TV was the most preferred advertising medium during the recent Kerala elections with 67% ad insertion share
ad insertionson all mediums saw a significant dip this year during the Kerala elections, according to data from TAM.
- While in 2016, its ad insertion accounted for 21%, this year it only accounted for 1% of the total ad insertions.
- United Democratic Front,
Left Democratic Frontand National Democratic Alliance were the top 3 advertisers this year.
On TV, UDF was on top with 39% share of Ad Insertions in Kerala assembly elections during Y2021, whereas in Y 2016, it was in 3rd position with 15% shares. On Radio, UDF and LDF were the top 2 parties during Kerala assembly elections whereas in Print, UDF and NDA were the top 2 advertisers.
Week 13 of 2021 saw maximum political ads on TV and Radio whereas for Print, Week 14 recorded the highest ads. Week 15, 16 and 17 witnessed less political ads.