India’s eCommerce industry is set to grow by 84% to $111 billion by 2024. India’s spends of Q2 2021 across 5 popular eCommerce apps stood at $60+ Mn, more than the combined average spends across Indonesia, Malaysia, Thailand and Vietnam. T...

The platform aims to be a one-stop destination for all things Penta. Penta Esports will also open up a lot more opportunities and IPs for brands in the coming months. Newgen Gaming has launched a platform for its esports brand, Penta Espor...

Flipkart launched its original content offering Flipkart Video in 2019 and since then has expanded its content offering from non-fiction shows to now interactive content to engage more deeply with consumers. Prakash Sikaria - Senior Vice P...

We stand today at an interesting point in time in the advertising world, writes Mitch Waters, SVP, The Trade Desk. He further shares how growing momentum for data-based advertising across the world and the emergence of new advertising models on the open internet pre...

The global market size for online games is expected to grow from US$37.65 billion in 2019 to US$122.05 billion in 2025. Domestically, the online gaming industry in India was worth US$543 million in 2016 and has grown to US$1.027 billion in...

64% of agencies, publishers, brands are increasing programmatic spend or revenue. 30% recorded higher figures compared to pre-Covid levels. Growth driven by a surge in digital transformation across agencies, publishers and brands.Despite a...

Ruchika Sharma, Manager – Brand and Customer Marketing, CleverTap shares why The next decade is going to play a crucial role in shaping the future of the internet, and as the world’s largest democracy with a burgeoning mobile-internet popu...

The digital ad market is expected to grow to ~10x in the next 10 years. India is still at a nascent stage in terms of monetization on shortform apps but is showing early adoption. Digital Ad revenues structure is expected to change signifi...

MX Player’s Samantar 2 is one of its biggest regional shows yet. The thriller has been appreciated outside of Maharashtra as well this time. Gautam Talwar, Chief Content Officer, MX Player talks to us about the show’s performance and how t...

In an age where verbal communication has reduced to pave way for digital interactions, World Emoji Day celebrates the humble emoji - that makes saying less, more meaningful. These visual depictions of human emotions can exponentially transform or amplify the meaning...

It has been an eventful two years for location-based social network Public app. While the platform secured Rs 300 crore in funding from A91 Partners with participation from existing investors earlier this year, it is now focusing on making...

InMobi's latest report reveals that 42% of all in-app programmatic spending is accounted by video There was a 23% YoY growth in CTR for in-app video. Videos have emerged as the most preferred form of content over the last few years on the ...

Online casual gaming to be the largest sub-segment amongst the online gaming segment in India, contributing ~58% to the overall revenues by FY25. Growth to be led by a c...

Global advertising technology major, The Trade Desk on Wednesday announced the launch of operations in India and said it has appointed Tejinder Gill as the Country Gener...

User retention and giving consumers a good experience is extremely important for any brand that wants to become a success in the digital world. CleverTap, an AI-powered customer engagement and retention platform helps brands maximize user ...

Maris Naglis, Vice President, Customer Success, Httpool shares how social commerce has grown over the years. He further shares how brands can reap benefits from social commerce and connect with their consumers. Since its inception in the late 1990s, social media has...

Dante DiCicco, Senior Manager, International Expansion at Snap Inc writes how Gen Z is driving new behaviors, they have unique values, and they’re defining what the future will look like. He further shares a few ways in which brands can re...