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Augmented Reality is the next big thing for brands: Frooti, OnePlus, TATA and other brands are leading the way
ad-tech31 Mar 2020, 15:58

How third-party tracking getting blocked could impact marketing
How third-party tracking getting blocked could impact marketing
Many marketing technology and data companies have built their businesses on the back of third-party cookie data. Third-party cookies getting blocked could have...
ad-tech31 Mar 2020, 12:00

OTT players see an uptick in viewership but are advertisers going where the eyeballs are?
OTT players see an uptick in viewership but are advertisers going where the eyeballs are?
TV production has been curtailed and the networks can’t go out on programming pitches without their pilots for news shows. There is a limited newspaper printin...
ad-tech31 Mar 2020, 10:00

COVID-19 and the fake news fiasco
COVID-19 and the fake news fiasco
As information about the Covid-19 spread across the country a few weeks back, so did the amount of fake news being peddled out on messaging apps and social med...
ad-tech19 Mar 2020, 10:00

How top tech players are taking up an active role in fighting misinformation around Coronavirus
How top tech players are taking up an active role in fighting misinformation around Coronavirus
Some of the largest tech platforms like TikTok, Facebook, Google, Instagram, Twitter are using the power of internet to curb misinformation around coronavirus ...
ad-tech6 Mar 2020, 09:00

Netflix calls out pink-washing, huge media splashes and commoditization of Women’s Day in its latest Campaign
Netflix calls out pink-washing, huge media splashes and commoditization of Women’s Day in its latest Campaign
Netflix India’s latest Women’s Day campaign has read our minds. It showcases how we are sick of the unwanted discounts and pink-washing on this day. Starring K...
ad-tech2 Mar 2020, 10:00

How Resulticks, an AI-powered marketing automation platform is helping brands orchestrate seamless, hyper-targeted experiences
How Resulticks, an AI-powered marketing automation platform is helping brands orchestrate seamless, hyper-targeted experiences
Resulticks has developed advanced audience data management capabilities that help marketers overcome data silos. It has been using AI and Machine learning to e...
ad-tech26 Feb 2020, 10:00

Why Likee is betting big on movie marketing
Why Likee is betting big on movie marketing
Likee is increasingly finding users in Tier II and Tier III cities, giving it a diverse audience base. Movies have seen this as an opportunity and have worked ...
ad-tech19 Feb 2020, 10:00

6 mistakes most brands make with influencer marketing
6 mistakes most brands make with influencer marketing
Influencer marketing is changing the way brands communicate with their audience. When starting off, it is impossible to get it right in one go. Sahiba Dhandhan...
ad-tech4 Feb 2020, 13:57

Speech and voice recognition technology market to grow at 40.47% to reach Rs 210.63 crore by the end of 2020: WATConsult
Speech and voice recognition technology market to grow at 40.47% to reach Rs 210.63 crore by the end of 2020: WATConsult
WATConsult, a digital agency from the house of Dentsu Aegis Network India (DAN), under its market research division, Recogn, has launched its latest report, ti...
ad-tech24 Jan 2020, 10:00

No Kidding: How kids influencers in the age group of 6-12 are wooing brands
No Kidding: How kids influencers in the age group of 6-12 are wooing brands
Apple, Disney, Netflix and Amazon annually spend $2-3 billion on high quality kids content. Some brands like Lego, Apple, Fit Bit have already started honing t...
ad-tech17 Jan 2020, 10:00

Indians spent 25% more time on their phones each day in 2019 than they did in 2017: App Annie
Indians spent 25% more time on their phones each day in 2019 than they did in 2017: App Annie
App Annie’s ‘State of Mobile 2020’ report said that users in India, France and Canada spent 25% more time on their phones in 2019 that they did in 2017. While ...
ad-tech14 Jan 2020, 10:20

Instagram paid partnership: A new era of Influencer Marketing
Instagram paid partnership: A new era of Influencer Marketing
The rising curve of influencer marketing on social media platforms like Instagram has brought in the kind of authenticity brands have forever sought after. Pai...
ad-tech13 Jan 2020, 10:00

Why WhatsApp marketing could be the next big thing for digital marketers
Why WhatsApp marketing could be the next big thing for digital marketers
Till now, WhatsApp has been a relatively untapped marketing tool, however, the launch of WhatsApp ads might soon change the game. Marketers are currently using...
ad-tech10 Jan 2020, 10:00

Why Outbrain is confident about the growth of programmatic native in India
Why Outbrain is confident about the growth of programmatic native in India
Outbrain, a digital native advertising company was launched in India in 2017. Last year, the platform launched Zemanta, the native Demand Side Platform (DSP) t...
ad-tech7 Jan 2020, 09:59

AVOD: An opportunity rich space for marketers
AVOD: An opportunity rich space for marketers
In 2018, the revenue contribution of the Indian OTT market was $500 million, of which 82% was generated from Advertising video-on-demand alone. Increasing cust...
ad-tech2 Jan 2020, 13:51

Best of Twitter: Brands that raced up at engagement meters through 2019!
Best of Twitter: Brands that raced up at engagement meters through 2019!
Twitter has released its list of brand moments that garnered the most attention in India in 2019. From OnePlus to Durex, here are the brands that made the cut....
ad-tech27 Dec 2019, 12:54

Pepsi associates with Dabangg 3, launches the third phase of its Swag Step Challenge on TikTok
Pepsi associates with Dabangg 3, launches the third phase of its Swag Step Challenge on TikTok
Pepsi has painted TikTok in Dabangg colors with #SwagStepChallenge. It also features a video which has Pepsi®’s new brand ambassador, Salman Khan, encouraging ...
ad-tech17 Dec 2019, 10:00

Why removing Instagram likes is a blessing in disguise for the industry
Why removing Instagram likes is a blessing in disguise for the industry
What changed suddenly that Instagram, one of the leading social media platforms, decided to take a bold move and remove the ‘Like’ feature from its platform? A...
ad-tech29 Nov 2019, 10:00

Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR
Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR
In order to increase the number of app installs and tap into a new set of audience, Nykaa partnered with Snapchat for a 360-degree performance campaign. Tarika...
ad-tech26 Nov 2019, 13:24

UN Women India and TikTok come together to start a conversation around violence against women
UN Women India and TikTok come together to start a conversation around violence against women
UN Women India’s #KaunsiBadiBaatHai campaign on TikTok raises awareness on violence against women. The in-app campaign aims to encourage users to show their su...
ad-tech20 Nov 2019, 12:59

50% digital marketers rely on inaccurate metrics: LinkedIn Report
50% digital marketers rely on inaccurate metrics: LinkedIn Report
LinkedIn’s report on The Long and Short of ROI revealed that 50% of digital marketers rely on inaccurate metrics Marketers, with a lead generation objective, c...
ad-tech7 Nov 2019, 10:00

How Spotify used its ‘3 Billion Playlists’ to stand out in the clutter: Case Study
How Spotify used its ‘3 Billion Playlists’ to stand out in the clutter: Case Study
In order to stand out in the clutter as it entered the Indian market, Spotify launched its marketing campaign called ‘There’s a Playlist for That’ and later, ‘...
ad-tech4 Oct 2019, 09:00

How InShorts garnered a revenue run rate of $10 million on the back of its advertising model
How InShorts garnered a revenue run rate of $10 million on the back of its advertising model
InShorts, that started with a simple idea of summarizing news in 60 words, has now achieved a revenue run rate of $10 million per annum in FY19 and is aiming t...
ad-tech31 Mar 2020, 15:58

How third-party tracking getting blocked could impact marketing
How third-party tracking getting blocked could impact marketing
Many marketing technology and data companies have built their businesses on the back of third-party cookie data. Third-party cookies getting blocked could have huge implications for marketers. Aditya...
ad-tech19 Mar 2020, 10:00

How top tech players are taking up an active role in fighting misinformation around Coronavirus
How top tech players are taking up an active role in fighting misinformation around Coronavirus
Some of the largest tech platforms like TikTok, Facebook, Google, Instagram, Twitter are using the power of internet to curb misinformation around coronavirus and help people weather this storm toget...
ad-tech26 Feb 2020, 10:00

Why Likee is betting big on movie marketing
Why Likee is betting big on movie marketing
Likee is increasingly finding users in Tier II and Tier III cities, giving it a diverse audience base. Movies have seen this as an opportunity and have worked with the platform to reach out to an eng...
ad-tech24 Jan 2020, 10:00

No Kidding: How kids influencers in the age group of 6-12 are wooing brands
No Kidding: How kids influencers in the age group of 6-12 are wooing brands
Apple, Disney, Netflix and Amazon annually spend $2-3 billion on high quality kids content. Some brands like Lego, Apple, Fit Bit have already started honing their alpha strategy. The alpha generatio...
ad-tech13 Jan 2020, 10:00

Why WhatsApp marketing could be the next big thing for digital marketers
Why WhatsApp marketing could be the next big thing for digital marketers
Till now, WhatsApp has been a relatively untapped marketing tool, however, the launch of WhatsApp ads might soon change the game. Marketers are currently using the WhatsApp for Business App and the W...
ad-tech2 Jan 2020, 13:51

Best of Twitter: Brands that raced up at engagement meters through 2019!
Best of Twitter: Brands that raced up at engagement meters through 2019!
Twitter has released its list of brand moments that garnered the most attention in India in 2019. From OnePlus to Durex, here are the brands that made the cut. In 2019, people on Twitter connected, c...
ad-tech29 Nov 2019, 10:00

Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR
Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR
In order to increase the number of app installs and tap into a new set of audience, Nykaa partnered with Snapchat for a 360-degree performance campaign. Tarika Soni, Head of Commercial Strategy and A...
ad-tech7 Nov 2019, 10:00

How Spotify used its ‘3 Billion Playlists’ to stand out in the clutter: Case Study
How Spotify used its ‘3 Billion Playlists’ to stand out in the clutter: Case Study
In order to stand out in the clutter as it entered the Indian market, Spotify launched its marketing campaign called ‘There’s a Playlist for That’ and later, ‘Sunte Ja.’ The campaigns highlighted Ind...
ad-tech4 Oct 2019, 09:00

How InShorts garnered a revenue run rate of $10 million on the back of its advertising model
How InShorts garnered a revenue run rate of $10 million on the back of its advertising model
InShorts, that started with a simple idea of summarizing news in 60 words, has now achieved a revenue run rate of $10 million per annum in FY19 and is aiming to double the figure this year. InShorts ...
ad-tech31 Mar 2020, 12:00

OTT players see an uptick in viewership but are advertisers going where the eyeballs are?
OTT players see an uptick in viewership but are advertisers going where the eyeballs are?
TV production has been curtailed and the networks can’t go out on programming pitches without their pilots for news shows. There is a limited newspaper printing and distribution, OOH has also become irrelevant in absence of traffic. On the...
ad-tech31 Mar 2020, 10:00

COVID-19 and the fake news fiasco
COVID-19 and the fake news fiasco
As information about the Covid-19 spread across the country a few weeks back, so did the amount of fake news being peddled out on messaging apps and social media platforms. These fake messages contained varied things from theories to remedies of Coronavirus, and the...
ad-tech6 Mar 2020, 09:00

Netflix calls out pink-washing, huge media splashes and commoditization of Women’s Day in its latest Campaign
Netflix calls out pink-washing, huge media splashes and commoditization of Women’s Day in its latest Campaign
Netflix India’s latest Women’s Day campaign has read our minds. It showcases how we are sick of the unwanted discounts and pink-washing on this day. Starring Karishma Tanna, Netflix India gives you a reminder of how you can simply slide in...
ad-tech2 Mar 2020, 10:00

How Resulticks, an AI-powered marketing automation platform is helping brands orchestrate seamless, hyper-targeted experiences
How Resulticks, an AI-powered marketing automation platform is helping brands orchestrate seamless, hyper-targeted experiences
Resulticks has developed advanced audience data management capabilities that help marketers overcome data silos. It has been using AI and Machine learning to enable brands to orchestrate seamless, hyper-targeted experiences across all rele...
ad-tech19 Feb 2020, 10:00

6 mistakes most brands make with influencer marketing
6 mistakes most brands make with influencer marketing
Influencer marketing is changing the way brands communicate with their audience. When starting off, it is impossible to get it right in one go. Sahiba Dhandhania, Co-founder, Confluencr writes about 6 mistakes that marketers can avoid to get their influencer marketi...
ad-tech4 Feb 2020, 13:57

Speech and voice recognition technology market to grow at 40.47% to reach Rs 210.63 crore by the end of 2020: WATConsult
Speech and voice recognition technology market to grow at 40.47% to reach Rs 210.63 crore by the end of 2020: WATConsult
WATConsult, a digital agency from the house of Dentsu Aegis Network India (DAN), under its market research division, Recogn, has launched its latest report, titled ‘Voice Technology in India: Now and Future - Consumer and business perspect...
ad-tech17 Jan 2020, 10:00

Indians spent 25% more time on their phones each day in 2019 than they did in 2017: App Annie
Indians spent 25% more time on their phones each day in 2019 than they did in 2017: App Annie
App Annie’s ‘State of Mobile 2020’ report said that users in India, France and Canada spent 25% more time on their phones in 2019 that they did in 2017. While Amazon topped the chart of breakout retail apps in India in 2019, MX Player topp...
ad-tech14 Jan 2020, 10:20

Instagram paid partnership: A new era of Influencer Marketing
Instagram paid partnership: A new era of Influencer Marketing
The rising curve of influencer marketing on social media platforms like Instagram has brought in the kind of authenticity brands have forever sought after. Paid Partnerships, now, can give marketers a chance to value the performance of their partnerships with influe...
ad-tech10 Jan 2020, 10:00

Why Outbrain is confident about the growth of programmatic native in India
Why Outbrain is confident about the growth of programmatic native in India
Outbrain, a digital native advertising company was launched in India in 2017. Last year, the platform launched Zemanta, the native Demand Side Platform (DSP) that it had acquired in 2017, in India. Sandeep Balani, Head of India, Outbrain t...
ad-tech7 Jan 2020, 09:59

AVOD: An opportunity rich space for marketers
AVOD: An opportunity rich space for marketers
In 2018, the revenue contribution of the Indian OTT market was $500 million, of which 82% was generated from Advertising video-on-demand alone. Increasing customer preference towards smartphones, along with platforms like Netflix and Amazon Prime Video, has opened u...
ad-tech27 Dec 2019, 12:54

Pepsi associates with Dabangg 3, launches the third phase of its Swag Step Challenge on TikTok
Pepsi associates with Dabangg 3, launches the third phase of its Swag Step Challenge on TikTok
Pepsi has painted TikTok in Dabangg colors with #SwagStepChallenge. It also features a video which has Pepsi®’s new brand ambassador, Salman Khan, encouraging his followers to take the challenge and don the ‘Dabangg Pepsi®’ shades. The Cha...
ad-tech17 Dec 2019, 10:00

Why removing Instagram likes is a blessing in disguise for the industry
Why removing Instagram likes is a blessing in disguise for the industry
What changed suddenly that Instagram, one of the leading social media platforms, decided to take a bold move and remove the ‘Like’ feature from its platform? Ashutosh Harbola, CEO and Co-founder, Buzzoka, pens down the answer and the reaso...
ad-tech26 Nov 2019, 13:24

UN Women India and TikTok come together to start a conversation around violence against women
UN Women India and TikTok come together to start a conversation around violence against women
UN Women India’s #KaunsiBadiBaatHai campaign on TikTok raises awareness on violence against women. The in-app campaign aims to encourage users to show their support by undertaking the #KaunsiBadiBaatHai ‘Rap for Change’ challenge and sport...
ad-tech20 Nov 2019, 12:59

50% digital marketers rely on inaccurate metrics: LinkedIn Report
50% digital marketers rely on inaccurate metrics: LinkedIn Report
LinkedIn’s report on The Long and Short of ROI revealed that 50% of digital marketers rely on inaccurate metrics Marketers, with a lead generation objective, claim to use cost-per-click as their ROI metric, which does not show impact-per-advertising dollar spent. Th...
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