has seen an increase in its mDAUs. It is now organising workshops and rolling out new features to hel...
ad-tech30 Apr 2020, 10:00

Case study: How Swiggy received 11,000 plus new orders each month with Snapchat’s ad format
Case study: How Swiggy received 11,000 plus new orders each month with Snapchat’s ad format
Swiggy entered into a partnership with Snapchat for six months last year to increase their user base, cater to a new set of audience and explore new ways of marketing. Tarika Soni, Head of Commercial Strategy and Ad Monetization for India,...
ad-tech23 Apr 2020, 10:30

Facebook buying into Reliance Jio - More to it than meets the eye?
Facebook buying into Reliance Jio - More to it than meets the eye?
Facebook has bought a 9.9% stake in Reliance Jio for $5.7 billion (Rs 43,574 crore). The deal is expected to give Facebook a stronger foothold in India, which is seen as its largest market. Arnab Mitra, Managing Director, Liqvd Asia tries to decode the meaning of th...
ad-tech22 Apr 2020, 13:34

Twitter has some tips for journalists and media organisations to communicate effectively amid crisis
Twitter has some tips for journalists and media organisations to communicate effectively amid crisis
In testing times such as today, we as journalists should remember to share credible and latest information. Twitter shares a few pointers that journalists can keep in mind to communicate effectively and ethically. In times of crisis, peopl...
ad-tech20 Apr 2020, 12:00

Here’s how BFSI brands are getting creative on TikTok and reaping results
Here’s how BFSI brands are getting creative on TikTok and reaping results
BFSI brands are getting creative on new-age platforms like TikTok, to stay connected with the younger audience. Brands like Khatabook, Angel Broking and Money View have been using the platform smartly, to ensure they are present where thei...
ad-tech15 Apr 2020, 13:18

Join our panel discussion on the impact of the Covid-19 lockdown on the OTT industry
Join our panel discussion on the impact of the Covid-19 lockdown on the OTT industry
With the lockdown extended to May 3, how is the OTT industry, that has seen a surge in users and time spent on the platforms, coping with this new normal. The panel will touch upon the strategies that the OTT platforms are employing to bui...
ad-tech9 Apr 2020, 10:00

Augmented Reality is the next big thing for brands: Frooti, OnePlus, TATA and other brands are leading the way
Augmented Reality is the next big thing for brands: Frooti, OnePlus, TATA and other brands are leading the way
Augmented reality has shown great promise in the mobile ad space, along with the gaming industry. Brands like Frooti, OnePlus, Godrej and Tata have been quick to incorporate AR into effective mobile-led ad campaigns that have proven to enh...
ad-tech31 Mar 2020, 10:00

COVID-19 and the fake news fiasco
COVID-19 and the fake news fiasco
As information about the Covid-19 spread across the country a few weeks back, so did the amount of fake news being peddled out on messaging apps and social media platforms. These fake messages contained varied things from theories to remedies of Coronavirus, and the...
ad-tech19 Mar 2020, 10:00

How top tech players are taking up an active role in fighting misinformation around Coronavirus
How top tech players are taking up an active role in fighting misinformation around Coronavirus
Some of the largest tech platforms like TikTok, Facebook, Google, Instagram, Twitter are using the power of internet to curb misinformation around coronavirus and help people weather this storm together. In a statement released on March 17...
ad-tech6 Mar 2020, 09:00

Netflix calls out pink-washing, huge media splashes and commoditization of Women’s Day in its latest Campaign
Netflix calls out pink-washing, huge media splashes and commoditization of Women’s Day in its latest Campaign
Netflix India’s latest Women’s Day campaign has read our minds. It showcases how we are sick of the unwanted discounts and pink-washing on this day. Starring Karishma Tanna, Netflix India gives you a reminder of how you can simply slide in...