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Google puts a ban on non-consensual ad tracking, digital experts welcome the move
- Google has announced that it will restrict
unauthorized consumer tracking via advertisements on digital platforms, which is expected to come into existence on August 11 worldwide. - As per this policy, advertising of spyware and malware with the intent to track user data without their authorization or consent will not be allowed.
- We reached out to experts to understand the consequences of this move.
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Sandeep Balani, Head of India at Outbrain writes how user-centric has changed the content and publishing industry. He further suggest a few factors that publis...
After India embroiled in a border dispute with China in the Galwan Valley region last week, a cloud of negative sentiment for China emerged on social media. Th...
Twitter joins the likes of Instagram, Snapchat, WhatsApp and Facebook by introducing Fleets, stories that disappear after 24 hours. We reached out to digital a...
According to media reports, Google Maps is in talks with Amitabh Bachchan to use his voice for the turn-by-turn navigation offered on the Google Maps app. Till...
Vaibhav Odhekar, Co-founder and COO, POKKT writes how fraudsters steal from advertising budgets in a variety of ways, requiring advertisers to pay for impressi...
A recent report by InMobi has revealed that there has been a 28% increase in spends by the shopping category in India in Q1 2020. Moreover, music & audio, heal...
InMobi’s latest report reveals that programmatic video is still picking up in India and advertisers continue to invest in horizontal advertising while vertical...
Instagram announced Wednesday it was rolling out ads to creators' longform IGTV videos, providing them with an opportunity to monetise it. Digital experts shar...
With a lot of uncertainty around, people are turning to TV channels and websites to constantly check the news updates. With this, Twitter has seen an increase ...
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Swiggy entered into a partnership with Snapchat for six months last year to increase their user base, cater to a new set of audience and explore new ways of ma...
Facebook has bought a 9.9% stake in Reliance Jio for $5.7 billion (Rs 43,574 crore). The deal is expected to give Facebook a stronger foothold in India, which ...
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In testing times such as today, we as journalists should remember to share credible and latest information. Twitter shares a few pointers that journalists can ...
BFSI brands are getting creative on new-age platforms like TikTok, to stay connected with the younger audience. Brands like Khatabook, Angel Broking and Money ...
Brands should have a keen interest in reaching users who are really interested in their brand and products. They should care about real views, not just visibil...
With the lockdown extended to May 3, how is the OTT industry, that has seen a surge in users and time spent on the platforms, coping with this new normal. The ...
Augmented reality has shown great promise in the mobile ad space, along with the gaming industry. Brands like Frooti, OnePlus, Godrej and Tata have been quick ...
Many marketing technology and data companies have built their businesses on the back of third-party cookie data. Third-party cookies getting blocked could have...
TV production has been curtailed and the networks can’t go out on programming pitches without their pilots for news shows. There is a limited newspaper printin...
As information about the Covid-19 spread across the country a few weeks back, so did the amount of fake news being peddled out on messaging apps and social med...
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The recent ban on TikTok has given Indian short video platforms a huge boost. Roposo, currently at 75 million downloads, expects to touch 100 million in the next few days, and is setting a plan to en...
Sandeep Balani, Head of India at Outbrain writes how user-centric has changed the content and publishing industry. He further suggest a few factors that publishers should pay attention to if they pla...
According to media reports, Google Maps is in talks with Amitabh Bachchan to use his voice for the turn-by-turn navigation offered on the Google Maps app. Till now, Google Maps used to use the voice ...
InMobi’s latest report reveals that programmatic video is still picking up in India and advertisers continue to invest in horizontal advertising while vertical creates a higher impact. In the last qu...
In a cluttered OTT space, to keep their customers and fully realize the monetization potential, Pankaj Lamba, Regional Vice President, Customer Business Executive, Amdocs writes that carriers’ offeri...
After Facebook invests $5.7 billion in Reliance Jio, we talk to digital experts to find out what it means for the industry. Experts opine that this will be a win-win situation for both the players as...
Brands should have a keen interest in reaching users who are really interested in their brand and products. They should care about real views, not just visibility. Sandeep Balani, Head of India, Outb...
Many marketing technology and data companies have built their businesses on the back of third-party cookie data. Third-party cookies getting blocked could have huge implications for marketers. Aditya...
TV production has been curtailed and the networks can’t go out on programming pitches without their pilots for news shows. There is a limited newspaper printing and distribution, OOH has also become ...
Facebook shut down its TikTok-clone Lasso worldwide to be able to concentrate on its alternative ‘Instagram Reels.’ We speak to digital experts to find out if Facebook’s Instagram Reels has what it takes to fill up the void and crop up as a perfect alternative for t...
As the government banned 59 Chinese apps around talks of data privacy and security, many influencers and brands have been left in the lurch. Since apps like TikTok have a huge influencer community and brands also have their marketing monies invested on the platform,...
After India embroiled in a border dispute with China in the Galwan Valley region last week, a cloud of negative sentiment for China emerged on social media. There have been talks of people uninstalling Chinese apps and calls for boycotting...
Twitter joins the likes of Instagram, Snapchat, WhatsApp and Facebook by introducing Fleets, stories that disappear after 24 hours. We reached out to digital agencies and influencer marketing experts to understand what it means for the ind...
Vaibhav Odhekar, Co-founder and COO, POKKT writes how fraudsters steal from advertising budgets in a variety of ways, requiring advertisers to pay for impressions that were never made. He further lists down some techniques fraudulent actors use and how brands can co...
A recent report by InMobi has revealed that there has been a 28% increase in spends by the shopping category in India in Q1 2020. Moreover, music & audio, health & fitness, and education have grown by about 500%. We caught up with Vasuta A...
Instagram announced Wednesday it was rolling out ads to creators' longform IGTV videos, providing them with an opportunity to monetise it. Digital experts share what it could mean for the influencer marketing industry and the platform's gr...
With a lot of uncertainty around, people are turning to TV channels and websites to constantly check the news updates. With this, Twitter has seen an increase in its mDAUs. It is now organising workshops and rolling out new features to hel...
Swiggy entered into a partnership with Snapchat for six months last year to increase their user base, cater to a new set of audience and explore new ways of marketing. Tarika Soni, Head of Commercial Strategy and Ad Monetization for India,...
Facebook has bought a 9.9% stake in Reliance Jio for $5.7 billion (Rs 43,574 crore). The deal is expected to give Facebook a stronger foothold in India, which is seen as its largest market. Arnab Mitra, Managing Director, Liqvd Asia tries to decode the meaning of th...
In testing times such as today, we as journalists should remember to share credible and latest information. Twitter shares a few pointers that journalists can keep in mind to communicate effectively and ethically. In times of crisis, peopl...
BFSI brands are getting creative on new-age platforms like TikTok, to stay connected with the younger audience. Brands like Khatabook, Angel Broking and Money View have been using the platform smartly, to ensure they are present where thei...
With the lockdown extended to May 3, how is the OTT industry, that has seen a surge in users and time spent on the platforms, coping with this new normal. The panel will touch upon the strategies that the OTT platforms are employing to bui...
Augmented reality has shown great promise in the mobile ad space, along with the gaming industry. Brands like Frooti, OnePlus, Godrej and Tata have been quick to incorporate AR into effective mobile-led ad campaigns that have proven to enh...
As information about the Covid-19 spread across the country a few weeks back, so did the amount of fake news being peddled out on messaging apps and social media platforms. These fake messages contained varied things from theories to remedies of Coronavirus, and the...
Some of the largest tech platforms like TikTok, Facebook, Google, Instagram, Twitter are using the power of internet to curb misinformation around coronavirus and help people weather this storm together. In a statement released on March 17...
Netflix India’s latest Women’s Day campaign has read our minds. It showcases how we are sick of the unwanted discounts and pink-washing on this day. Starring Karishma Tanna, Netflix India gives you a reminder of how you can simply slide in...
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