Non-metros emerging as a hotbed for online gaming with 63% of non-metro users playing games at least 5 times a week: ZEE5 report
Feb 25, 2022, 13:38 IST
- ZEE5's report offers an analysis on the factors that are influencing the gaming landscape, behaviour patterns of players and key trends that are likely to shape the future of India’s online gaming segment in the coming years.
- As per the findings of the ZEE5 survey, with respect to non-metro cities, 39% of the respondents played for more than an hour.
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In the last few years, online gaming has emerged as a sunrise sector in India, a point evidenced by the fact that its growth has outstripped all other sub-genres of media. India is home to the world's second-largest gaming market (by volume), which presents a huge opportunity for gaming platforms. ZEE5 conducted a survey to get a deeper understanding of the changes in the landscape. Here are some key findings:- 59% of the respondents play online games
- 50% of the respondents registered an increase in their online gaming consumption post-pandemic
- 72% of male users prefer fantasy sports and multiplayer/first person shooter games, 46% female prefer casual gaming
- TV and OTT platforms influence the consumption of online gaming
- 2/5 respondents are likely to make in-app purchases
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- Non-metros emerging as a hotbed for online gaming with 63% of non-metro users playing games at least 5 times a week