No Kidding: How kids influencers in the age group of 6-12 are wooing brands
- Apple, Disney, Netflix and Amazon annually spend $2-3 billion on high quality kids content. Some brands like Lego, Apple, Fit Bit have already started honing their alpha strategy.
- The alpha generation, born in 2010 and after, is tech-savvy and spends the most time on devices. It is now the ‘New Gen Z’ for marketers.
- One of the key ways to get through to them is to partner with kids influencers.
- We speak to Apaksh Gupta, Founder & CEO, One Impression -- who has recently worked with 10 kids influencers for an OTT giant. He tells us how much potential these child influencers hold and what kinds of brands are interested in working with them.
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