Here's what POCO India's new brand logo and mascot look like

• POCO has announced the launch of a new logo and brand mascot, to build a stronger connect with Gen Z.
• The mascot will be integrated in the brand’s campaigns across different mediums.

Smartphone brand POCO has unveiled its new visual identity, with a brand new logo and brand mascot, that aims to challenge the status quo, much like the Gen Z. The new logo is specifically designed with the intent of re-defining madness, the POCO way. Imbibing the madness and eccentricity of the brand, 'Made of Mad', the new brand logo, is a representation of every individual who is looking for greater alternatives to the mainstream.

Commenting on the new logo unveiling, Anuj Sharma, Country Director, POCO India said, “To commemorate POCO's successful independent year, the entire objective of the brand refresh is to honor the community which is as different and unique as our smartphones in the market. POCO’s ‘’Made of Mad’’ is a creative rendition of what our fans and consumers can expect from a brand that indicates a very compelling functional promise. It is also a representation of our consumers who are mad, eccentric, irreverent with a thirst to pursue perfection. Through this initiative, we want to build a belief system that enhances the overall POCO experience that our users find relevant.”

The mascot will be integrated in the brand’s campaigns across different mediums.

Democratizing technology for all technology enthusiasts across price points, POCO is the third largest online smartphone player in the Indian market, as per Counterpoint. From their inception to their marketing in India, POCO devices are inspired by Gen Z, an audience that always wants something extra and is not afraid of challenges. They are much like high-performance stock cars, souped-up, turbocharged. POCO makes smartphones that are truly badass, much like its target audience.